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[[File:Electraheadbadge.jpg|thumb|100px|Current Electra headbadge]]
[[file:Electraheadbadge.jpg|thumb|100px|Current Electra headbadge]]
[[Image:Electra-logo.jpg|thumb|300px|Electra Logo.]]
[[file:Electra-logo.jpg|thumb|300px|Electra Logo.]]

<!-- Commented out because image was deleted: [[Image:Cruiser_RatFink.jpg|thumb|400px|Electra's Rat Fink bicycle.]] -->
<!-- Commented out because image was deleted: [[Image:Cruiser_RatFink.jpg|thumb|400px|Electra's Rat Fink bicycle.]] -->
<!-- FAIR USE of ICruiser_RatFink.jpg: see image description page at http://en.wikipedia.org/wiki/Image:IMAGENAME.jpg for rationale -->
<!-- FAIR USE of ICruiser_RatFink.jpg: see image description page at http://en.wikipedia.org/wiki/Image:IMAGENAME.jpg for rationale -->


'''Electra Bicycle Company''' is a [[Vista, California]]-based bicycle brand/company, founded in 1993 by Benno Bänziger and Jeano Erforth. The company offers a wide range of modern [[cruiser bicycle]]s and is credited with re-popularizing the cruiser bike. Additionally Electra designed and sells [[Hybrid_bicycle#Comfort_bike|comfort bicycles]], and [[hybrid bicycles]]. Electra also sells an extensive line of accessories, apparel, and bicycle parts.<ref>http://store.electrabike.com/eSource/ecom/eSource/default/default.aspx</ref>
'''Electra Bicycle Company''' is a [[Vista, California]], US-based bicycle brand/company, founded in 1993 by Benno Bänziger and Jeano Erforth. The company offers a wide range of modern [[cruiser bicycle]]s and is credited with re-popularizing the cruiser bike. Additionally Electra designed and sells [[Hybrid bicycle#Comfort bike|comfort bicycles]], and [[hybrid bicycles]]. Electra also sells an extensive line of accessories, apparel, and bicycle parts.<ref>http://store.electrabike.com/eSource/ecom/eSource/default/default.aspx</ref>


==History==
==History==
===Idea===
===Idea===
Bänziger, a Swiss national, grew up in the Swiss Embassy in [[West Berlin]] fascinated with California and action sports. When he was a teenager, he began designing and manufacturing snowboards in Germany. Bänziger moved to California after graduating with a degree in graphic design. Banziger founded his own firm, Projekt Design, in 1990 while doing work for companies like [[K2]] and [[Adidas]]. <ref>”Retro Rides” by Michale F. Tevlin Alaska Airlines Magazine June 2004</ref>He had originally planned to start manufacturing snowboards or skateboards, but found that those markets were crowded with competitors and seemed a poor bet for a beginning manufacturer; so he turned his attention to bicycles.
Bänziger, a Swiss national, grew up in the Swiss Embassy in [[West Berlin]] fascinated with California and action sports. When he was a teenager, he began designing and manufacturing snowboards in Germany. Bänziger moved to California after graduating with a degree in graphic design. Banziger founded his own firm, Projekt Design, in 1990 while doing work for companies like [[K2]] and [[Adidas]].<ref name="tevlin">"Retro Rides" by Michale F. Tevlin Alaska Airlines Magazine June 2004</ref> He had originally planned to start manufacturing snowboards or skateboards, but found that those markets were crowded with competitors and seemed a poor bet for a beginning manufacturer; so he turned his attention to bicycles.


As Bänziger told the San Diego Union-Tribune, “The one thing I found when I looked at cycling in the US was that everything was some kind of sport, but very few people used bikes for fun or for transportation. I wanted to introduce the ‘having a bike in your life’ factor, as opposed to ‘being a cyclist.’” <ref>”Pedal Pushers: Electra Bicycle Co. Aims to put Non-cyclists Back on Bikes” by Conor Dougherty, [[San Diego]] Union-Tribune, January 25, 2004</ref>
As Bänziger told the San Diego Union-Tribune, "The one thing I found when I looked at cycling in the US was that everything was some kind of sport, but very few people used bikes for fun or for transportation. I wanted to introduce the 'having a bike in your life' factor, as opposed to 'being a cyclist'".<ref name="Dougherty">"Pedal Pushers: Electra Bicycle Co. Aims to put Non-cyclists Back on Bikes" by Conor Dougherty, [[San Diego]] Union-Tribune, January 25, 2004</ref>


