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The Albany movement proved to be an important education for the SCLC, however, when it undertook the Birmingham campaign in 1963. The campaign focused on one concrete goal—the desegregation of Birmingham's downtown merchants—rather than total desegregation, as in Albany. It was also helped by the brutal response of local authorities, in particular Eugene "Bull" Connor, the Commissioner of Public Safety who had lost a recent election for mayor to a less rabidly segregationist candidate, but refused to accept the new mayor's authority.

The campaign used a variety of nonviolent methods of confrontation, including sit-ins, kneel-ins at local churches, and a march to the county building to mark the beginning of a drive to register voters. The City, however, obtained an injunction barring all such protests. Convinced that the order was unconstitutional, the campaign defied it and prepared for mass arrests of its supporters. King elected to be among those arrested on April 12, 1963.

While in jail, King wrote his famous (April 16) Letter from Birmingham Jail on the margins of a newspaper, since he had not been allowed any writing paper while held in solitary confinement by jail authorities. Supporters pressured the Kennedy administration to intervene to obtain his release or better conditions. King eventually was allowed to call his wife, who was recuperating at home after the birth of their fourth child, and was released on April 19.

The campaign, however, was faltering at this time, as the movement was running out of demonstrators willing to risk arrest. SCLC organizers came up with a bold and controversial alternative, calling on high school students to take part in the demonstrators. When more than a thousand students left school on May 2 to join the demonstrations, more than six hundred ended up in jail, this was newsworthy but with this first encounter the police acted with restraint. On the next day however another thousand students gathered at the church and Bull Connor unleashed police dogs on them, then turned the city's fire hoses, set at a level that would peel bark off a tree or separate bricks from mortar, on the children. Television cameras broadcast the scenes of fire hoses knocking down schoolchildren and dogs attacking individual demonstrators, with no means of protecting themselves, to the nation.

Widespread public outrage forced the Kennedy administration to intervene more forcefully in the negotiations between the white business community and the SCLC. On May 10, the parties announced an agreement to desegregate the lunch counters and other public accommodations downtown, to create a committee to eliminate discriminatory hiring practices, to arrange for the release of jailed protesters, and to establish regular means of communication between black and white leaders.

Not everyone in the black community approved of the agreement—Fred Shuttlesworth was particularly critical, since he had accumulated a great deal of skepticism about the good faith of Birmingham's power structure from his experience in dealing with them. The reaction from parts of the white community was even more violent. The Gaston Motel, which housed the SCLC's unofficial headquarters, was bombed, as was the home of King's brother, the Reverend A. D. King. Kennedy prepared to federalize the Alabama National Guard, but did not follow through. Four months later, on September 15, Ku Klux Klan members bombed the Sixteenth Street Baptist Church (see 16th Street Baptist Church bombing) in Birmingham, killing four young girls.