Talk:Marketing myopia: Difference between revisions
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--Sorry, but now one has defined Marketing Myopia yet. Yes it is a term in Theodore Levitt's paper but what is it?[[Special:Contributions/198.82.167.74|198.82.167.74]] ([[User talk:198.82.167.74|talk]]) 17:29, 1 April 2009 (UTC) |
--Sorry, but now one has defined Marketing Myopia yet. Yes it is a term in Theodore Levitt's paper but what is it?[[Special:Contributions/198.82.167.74|198.82.167.74]] ([[User talk:198.82.167.74|talk]]) 17:29, 1 April 2009 (UTC) |
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Marketing Myopia is where management are product focused rather than customer focused |
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Revision as of 19:21, 6 November 2010
marketing myopia
Is there a relation between marketing myopia and market timing? If there is, what is that factor that decides that ideal time? Is it driven by customers, or by producers?
In Theodore Levitt's paper, it talks about consumer orientedness. However, there are examples of improper timing as well. So what exactly decides the market being ripe and ready to handle a new product?
--Sorry, but now one has defined Marketing Myopia yet. Yes it is a term in Theodore Levitt's paper but what is it?198.82.167.74 (talk) 17:29, 1 April 2009 (UTC)
Marketing Myopia is where management are product focused rather than customer focused