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'''''Join, or Die''''' is a well-known [[political cartoon]],created by [[Benjamin Franklin]] and first published in his ''[[Pennsylvania Gazette (newspaper)|Pennsylvania Gazette]]'' on May 9, 1754.<ref name=loc>{{cite web|url=http://lcweb2.loc.gov/cgi-bin/query/r?pp/PPALL:@field(NUMBER+@1(cph+3a12149))
'''''Join, or Die''''' is a well-known [[political cartoon]],created by [[Benjamin Franklin]] and first published in his ''[[Pennsylvania Gazette (newspaper)|Pennsylvania Gazette]]'' on May 9, 1754.<ref name=loc>{{cite web|url=http://lcweb2.loc.gov/cgi-bin/query/r?pp/PPALL:@field(NUMBER+@1(cph+3a12149))
|title=Join or Die
|title=Join or Die
|accessdate=May 1, 2006|publisher=United States Library of Congress}}</ref> The original publication by the Gazette is the earliest known pictorial representation of colonial union produced by a British colonist in America.<ref>Margolin, Victor. "Rebellion, Reform, and Revolution: American Graphic Design for Social Change." ''Design Issues'' Vol. 5, No. 1, 1988</ref> It is a [[woodcut]] showing a [[snake]] severed into eighths, with each segment labeled with the initials of a [[Thirteen Colonies|British American colony]] or region. New England was represented as one segment, rather than the four colonies it was at that time. In addition, Delaware and Georgia were omitted completely. Thus, it has 8 segments of snake rather than the traditional 13 colonies. <ref>http://www.usflags.com/productDetail.asp?ItemID=4728</ref> The cartoon appeared along with Franklin's editorial about the "disunited state" of the colonies, and helped make his point about the importance of colonial unity. During that era, there was a superstition that a snake which had been cut into pieces would come back to life if the pieces were put together before sunset.<ref name=ea>{{cite web|url=http://www.earlyamerica.com/earlyamerica/firsts/cartoon/
|accessdate=May 1, 2006|publisher=United States Library of Congress}}</ref> The original publication by the Gazette is the earliest known pictorial representation of colonial union produced by a British colonist in America.<ref>Margolin, Victor. "Rebellion, Reform, and Revolution: American Graphic Design for Social Change." ''Design Issues'' Vol. 5, No. 1, 1988</ref> It is a [[woodcut]] showing a [[snake]] severed into eighths, with each segment labeled with the initials of a [[Thirteen Colonies|British American colony]] or region. [[New England]] was represented as one segment, rather than the four colonies it was at that time. In addition, Delaware and Georgia were omitted completely. Thus, it has 8 segments of snake rather than the traditional 13 colonies. <ref>http://www.usflags.com/productDetail.asp?ItemID=4728</ref> The cartoon appeared along with Franklin's editorial about the "disunited state" of the colonies, and helped make his point about the importance of colonial unity. During that era, there was a superstition that a snake which had been cut into pieces would come back to life if the pieces were put together before sunset.<ref name=ea>{{cite web|url=http://www.earlyamerica.com/earlyamerica/firsts/cartoon/
|title=The First Political Cartoons
|title=The First Political Cartoons
|accessdate=January 13, 2007|publisher=Archiving Early America}}</ref>
|accessdate=January 13, 2007|publisher=Archiving Early America}}</ref>

Revision as of 01:55, 17 April 2010

File:Joinordie.jpg
The cartoon

Join, or Die is a well-known political cartoon,created by Benjamin Franklin and first published in his Pennsylvania Gazette on May 9, 1754.[1] The original publication by the Gazette is the earliest known pictorial representation of colonial union produced by a British colonist in America.[2] It is a woodcut showing a snake severed into eighths, with each segment labeled with the initials of a British American colony or region. New England was represented as one segment, rather than the four colonies it was at that time. In addition, Delaware and Georgia were omitted completely. Thus, it has 8 segments of snake rather than the traditional 13 colonies. [3] The cartoon appeared along with Franklin's editorial about the "disunited state" of the colonies, and helped make his point about the importance of colonial unity. During that era, there was a superstition that a snake which had been cut into pieces would come back to life if the pieces were put together before sunset.[4]

