Clotaire Rapaille: Difference between revisions
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==References== |
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* [http://www.pbs.org/wgbh/pages/frontline/shows/persuaders/interviews/rapaille.html PBS Interview] |
* [http://www.pbs.org/wgbh/pages/frontline/shows/persuaders/interviews/rapaille.html PBS Interview] |
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* [http://video.google.com/videoplay?docid=-6504969393666409775 Video from '60 Minutes' (Rapaille at 5:17)] |
* [http://video.google.com/videoplay?docid=-6504969393666409775 Video from '60 Minutes' (Rapaille at 5:17)] |
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Revision as of 01:21, 29 March 2010
Clotaire Rapaille is a French-born American market researcher and author. He is the author of The Culture Code, 7 Secrets of Marketing in a Multi-Cultural World. His marketing work is based on his interest in psychoanalysis and psychiatry. His background is in Medical Anthropology. He received a Masters of Political Science, a Masters of Psychology, and a Doctorate of Medical Anthropology from the Université De Paris - Sorbonne.
However, some elements of his biography, including the field of his doctorate, have been challenged in an investigation conducted by the newspaper Le Soleil in March 2010, following the award of a controversial contract to Rapaille by the city of Quebec.[1][2]
In addition to his books, he is known for advising politicians and advertisers on how to influence people's unconscious decision making[citation needed].
Rapaille claims that the majority of decision making is unconscious and therefore that is where you should target your advertising message[citation needed].
Bibliography
See bibliography at Random House [1]
Rapaille was hired in February 2010, at the approximative cost of $300,000, by Quebec City's mayor Regis Labeaume to analyze the city's image on an international level.
Controversy
An article published by Pierre-André Normandin in Le Soleil de Québec revealed that Rapaille's biography contains numerous lies an exaggerations. For example, contrary to his pretension, Rappaille has never been hired by a city before his contract with Quebec.
Rapaille also caused controversy when during his investigation he said that the city of Quebec has a masochistic side to it.
References
- ^ Clotaire Rapaille décrypté: un homme et sa légende, Le Soleil, March 27, 2010. Mais voilà, les incongruités ne se limitent pas à son enfance. Il suffit de prendre sa biographie pour découvrir plusieurs contradictions. À commencer par son doctorat. Aux États-Unis, il se décrit comme un docteur en anthropologie médicale. Or, dans ses livres La relation créatrice et Je t'aime je ne t'aime pas, publiés en France en 1973 et en 1974, il se présentait plutôt comme un docteur en psychologie.
- ^ Premier contrat dans le public pour Rapaille, Le Soleil, March 27, 2010.
- PBS Interview
- Video from '60 Minutes' (Rapaille at 5:17)
- Interview on cbsnews.com
- PBS Interview (part)
External links
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