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As per discussion, I'm merging them by creating a redirect. Also "brony" an awful word and I cringe every time I see it.
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#REDIRECT [[My_Little_Pony:_Friendship_Is_Magic#Internet_following]]{{R from merge}}
{{Mergeto|My Little Pony: Friendship is Magic|date= September 2011}}

[[File:My little pony fim cosplay anime expo 2011.jpg|thumb|right|upright|An attendee at the 2011 [[Anime Expo]], [[cosplay]]ing as the character Rainbow Dash]]
A '''brony''' (a [[portmanteau]] of the words "bro" and "pony"<ref>{{cite web|url=http://www.bnet.com/blog/sports-entertainment/my-little-pony-the-hip-new-trend-among-the-geekerati/313|title=My Little Pony: the Hip New Trend Among the Geekerati|author=Constantine von Hoffman|publisher=[[BNET]]|date=May 31, 2011}}</ref>) is a fan of the 2010 animated television series '''''[[My Little Pony: Friendship Is Magic]]''''', the third show in the [[My Little Pony]] franchise.

==Overview==
"Brony" is a term implying a cross between "bro", short for brother, and "pony", referring to the television show "My Little Pony; Friendship is Magic". The brony community is considered to represent one aspect of [[New Sincerity]], where these older viewers not only watch the show but participate in creating new material around it. The community has adapted catchphrases from the show, such as using the words "anypony" and "everypony" as replacements for "anyone" and "everyone", while creating their own Internet meme-like statements, such as the phrase "Confound these ponies", inspired by the Merrie Melodies short, ''[[The Dover Boys]]''. Sites such as "Equestria Daily" and "Ponychan" have been created to share artwork, stories, and news about the show, receiving more than 100,000 visits a day,<ref>{{cite web | url = http://newsfeed.time.com/2011/06/10/the-newest-internet-bro-craze-my-little-pony/ | title = The Newest Internet Bro Craze: 'My Little Pony' | first = Megan | last = Gibson | date = 2011-06-10 | accessdate = 2011-06-10 | work = [[Time (magazine)|Time]] }}</ref> and many artists use art sites like [[DeviantArt]] to display fanart based on existing and fan-created characters. Numerous videos that incorporate footage from the show, including music videos, parodies and remakes of movie and video game trailers, and other mashups, are posted on a daily basis to [[YouTube]].<ref>{{cite web|url=http://www.escapistmagazine.com/news/view/109875-In-the-Grim-Darkness-of-the-Future-There-Are-Only-Ponies|title=In the Grim Darkness of the Future, There Are Only Ponies|author=John Funk|publisher=[[The Escapist (magazine)|The Escapist]]|date=May 9, 2011}}</ref><ref>{{Cite web | url = http://www.wired.com/geekdad/2011/04/t-shirt-addict-gaming-and-memes-go-hand-in-hand/ | title = T-Shirt Addict: Gaming and Memes Go Hand in Hand | first = Matt | last = Morgan | date = 2011-04-21 | accessdate = 2011-05-10 | work = [[Wired (magazine)|Wired]] }}</ref><ref>{{cite web | url = http://www.avclub.com/articles/my-little-pony-friendship-is-magic-is-the-new-trai,55987 | title = My Little Pony: Friendship Is Magic is the new trailer mashup meme champion | publisher = [[A.V. Club]] | first = Kevin | last = MacFarland | date = 2011-05-12 | accessdate = 2011-05-12 }}</ref> In one case, a video made by a high school student named Stephen, using science to dissect some of the physical impossibilities on ''My Little Pony'' as part of a class presentation, was highlighted by several news outlets<ref>{{cite web | url =http://www.guardian.co.uk/science/punctuated-equilibrium/2011/jun/02/1 | title = Physical impossibilities in My Little Pony: Friendship is Magic | work = [[The Guardian]] | date = 2011-06-02 | accessdate = 2011-06-10 | author = GrrlScientist }}</ref><ref>{{Cite web | url = http://boingboing.net/2011/05/25/impossible-physics-w.html | title = Impossible physics: Why My Little Pony can't really fly | first = Cory | last = Doctorow | date = 2011-05-25 | accessdate = 2011-06-10 | publisher = [[Boing Boing]] }}</ref> and featured on ''[[Tosh.0]]''.<ref>{{cite web|url=http://tosh.comedycentral.com/blog/2011/05/26/do-you-have-ten-minutes-to-watch-a-physics-presentation-on-my-little-pony/|title=Do You Have Ten Minutes To Watch A Physics Presentation On 'My Little Pony'?|author=Carly Hallam|date=May 26, 2011}}</ref> Remixed media of professional works using ''Friendship Is Magic'' footage have been noticed by their respective creators, such as by [[Edgar Wright]] for pony-ified versions of the trailers for ''[[Scott Pilgrim vs. the World]]'' and ''[[Hot Fuzz]]'', and the cast of ''[[Top Gear (2002 TV series)|Top Gear]]'' for a video setting clips of their show to the pony characters.<ref>{{cite web | url = http://transmission.blogs.topgear.com/2011/08/23/my-little-pony-does-top-gear/ | title = My Little Pony does Top Gear | date = 2011-08-23 | accessdate = 2011-08-26 | publisher = [[Top Gear]] }}</ref> Numerous fan projects have created ''Friendship Is Magic''-related video games, such as the [[fighting game|brawler game]] ''[[My Little Pony: Fighting Is Magic]]'', or [[mod (video gaming)|modifications of existing games]] like ''[[Team Fortress 2]]''.<ref>{{cite web | url = http://www.gamepro.com/article/news/220703/my-little-pony-gets-a-street-fighter-style-fighting-game/ | title = My Little Pony Gets a Street Fighter Style Fighting Game | date= 2011-06-23 | accessdate= 2011-08-07 | first = McKinley | last = Noble | work = [[GamePro]] }}</ref><ref>{{cite journal|last= Ченцо |first=илья |date=28 July 2011 |title=Большие Безобразия маленьких пони |trans_title=Big Hijinks of Little Ponies |journal=Страна Игр |issue=324 |pages=62–70 |location=Russia |publisher=Gameland |language=Russian |id=[[EAN-13]] 4607157100056}}, [https://docs.google.com/document/d/1t74tAc6Zhqvl-q-ADHZhpe3kLVZXFNoes0-wLvRGuWI/edit?hl=en_US&pli=1 translation available]</ref>