Role during American Revolution

At that time, the colonists were divided on whether to fight the French and their Indian allies for control of the land west of the Appalachian Mountains, in what came to be known as the French and Indian War. It became a symbol for the need of organized action against an outside threat posed by the French and Indians in the mid 18th century. Writer Philip Davidson states that Franklin was a propagandist influential in seeing the potential in political cartoons.[5] Franklin had proposed the Albany Plan and his cartoon suggested that such a union was necessary to avoid destruction. As Franklin wrote,

"The Confidence of the French in this Undertaking seems well-grounded on the present disunited State of the British Colonies, and the extreme Difficulty of bringing so many different Governments and Assemblies to agree in any speedy and effectual Measures for our common defense and Security; while our Enemies have the very great Advantage of being under one Direction, with one Council, and one Purse...."[6]

Role prior to and during the American Revolution

Franklin's political cartoon took on a different meaning during the lead up to the American Revolution, especially around 1765-1766, during the Stamp Act Congress. British colonists in America protesting British rule used the cartoon in the Constitutional Courant to help persuade the colonists. However, the Patriots, who associated the image with eternity, vigilance, and prudence, were not the only ones who saw a new interpretation of the cartoon. The Loyalists saw the cartoon with more biblical traditions, such as those of guile, deceit, and treachery. Franklin himself opposed the use of his cartoon at this time, but instead advocated a moderate political policy; in 1766, he published a new cartoon "MAGNA Britannia: her Colonies REDUC'D"[7], where he warned against the danger of Britain losing her American colonies by means of the image of a female figure (Britannia) with her limbs cut off. Because of Franklin's initial cartoon, however, the "Courant" was thought of in England as one of the most radical publications.[5]

The difference between the use of "Join or Die" in 1754 and 1765 is that Franklin had designed it to unite the colonies for 'management of Indian relations' and defense against France, but in 1765 American colonists used it to urge colonial unity against the British. Also during this time the phrase "join, or die" changed to "unite, or die," in some states such as New York and Pennsylvania.

Soon after the publication of the cartoon during the Stamp Act Congress, variations were printed in New York, Massachusetts, and a couple months later it had spread to Virginia and South Carolina. In some states, such as New York and Pennsylvania, the cartoon continued to be published week after week for over a year.[5]

Legacy of the cartoon

The cartoon has been reprinted and redrawn widely throughout American history. Variants of the cartoon have different texts, e.g. "Unite or Dead", and differently labeled segments, depending on the political bodies being appealed to. During the American Revolutionary War, the image became a potent symbol of Colonial unity and resistance to what was seen as British oppression. It returned to service, suitably redrawn, for both sides of the American Civil War.[8]

The cartoon appears in the opening credits of the miniseries John Adams, and is also prominently featured in the first episode.

The Major League Soccer expansion team, the Philadelphia Union (which began play in 2010), paid homage to the cartoon by incorporating it (but written as "Jungite aut Perite," the Latin translation), along with the coiled rattlesnake from the Gadsden flag, into their new logo that was unveiled in May 2009 at a rally at Philadelphia's City Hall.

The cartoon is featured prominently on the cover art of the novel Crooked Little Vein, by Warren Ellis.

Scottish American television host, comedian and actor Craig Ferguson has the cartoon tatooed on his right forearm.[9]

A variant of this cartoon has been used during the 2009-2010 season of the political news program "Glenn Beck" on the Fox News network. Beck's depiction is of a snake divided into 9 sections representing the "9-12 Project" consisting of 9 principles and 12 values that every "true American" needs to follow.

See also

References

  1. ^ "Join or Die". United States Library of Congress. Retrieved May 1, 2006.
  2. ^ Margolin, Victor. "Rebellion, Reform, and Revolution: American Graphic Design for Social Change." Design Issues Vol. 5, No. 1, 1988
  3. ^ http://www.usflags.com/productDetail.asp?ItemID=4728
  4. ^ "The First Political Cartoons". Archiving Early America. Retrieved January 13, 2007.
  5. ^ a b c Olson, Lester C. Benjamin Franklin's Vision of American Community. University of South Carolina Press, Columbia, 2004
  6. ^ "The Writings of Benjamin Franklin: Philadelphia, 1726 - 1757". historycarper.com. Retrieved May 1, 2006.
  7. ^ "Political cartoon: MAGNA Britannia : her Colonies REDUC'D". Library Company of Philadelphia. Retrieved April 29, 2007.
  8. ^ "'Join, or Die' - the Political Cartoon by Benjamin Franklin". BBC. 2003. Retrieved December 13, 2006.
  9. ^ http://www.deathandtaxesmagazine.com/?p=7530

External links