Master franchise: Difference between revisions
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A '''master franchise''' is a person or entity who provides services to franchisees in a specified geographical territory as well as owning the rights to develop a franchise system within a that territory. This territory is typically a geographical region or even one or more countries. The master franchisee assists the franchising company in developing the territory in exchange for a share in the royalty revenues and franchise fees that are generated from operations within that territory. The master franchisee benefits from a proven track record, brand name, and a successful operating system. In return the master franchisee is responsible for supporting the local franchisees and protecting the brand name of the franchise company.<ref name="entrepreneur">{{cite web|url=http://www.entrepreneur.com/franchises/buyingafranchise/franchisecolumnistjeffelgin/article72380.html|title=What is a Master Franchisee? |last=Elgin|first=Jeff|date=2004-09-07|work=[[Entrepreneur Magazine]]|accessdate=2009-06-08}}</ref> |
A '''master franchise''' is a person or entity who provides services to franchisees in a specified geographical territory as well as owning the rights to develop a franchise system within a that territory. This territory is typically a geographical region or even one or more countries. The master franchisee assists the franchising company in developing the territory in exchange for a share in the royalty revenues and franchise fees that are generated from operations within that territory. The master franchisee benefits from a proven track record, brand name, and a successful operating system. In return the master franchisee is responsible for supporting the local franchisees and protecting the brand name of the franchise company.<ref name="entrepreneur">{{cite web|url=http://www.entrepreneur.com/franchises/buyingafranchise/franchisecolumnistjeffelgin/article72380.html|title=What is a Master Franchisee? |last=Elgin|first=Jeff|date=2004-09-07|work=[[Entrepreneur Magazine]]|accessdate=2009-06-08}}</ref><ref name="master">{{cite web |url=http://www.csfinvestments.com/ |title=The Key to Wealth in Franchising |accessdate=2009-07-09}}</ref> |
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== References == |
== References == |
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Revision as of 17:55, 16 July 2009
A master franchise is a person or entity who provides services to franchisees in a specified geographical territory as well as owning the rights to develop a franchise system within a that territory. This territory is typically a geographical region or even one or more countries. The master franchisee assists the franchising company in developing the territory in exchange for a share in the royalty revenues and franchise fees that are generated from operations within that territory. The master franchisee benefits from a proven track record, brand name, and a successful operating system. In return the master franchisee is responsible for supporting the local franchisees and protecting the brand name of the franchise company.[1][2]
References
- ^ Elgin, Jeff (2004-09-07). "What is a Master Franchisee?". Entrepreneur Magazine. Retrieved 2009-06-08.
- ^ "The Key to Wealth in Franchising". Retrieved 2009-07-09.
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