===History===
[[File:Brony meetup.jpg|thumb|A Seattle based Brony meetup.]]On October 10, 2010, the animated cartoon series ''[[Friendship is Magic]]'' began its first season on [[The Hub]] network. Nine days after its airing, Cartoon Brew made a negative essay on the show and state of current animation trends titled ''The End of the Creator-Driven Era in TV Animation''<ref>{{cite web | url = http://www.cartoonbrew.com/ideas-commentary/the-end-of-the-creator-driven-era.html | title = The End of the Creator-Driven Era in TV Animation | publisher = Cartoon Brew | author = Amid | date = 2010-10-19 | }}</ref>, which drew the attention of '''[[4chan]]''', in which the Cartoons and Comics board (or /co/ for short) took an interest in jokes aimed at adult viewers, such as references to ''[[X-Men]]'', ''[[2001: A Space Odyssey (film)|2001: A Space Odyssey]]'', and ''[[Diamond Dogs]]''. This reaction soon spread to the general forum, /b/, where elements of the show quickly caught on as recurring jokes, and spread as memes to other forums around the Internet.<ref>{{cite web | url = http://media.barometer.orst.edu/media/storage/paper854/news/2011/03/10/Forum/Ponies.Overachieving.From.Feminism.To.4chan-3984768.shtml | title = Ponies overachieving, from feminism to 4chan | publisher = [[The Daily Barometer]] | first = Scott | last = Dennis | date = 2011-03-10 | accessdate =2011-05-10 }}</ref> While some of the majority of [[4chan]]'s [[demographic]] enjoyed the fledging subculture, others were not as positive of it, and quickly began to start posting graphic content in pony-related threads. This ignited a virtual [[civil war]] within the boards of 4chan between followers of the subculture (or simply '''bronies'''), and people who have liken it as a [[cancer]].<ref>{{cite web | url = http://www2.macleans.ca/2011/09/07/men-who-love-my-little-pony/ | title = Men who love ‘My Little Pony’ | first = Jaime | last = Weinman | date = 2011-09-07 | accessdate = 2011-09-08 | work = [[Maclean's]] }}</ref> In March 2011, the "war" reached its peak climax when a moderator started to ban people permanently from all boards for posting pony-related content.<ref>{{cite web | url = http://www.betabeat.com/2011/08/03/pony-up-haters-how-4chan-gave-birth-to-the-bronies/ | title = Pony Up Haters: How 4chan Gave Birth to the Bronies | first = Una | last = LaMarche | date =2011-08-03 | accessdate = 2011-08-03 | publisher = [[New York Observer]]}}</ref> Eventually, the "civil war" ended between the two factions as a stalemate when the founder of 4chan, Christopher Poole, recognized the brony movement that occupied the imageboard at the 2011 South by Southwest festival.<ref>{{cite video|url=|title=Christopher Poole (Moot) at SXSW|publisher=[[SXSW|SXSW.com]]|date=March 13, 2011 |accessdate=2011-08-04}}</ref> By this point, though the discussion of the show would continue at 4chan, many fans of the show created other venues to discuss the show such as [[Equestria Daily]] and Ponychan, leading to its spread onto other forums and the rest of the Internet, and effectively putting the brony subculture into the mainstream.

