EDUN: Difference between revisions
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The majority of Edun |
The majority of Edun Apparel clothing (Edun + Edun Live) is made in Africa, specifically Tunisia, Tanzania and Kenya. <ref>[http://www.edun.com/mission]</ref> |
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Since its founding in 2007, Edun Live has produced 700,000 African made t-shirts. It's what Hewson calls 100 percent African grow-to-sew initiative. <ref>Elle Magazine, July 2010</ref> |
Since its founding in 2007, Edun Live has produced 700,000 African made t-shirts. It's what Hewson calls 100 percent African grow-to-sew initiative. <ref>Elle Magazine, July 2010</ref> |
Revision as of 22:55, 16 September 2010
EDUN, launched in Spring 2005 by Ali Hewson and her husband, U2 singer Bono, was founded on the premise of trade FOR aid as a means to create jobs and alleviate poverty.
In May 2009 luxury group LVMH bought a stake in the company adding EDUN.[1]
The sources organic and sustainable materials whenever possible.[2] However, in 2010, revelations were made that only 15% of EDUN's line was produced in Africa, with 70% produced in Asia with the remainder sourced from Peru. [3]
The majority of Edun Apparel clothing (Edun + Edun Live) is made in Africa, specifically Tunisia, Tanzania and Kenya. [4]
Since its founding in 2007, Edun Live has produced 700,000 African made t-shirts. It's what Hewson calls 100 percent African grow-to-sew initiative. [5]
Mission
EDUN is a for-profit contemporary fashion brand that aims to raise awareness of the possibilities in Africa and encourage the fashion community to do business there.[6]
References
- ^ The Times; The Today Show; The Independent
- ^ eco-asia.info
- ^ Dodes, Rachel (10 September 2010). "Out of Africa, Into Asia". Wall Street Journal. Retrieved 14 September 2010.
- ^ [1]
- ^ Elle Magazine, July 2010
- ^ The Times; The Today Show; The Independent
External links