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Edited mention of Enslaved to reflect the fact that it has been released.
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→‎Relationship with Sony Computer Entertainment: Various edits to reflect that Enslaved has been released.
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The company later reported that their move from Sony was due to the strain of exclusive development and that the studio felt they were receiving a lot of negative attention because of their choice of exclusive development. One of the founding members of the company, Tameem Antoniades said in an interview that, "Being involved in one side of a format war as if it's the machines that make great games can also be draining. You get a lot of attention as an exclusive developer which is great, but on the flip side there was a lot of anti-Sony feeling going on which I felt was unfairly being directed at our team."<ref>|http://www.eurogamer.net/articles/ninja-theory-exclusivity-is-draining|</ref> The teased ''Heavenly Sword 2'' has been cancelled<ref>{{cite web|url=http://kotaku.com/5017126/heavenly-sword-2-axed-ninja-theory-moving|title=Heavenly Sword 2 Axed, Ninja Theory Moving}}</ref> for the time being. In June 2010, Ninja Theory expressed their interest in making another title and commented that they would have made a sequel had ''Heavenly Sword'' performed better in sales.<ref>|http://gamer.blorge.com/2010/06/21/ninja-theory-wants-heavenly-sword-2/|</ref>
The company later reported that their move from Sony was due to the strain of exclusive development and that the studio felt they were receiving a lot of negative attention because of their choice of exclusive development. One of the founding members of the company, Tameem Antoniades said in an interview that, "Being involved in one side of a format war as if it's the machines that make great games can also be draining. You get a lot of attention as an exclusive developer which is great, but on the flip side there was a lot of anti-Sony feeling going on which I felt was unfairly being directed at our team."<ref>|http://www.eurogamer.net/articles/ninja-theory-exclusivity-is-draining|</ref> The teased ''Heavenly Sword 2'' has been cancelled<ref>{{cite web|url=http://kotaku.com/5017126/heavenly-sword-2-axed-ninja-theory-moving|title=Heavenly Sword 2 Axed, Ninja Theory Moving}}</ref> for the time being. In June 2010, Ninja Theory expressed their interest in making another title and commented that they would have made a sequel had ''Heavenly Sword'' performed better in sales.<ref>|http://gamer.blorge.com/2010/06/21/ninja-theory-wants-heavenly-sword-2/|</ref>


''Enslaved: Odyssey to the West'' is to be released on PlayStation 3 and Xbox 360; there has been some rumors about the quality of the PS3 version with it being described as poor compared to the Xbox 360 version, although Ninja Theory recently addressed these rumors by saying, "I can re-assure you that through our development process neither format is favoured. In fact, all formats are developed simultaneously so it wouldn’t be possible for one format to be cared for more than the other."<ref>|http://playstationlifestyle.net/2010/09/14/ninja-theory-addresseles-screen-tearing-concerns-with-ps3-enslaved/|</ref>
Before the multi-platform release of ''Enslaved: Odyssey to the West''; there were rumors claiming that the quality of the PS3 version was poor compared to the Xbox 360 version, although Ninja Theory recently addressed these rumors by stating, "I can re-assure you that through our development process neither format is favoured. In fact, all formats are developed simultaneously so it wouldn’t be possible for one format to be cared for more than the other."<ref>|http://playstationlifestyle.net/2010/09/14/ninja-theory-addresseles-screen-tearing-concerns-with-ps3-enslaved/|</ref>


==References==
==References==

Revision as of 19:14, 22 October 2010

Ninja Theory, Ltd.
Company typeVideo game developer
IndustryVideo game industry
FoundedNovember 2004
HeadquartersCambridge, England UK
Key people
Mike Ball (chief technology)
Nina Kristensen (chief development)
Tameem Antoniades (chief design)
Jez San
ProductsHeavenly Sword
Kung Fu Chaos
Number of employees
23 (as of November 2004)[1]
Websitehttp://www.ninjatheory.com

Ninja Theory, Ltd. is a video game developer based in Cambridge, England. Originally founded as Just Add Monsters in March 2000, the company was purchased by former Argonaut Games CEO Jez San in late 2004.[1] The team developed its first game, Kung Fu Chaos, in 2003 exclusively for the Xbox, which was published by Microsoft Game Studios.

