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==Topics of Smarter Planet initiative<ref>http://www.ibm.com/ibm/ideasfromibm/us/smartplanet/index.shtml</ref>==
==Topics of Smarter Planet initiative<ref>http://www.ibm.com/ibm/ideasfromibm/us/smartplanet/index.shtml</ref>==
These are the current topics and some examples of IBM's Smarter Planet initiative.
These are the current topics and some examples of IBM's Smarter Planet initiative.
*[http://www-05.ibm.com/uk/smarterplanet/topics/utilities/ Energy]
*Energy
*Traffic
*Traffic
*[http://www-05.ibm.com/uk/smarterplanet/topics/food/ Food]
*Food
*[http://www-05.ibm.com/uk/smarterplanet/topics/infrastructure/ Infrastructure]
*Infrastructure
*[http://www-05.ibm.com/uk/smarterplanet/topics/retail/ Retail]
*Retail
*[http://www-05.ibm.com/uk/smarterplanet/topics/intelligence/ Intelligence]
*Intelligence
*Stimulus
*Stimulus
*Banking
*Banking

Revision as of 15:14, 18 January 2010

IBM Smarter Planet Initiative
Company typePublic (NYSEIBM)
IndustryCreating ideas for a Smarter Planet
Founded2008
FounderSamuel J. Palmisano
Headquarters,
U.S.
Key people
Samuel J. Palmisano (Chairman, President and CEO)
Productslist
WebsiteIBM.com Smarter Planet


Smarter Planet is a corporate initiative of the information technology company IBM. The initiative asserts that information technology can be used to make the world's systems and industries more efficient and productive.

Origins

In November 2008, IBM’s CEO, Sam Palmisano, during a speech at the Council on Foreign Relations, outlined a new agenda for building a Smarter Planet. The premise holds that the world's systems and industries are becoming more instrumented, interconnected and intelligent, and that leaders and citizens can take advantage of this state of affairs to improve these systems and industries.

Advertising Campaign

IBM has created an advertising campaign to support the Smarter Planet initiative.

In 2008 and 2009, IBM ran a series of full-page advertisements in newspapers such as the New York Times and the Wall Street Journal. Each of these "op-ads" featured an essay about a system or industry which IBM claims can be made "smarter" through the application of technology.[1]

IBM, under its Smarter Planet advertising campaign is supporting TED (Technology, Entertainment, Design) Talks.[2]

Topics of Smarter Planet initiative[3]

These are the current topics and some examples of IBM's Smarter Planet initiative.

xkcd Comics created for a Smarter Planet

In June 2009, the Smarter Planet blog team asked Randall Munroe the creator of xkcd to create a few comics for their blog.[5][6][7]


References