====Responses from crew members====
[[File:Hasbro my little pony booth sdcc 2011.jpg|thumb|left|upright|''My Little Pony: Friendship Is Magic'' was heavily promoted by Hasbro at their booth at the 2011 San Diego Comic-Con.]]
{{quotebox|quote=From the messages I’ve received, these episodes have lifted spirits, brought parents and kids together, changed perspectives and inspired the most unlikely of people in the most unlikely of places. Who would have thought it from a show about candy colored ponies? | source = [[Lauren Faust]]|width=25% }}
Lauren Faust, the creator and executive producer for the show, has shown appreciation for the older fans of the show through her DeviantArt page. Faust early in the show's first season had stated, in response to Richter's criticism, that she had expected people "to instantly label it girly, stupid, cheap, for babies or an evil corporate commercial", and instead encouraged people to watch the show with "an open mind". She had not expected older people without children to watch the show, but stated that "The fact that they did and that they were open-minded and cool enough and secure in their masculinity enough to embrace it and love it and go online and talk about how much they love it — I’m kind of proud."<ref name="wired brony">{{cite web | url = http://www.wired.com/underwire/2011/06/bronies-my-little-ponys/ | title = My Little Pony Corrals Unlikely Fanboys Known as ‘Bronies’ | first= Angela| last = Watchcutter | date = 2011-06-09 | accessdate = 2011-06-09 | work = [[Wired (magazine)|Wired]]}}</ref> Faust and the creators have acknowledged some of the fan-created elements of the show and reflected it back into the show's animation. In the first episode, a background pegasus pony is shown in one scene with a cross-eyed stare, a result of an overlooked animator error.<ref name="awn"/> The 4chan boards quickly dubbed the character "Derpy Hooves", creating a more detailed personality for her despite having minimal on-screen time. Faust responded to the fans, and has since kept the Derpy character with the cross-eyed look, and incorporated her into a [[slapstick]] sight-gag during one episode.<ref name="awn"/> According to supervising director Jayson Thiessen, they consider Derpy "like a little Easter Egg for people to catch".<ref name="awn"/> As part of a relief effort for the [[2011 Tōhoku earthquake]], Faust auctioned several original drawings from the show along with a new sketch of Derpy Hooves, which sold for more than $2000 on [[eBay]].<ref name="awn">{{cite web | url = http://www.awn.com/blogs/miscweant/ponies-and-bronies | title = Of Ponies and Bronies | first= Joe | last = Strike | date = 2011-07-05 | accessdate = 2011-07-06 | work = [[Animation World Network]]}}</ref><ref>{{cite web| url=http://fyre-flye.deviantart.com/journal/39176888/| title=buy original MLP art and help Japan| author=Lauren Faust |work=deviantART| date= Dec 5, 2010}}</ref> At the conclusion of the first season, one of the show's animators affirmed that Derpy would be a scripted background character within season two. Another pony character, sporting neon colors, wearing sunglasses and manning a [[DJ mixer]] for one episode, was given the [[stage name]] of "DJ P0N-3" by the fans,<ref>{{cite web| url=http://www.equestriadaily.com/2011/02/poll-results-what-is-pony-djs-name.html| title="Poll Results: What is the DJ Pony's Name?"| author=Sethisto|work=Equestria Daily| date= Dec 5, 2010}}</ref> which later was reused in the aforementioned "Equestria Girls" Hub ad.<ref>{{cite web | url = http://www.bnet.com/blog/sports-entertainment/my-little-pony-the-hip-new-trend-among-the-geekerati/313 | title = My Little Pony: the Hip, New Trend Among the Geekerati | first = Constantine | last = von Hoffman | date =2011-05-31 | accessdate = 2011-05-31 | publisher = [[BNET]] }}</ref> Similarly, fans of the show have named a male character with spiked, ruffled hair and an hourglass cutie mark as "Doctor Whooves", in reference to [[David Tennant]]'s version of the science fiction icon [[Tenth Doctor|The Doctor]] from the long-running BBC television series ''[[Doctor Who]]''.<ref name="awn"/>