Ninja Theory's title, Heavenly Sword for the Sony PlayStation 3 was released in September 2007 and features a "free style" combat action system.[2] The developer was nominated for five Develop Industry Excellence Awards for the game including best new IP, visual arts, audio accomplishment, technical innovation, and best independent developer.[3]

In June 2008, the company licensed NaturalMotion's morpheme animation system.[4] Ninja Theory's second game, titled Enslaved, was released for both the PlayStation 3 and Xbox 360 and was published by Namco Bandai Games. Previously, Enslaved was believed to be a sequel to Heavenly Sword until Ninja Thoery confirmed otherwise; stating that such a game is "extremely unlikely".[5]

At the Capcom Tokyo Games Show conference on September 15, 2010, it was announced that Ninja Theory are currently developing a reboot of the Devil May Cry franchise, simply called DmC.[6] However, Capcom has since explained that DmC will be a prequel featuring Dante in his younger years as he comes to grips with his heritage.[7] It was said that even though there was a great distance between the English and Japanese studios, there were regular meetings to discuss the project. Ninja Theory were speculated to be developing the title since April 2010.

Games

Relationship with Sony Computer Entertainment

In May 2005, Ninja Theory were on the verge of becoming defunct due to the collapse of the gaming studio Argonaut Games, however soon after the announcement was made, the BBC reported that Sony Computer Entertainment had signed them up to make an exclusive video game for the upcoming PlayStation 3.[8] However, in mid 2008, almost a year after the release of Heavenly Sword, many news articles were published about the rocky relationship between Ninja Theory and Sony Computer Entertainment. Though they had supposedly signed on as PlayStation developers bringing the originally Xbox exclusive Heavenly Sword to PlayStation 3, Ninja Theory eventually broke away from Sony Computer Entertainment Cambridge Studio as they had "grown increasingly bitter about their treatment at Sony's hands."[9] Ninja Theory representatives continued to comment on the crumbling relationship between themselves and Sony, eventually confirming that they made no profit on Heavenly Sword though "the publisher [Sony] probably broke even," even though the PlayStation 3 exclusive sold over 1.5 million copies.[10] Updates continued to come from the studio until they eventually announced their new multi-platform title Enslaved: Odyssey to the West.

The company later reported that their move from Sony was due to the strain of exclusive development and that the studio felt they were receiving a lot of negative attention because of their choice of exclusive development. One of the founding members of the company, Tameem Antoniades said in an interview that, "Being involved in one side of a format war as if it's the machines that make great games can also be draining. You get a lot of attention as an exclusive developer which is great, but on the flip side there was a lot of anti-Sony feeling going on which I felt was unfairly being directed at our team."[11] The teased Heavenly Sword 2 has been cancelled[12] for the time being. In June 2010, Ninja Theory expressed their interest in making another title and commented that they would have made a sequel had Heavenly Sword performed better in sales.[13]

Before the multi-platform release of Enslaved: Odyssey to the West; there were rumors claiming that the quality of the PS3 version was poor compared to the Xbox 360 version, although Ninja Theory recently addressed these rumors by stating, "I can re-assure you that through our development process neither format is favoured. In fact, all formats are developed simultaneously so it wouldn’t be possible for one format to be cared for more than the other."[14]

References

  1. ^ a b Wilson, Andrew (November 15, 2004). "Just Add Monsters Morphs Into Ninja Theory". Gamasutra. Retrieved 2008-09-10.
  2. ^ "Heavenly Sword free style action". Retrieved 2008-09-10.
  3. ^ "Develop Industry Excellence Awards 2008". Develop Map. July 2008. Retrieved 2008-09-10.
  4. ^ "Ninja Theory Licenses NaturalMotion's morpheme Animation System". GameSpy. June 17, 2008. Retrieved 2008-09-10.
  5. ^ Steen, Patrick. "Heavenly Sword Sequel "Extremely Unlikely"". Retrieved 2008-09-10.
  6. ^ Christopher Grant. "Interview: Katushiro Harada talks Tekken Tag Tournament 2".
  7. ^ Jim Reilly. ""Capcom: Dante Needed to be 'Completely Different'"".
  8. ^ |http://news.bbc.co.uk/1/hi/technology/4568777.stm%7C
  9. ^ |http://uk.gamespot.com/news/6192685.html%7C
  10. ^ "Ninja Theory: We made no money on PS3 with Heavenly Sword".
  11. ^ |http://www.eurogamer.net/articles/ninja-theory-exclusivity-is-draining%7C
  12. ^ "Heavenly Sword 2 Axed, Ninja Theory Moving".
  13. ^ |http://gamer.blorge.com/2010/06/21/ninja-theory-wants-heavenly-sword-2/%7C
  14. ^ |http://playstationlifestyle.net/2010/09/14/ninja-theory-addresseles-screen-tearing-concerns-with-ps3-enslaved/%7C
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