===Founding the Company===
===Founding the company===
[[File:NewElectraHeadbadge.jpg|thumb|100px|Classic Electra Headbadge]]
[[file:NewElectraHeadbadge.jpg|thumb|100px|Classic Electra Headbadge]]
⚫
At the time, there were very few cruisers, the classic “fun” bike, on the market. “Back in 1993, there were no cruisers available,” Erforth told the Carlsbad Local News, “You could buy a $99 Huffy at Wal-Mart, or you could try to find an old one and restore it, which is very expensive,” <ref>”Electra-fying” Carlsbad Today’s Local News September 2005</ref> Bänziger decided there was a market niche for a stylish, affordable cruiser bicycle for twentysomethings and began working on designs that combined classic looks with contemporary technology. About this time, Bänziger met Erforth, a fellow German transplant who was selling pieces of the Berlin Wall. Erforth said he could sell the kind of bikes Bänziger was designing, so the two pooled $30,000 in personal savings and founded Electra Bicycle Company. The two remain the firm’s sole shareholders. <ref>”Pedal Pushers: Electra Bicycle Co. Aims to put Non-cyclists Back on Bikes” by Conor Dougherty, San Diego Union-Tribune, January 25, 2004</ref><ref>”Retro Rides” by Michale F. Tevlin Alaska Airlines Magazine June 2004</ref>


⚫
At the time, there were very few cruisers, the classic "fun" bike, on the market. "Back in 1993, there were no cruisers available", Erforth told the Carlsbad Local News, "You could buy a $99 Huffy at Wal-Mart, or you could try to find an old one and restore it, which is very expensive",<ref>"Electra-fying" Carlsbad Today's Local News September 2005</ref> Bänziger decided there was a market niche for a stylish, affordable cruiser bicycle for twentysomethings and began working on designs that combined classic looks with contemporary technology. About this time, Bänziger met Erforth, a fellow German transplant who was selling pieces of the Berlin Wall. Erforth said he could sell the kind of bikes Bänziger was designing, so the two pooled $30,000 in personal savings and founded Electra Bicycle Company. The two remain the firm's sole shareholders.<ref name="Dougherty" /><ref name="tevlin" />
⚫
The new Electra cruisers were manufactured by a Taiwanese contractor and the two partners began trying to sell them to bike shops. At first, "Dealers laughed at us," says Bänziger. "But people realized they didn't need a mountain bike to go to the grocery store." <ref>”Retro Rides” by Michale F. Tevlin Alaska Airlines Magazine June 2004</ref> However, when bike shops tried stocking the Electras, they began to sell, and word-of-mouth convinced more dealers to sign on. In fact, the fledging company’s cruiser sales were so strong that larger firms were spurred to start offering their own cruiser models. Today, Electras are available in bike shops throughout Europe, the USA, Japan and Australia.<ref>”Electra-fying” Carlsbad Today’s Local News September 2005</ref>


⚫
The new Electra cruisers were manufactured by a Taiwanese contractor and the two partners began trying to sell them to bike shops. At first, "Dealers laughed at us," says Bänziger. "But people realized they didn't need a mountain bike to go to the grocery store."<ref name="tevlin" /> However, when bike shops tried stocking the Electras, they began to sell, and word-of-mouth convinced more dealers to sign on. In fact, the fledging company's cruiser sales were so strong that larger firms were spurred to start offering their own cruiser models. Today, Electras are available in bike shops throughout Europe, the USA, Japan and Australia.<ref name="carlsbad" /
⚫
Electra advertising in the early days focused on the company’s combination of classic looks with more modern features, such as aluminum frames and multiple speeds, with the tagline “Modern cruisers, with modern components, for modern people.”<ref>[http://www.electrabike.com/04/news/ads.html Electra<!-- Bot generated title -->]</ref>


⚫
Electra advertising in the early days focused on the company's combination of classic looks with more modern features, such as aluminum frames and multiple speeds, with the tagline "Modern cruisers, with modern components, for modern people."<ref>[http://www.electrabike.com/04/news/ads.html Electra<!-- Bot generated title -->]</ref>
⚫
===Hot Rod Influence===

⚫
===Hot rod influence===
<!-- Commented out because image was deleted: [[Image:Cruiser_RatRod.jpg|thumb|300px|The Rat Rod shows the exagerrated lines and hot-rod paint of Electra's Stream Ride bikes.]] -->
<!-- Commented out because image was deleted: [[Image:Cruiser_RatRod.jpg|thumb|300px|The Rat Rod shows the exagerrated lines and hot-rod paint of Electra's Stream Ride bikes.]] -->
<!-- FAIR USE of ICruiser_RatRod.jpg: see image description page at http://en.wikipedia.org/wiki/Image:IMAGENAME.jpg for rationale -->
<!-- FAIR USE of ICruiser_RatRod.jpg: see image description page at http://en.wikipedia.org/wiki/Image:IMAGENAME.jpg for rationale -->
⚫
In 2002, the company diversified its products, introducing the new “Stream Ride” series.<ref>[http://www.electrabike.com/04/story/timeline.html Electra<!-- Bot generated title -->]</ref> These new bikes were still in the cruiser tradition, but were inspired by the Southern California [[hot rod]] “kustom kar” culture. The lines of the bike frames became more exaggerated, chrome plating was applied liberally, and paint jobs became much more elaborate with flames, metal flakes, and wild colors. “[[Chopper bicycle|Chopper]]” style elements like shortened rear fenders, [[Bicycle_tire#Tread|racing “slik” tires]], and elongated forks were introduced. Models carried hot-rod names like “Rockabilly Boogy” or “Rat Rod.” The company even offered [[Bicycle_tire#Balloon|balloon tires]] with flame-patterned tread.<ref>”One Speed is Enough” by Andrew Curry, US News and World Report May 10, 2004 </ref>