Hasbro and the Hub have also sought to market to this older demographic. Linda Steiner, the senior vice president for Hasbro Studios, commenting on the adult fans of the show, noted that while they hoped that the show would attract a "broader audience", she had "been in the business for 25 years and [had] never seen anything like this." Hasbro introduced new ''My Little Pony'' toys at the 2011 [[San Diego Comic-Con International|Comic-Con International]], including a collectible one available only at the convention.<ref>{{cite web | url = http://www.wired.com/underwire/2011/07/hasbro-comic-con-exclusives/?pid=4370&pageid=72589 | title = Marvel’s Sentinel Faces My Little Pony at Comic-Con | first = Lewis | last = Wallace | date = 2011-07-06 | accessdate = 2011-07-08 | work = [[Wired (magazine)|Wired]] }}</ref><ref>{{cite web | url = http://content.usatoday.com/communities/popcandy/post/2011/06/exclusive-see-hasbros-comic-con-my-little-pony/1 | title = Exclusive: See Hasbro's Comic-Con My Little Pony | first = Whitney | last = Matheson | date = 2011-06-28 | accessdate= 2011-07-10 | work = [[USA Today]] }}</ref> Clothing vendors that sell officially licensed ''My Little Pony'' merchandise such as [[Hot Topic]] have expanded their lines to include themed shirts for both genders. Hub promoted the show through a billboard near the Valhalla Motion Pictures Building in Los Angeles, using an image of the pony characters spoofing the film ''[[Bridesmaids (2011 film)|Bridesmaids]]''.<ref>{{cite web | url = http://www.facebook.com/photo.php?fbid=244821235535321&set=a.134316363252476.23944.118429394841173&type=1&comments | title = My Little Pony - Wall Photos | date = 2011-06-27 | accessdate = 2011-06-27 | publisher = [[Hasbro]] }}</ref> In addition to the "Equestria Girls" ad, the Hub made a parody of the Technorati-centric [[Apple Inc.|Apple]] [[App Store (iOS)|App Store]], including a play on the motto, "there's a pony for that".<ref>{{Cite web | url = http://www.wired.com/underwire/2011/07/my-little-pony-iphone-parody/ | title = My Little Pony Ad Parodies ‘There’s an App for That’ | work = [[Wired (magazine)|Wired]] | date= 2011-07-08 | accessdate = 2011-07-08 | first= Angela | last = Watercutter }}</ref> Hasbro has not taken a stance against full episodes being available on sites like YouTube, which has enabled the growth of the fandom. Though many of the fan-created elements of the show use copyrighted footage of the show and combine them with mature-themed elements such as from R-rated films like ''[[Inglourious Basterds]]'' or foul language from artists like [[Wu-Tang Clan]] and [[Whitechapel (band)|Whitechapel]], Hasbro has not taken a stance against these and has allowed them to continue to be hosted at various outlets, recognizing that the parodies and remixes form a "participatory culture" that has helped to draw larger attention to the show.<ref>{{cite web | url = http://www.variety.com/article/VR1118040411?refCatId=19 | title = Brands frown on fair use | work = [[Variety (magazine)|Variety]] | first = Andrew | last = Wallenstein | date = 2011-07-26 | accessdate = 2011-07-26 }}</ref><ref>{{cite web | url = http://www.independent.co.uk/life-style/gadgets-and-tech/features/cyberclinic-copyright-sharks-dont-need-to-bite-the-parodies-2334849.html | title = Cyberclinic: Copyright sharks don't need to bite the parodies | first = Rhodri | last = Marsden | date = 2011-08-09 | accessdate = 2011-08-09 | work = [[The Independent]] }}</ref>

==References==
{{reflist|2}}
{{My Little Pony}}
{{Template:Fan fiction}}
[[Category:Fandom]]
[[Category:Neologisms]]
[[Category:Phrases]]
[[Category:Slang]]
[[Category:Subcultures]]
[[Category:My Little Pony]]
[[Category:My Little Pony: Friendship Is Magic]]

Revision as of 03:39, 28 September 2011

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