Baby carrot: Difference between revisions
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==Marketing== |
==Marketing== |
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In September 2010 a marketing initiative was launched by a group of nearly 50 carrot producers (calling themselves "A Bunch of Carrot Farmers") that sought to promote baby-cut carrots as an alternative to “[[junk food]]”. <ref name = "USAToday2">{{cite news | last=Horvitz | first=Bruce | title=Baby Carrots Take On Junk Food with Hip Marketing Campaign | work=USAToday | url=http://www.usatoday.com/money/industries/food/2010-08-29-baby-carrots-marketing_N.htm | date=2010-09-03}}</ref> <ref name = "Associated Press">{{cite news | last=Fredrix | first=Emily | title=Oh Snap! New Baby Carrot Campaign Mimics Junk Food | work=Associated Press | url=http://www.salon.com/wires/allwires/2010/09/02/D9HVO7Q02_us_extreme_baby_carrots/index.html | date=2010-09-02}}</ref>The campaign mimicked tactics typically employed by snack food marketers, including snack-food-like packaging; futuristic, sexual and extreme sports-themed TV commercials; carrot vending machines in schools and |
In September 2010 a marketing initiative was launched by a group of nearly 50 carrot producers (calling themselves "A Bunch of Carrot Farmers") that sought to promote baby-cut carrots as an alternative to “[[junk food]]”. <ref name = "USAToday2">{{cite news | last=Horvitz | first=Bruce | title=Baby Carrots Take On Junk Food with Hip Marketing Campaign | work=USAToday | url=http://www.usatoday.com/money/industries/food/2010-08-29-baby-carrots-marketing_N.htm | date=2010-09-03}}</ref> <ref name = "Associated Press">{{cite news | last=Fredrix | first=Emily | title=Oh Snap! New Baby Carrot Campaign Mimics Junk Food | work=Associated Press | url=http://www.salon.com/wires/allwires/2010/09/02/D9HVO7Q02_us_extreme_baby_carrots/index.html | date=2010-09-02}}</ref>The campaign mimicked tactics typically employed by snack food marketers, including snack-food-like packaging; futuristic, sexual and extreme sports-themed TV commercials; carrot vending machines in schools and an [[iPhone]] game and website. <ref name = "USAToday2">{{cite news | last=Horvitz | first=Bruce | title=Baby Carrots Take On Junk Food with Hip Marketing Campaign | work=USAToday | url=http://www.usatoday.com/money/industries/food/2010-08-29-baby-carrots-marketing_N.htm | date=2010-09-03}}</ref><ref name = "Associated Press">{{cite news | last=Fredrix | first=Emily | title=Oh Snap! New Baby Carrot Campaign Mimics Junk Food | work=Associated Press | url=http://www.salon.com/wires/allwires/2010/09/02/D9HVO7Q02_us_extreme_baby_carrots/index.html | date=2010-09-02}}</ref> |
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Revision as of 17:46, 30 September 2010
 | This article needs additional citations for verification. (August 2009) |
A baby carrot is an immature carrot; a baby cut carrot, known popularly thanks to effective marketing also as a "baby carrot", is a mature carrot that has been cut and peeled in the "baby-cut" style.
Baby carrots
The immature roots of the carrot plant are preferred by some people out of the belief that they are superior either in texture, nutrition or taste. They are sometimes harvested simply as the result of crop thinning, but are also grown to this size as a specialty crop.[1] Certain cultivars of carrots have been bred to be used at the "baby" stage. One such cultivar is 'Amsterdam Forcing'. This process was developed at Beechnut Farms, bought by Zellwin Farms. These farms originally developed food for WWII, but wanted to sell food for civilians. A team of two led the research. From an interview, they were originally to be called "carettes".[citation needed] According to Dole, baby carrots are sweeter and more tender than full-grown carrots.[1]
"Baby-cut" carrots
Taking fully grown carrots and cutting them to make them smaller was the idea of California farmer Mike Yurosek.[2] Yurosek was unhappy at having to discard carrots because of slight rotting or imperfections, and looked for a way to reclaim what would otherwise be a waste product. He was able to acquire an industrial green bean cutter, which cut his carrots into two lengths, and by placing these lengths into an industrial potato peeler, he created the original baby carrot, branded "Bunny-Luv".
In 2006, nearly three-quarters of the fresh baby-cut carrots produced in the United States came from Bakersfield, California.[2] Bolthouse Farms and Grimmway Farms are the world's two largest growers, processors, and shippers of baby-cut carrots.[2] The Green Giant company, which resells carrots from Bolthouse Farms, markets their product as "baby cut carrots."
Marketing
In September 2010 a marketing initiative was launched by a group of nearly 50 carrot producers (calling themselves "A Bunch of Carrot Farmers") that sought to promote baby-cut carrots as an alternative to “junk food”. [3] [4]The campaign mimicked tactics typically employed by snack food marketers, including snack-food-like packaging; futuristic, sexual and extreme sports-themed TV commercials; carrot vending machines in schools and an iPhone game and website. [3][4]
References
- ^ a b "Baby Carrots". Dole Europe SAS / Dole Packaged Foods Europe SAS. Retrieved 2009-03-21.
- ^ a b c Weize, Elizabeth (2004-08-11). "Digging the baby carrot". USAToday.
- ^ a b Horvitz, Bruce (2010-09-03). "Baby Carrots Take On Junk Food with Hip Marketing Campaign". USAToday.
- ^ a b Fredrix, Emily (2010-09-02). "Oh Snap! New Baby Carrot Campaign Mimics Junk Food". Associated Press.