⚫
In 2002, the company diversified its products, introducing the new "Stream Ride" series.<ref>[http://www.electrabike.com/04/story/timeline.html Electra<!-- Bot generated title -->]</ref> These new bikes were still in the cruiser tradition, but were inspired by the Southern California [[hot rod]] "kustom kar" culture. The lines of the bike frames became more exaggerated, chrome plating was applied liberally, and paint jobs became much more elaborate with flames, metal flakes, and wild colors. "[[Chopper bicycle|Chopper]]" style elements like shortened rear fenders, [[Bicycle tire#Tread|racing "slik" tires]], and elongated forks were introduced. Models carried hot-rod names like "Rockabilly Boogy" or "Rat Rod". The company even offered [[Bicycle tire#Balloon|balloon tires]] with flame-patterned tread.<ref>"One Speed is Enough" by Andrew Curry, US News and World Report May 10, 2004 </ref>
⚫
In a more explicit tribute to the car culture, Electra brought out a “Rat Fink” model, licensed by the estate of legendary hot-rodder “Big Daddy” [[Ed Roth]]. “We have spent a lot of time at hot rod hangouts during our time in California,” Erforth told the Tacoma News-Tribune. “We made a connection with the people who have the licensing for the Rat Fink (logo and name). We wanted to make something that would be appreciated by that community.”<ref>”Riding in Retro Style” by Bill Hutchens, Tacoma News-Tribune August 2005</ref> The bike’s strikingly curved frame and poison green color has inspired widespread press attention, bringing new riders to the Electra brand. Car enthusiasts have begun buying Electra bikes.<ref>Anchorage Daily News June 2005</ref>


⚫
In a more explicit tribute to the car culture, Electra brought out a "Rat Fink" model, licensed by the estate of legendary hot-rodder 'Big Daddy" [[Ed Roth]]. "We have spent a lot of time at hot rod hangouts during our time in California," Erforth told the Tacoma News-Tribune. 'We made a connection with the people who have the licensing for the Rat Fink (logo and name). We wanted to make something that would be appreciated by that community."<ref name="Hutchens">"Riding in Retro Style" by Bill Hutchens, Tacoma News-Tribune August 2005</ref> The bike's strikingly curved frame and poison green color has inspired widespread press attention, bringing new riders to the Electra brand. Car enthusiasts have begun buying Electra bikes.<ref>Anchorage Daily News June 2005</ref>
⚫
==New Geometry==

⚫
==New geometry==
<!-- Commented out because image was deleted: [[Image:Cruiser_Townie.jpg|left|thumb|300px|Ladies' model Townie.]] -->
<!-- Commented out because image was deleted: [[Image:Cruiser_Townie.jpg|left|thumb|300px|Ladies' model Townie.]] -->
<!-- FAIR USE of ICruiser_Townie.jpg: see image description page at http://en.wikipedia.org/wiki/Image:IMAGENAME.jpg for rationale -->
<!-- FAIR USE of ICruiser_Townie.jpg: see image description page at http://en.wikipedia.org/wiki/Image:IMAGENAME.jpg for rationale -->
⚫
In 2003, the company introduced a major new design: the Townie. This bike’s innovation was what the company calls “Flat Foot Technology,” now more widely known as the [[crank forward]] design. When the rider is sitting on the saddle, his or her feet can still stand flat on the ground, which feels safer and more comfortable for some riders. The design also allows riders to get full extension when they pedal. The design combines aspects of the cruiser frame with some of the geometry of recumbent bikes, moving the pedals forward and the seat back.


⚫
In 2003, the company introduced a major new design: the Townie. This bike's innovation was what the company calls "Flat Foot Technology", now more widely known as the [[crank forward]] design. When the rider is sitting on the saddle, his or her feet can still stand flat on the ground, which feels safer and more comfortable for some riders. The design also allows riders to get full extension when they pedal. The design combines aspects of the cruiser frame with some of the geometry of recumbent bikes, moving the pedals forward and the seat back.
⚫
The design has won wide acclaim{{Fact|date=March 2009}} and has enticed many older Americans back onto a bike{{Fact|date=March 2009}}. The Townie has advantages as a first bike or a re-entry bike for lapsed riders, because it is easy and comfortable to ride, and the “flat foot” design mitigates one fear of many non-cyclists: falling off the bike. <ref>It’s True: You don’t forget, even after 25 years Lexington Herald August 2005</ref> "The bike had to be easy to ride and put a smile on your face," Bänziger says. <ref>”Both Feet on the Ground” by Marco R. della Cava, USA Today January 2005</ref>

⚫
The design has won wide acclaim{{citation needed|date=March 2009}} and has enticed many older Americans back onto a bike{{citation needed|date=March 2009}}. The Townie has advantages as a first bike or a re-entry bike for lapsed riders, because it is easy and comfortable to ride, and the "flat foot" design mitigates one fear of many non-cyclists: falling off the bike.<ref>It's True: You don't forget, even after 25 years Lexington Herald August 2005</ref> "The bike had to be easy to ride and put a smile on your face," Bänziger says.<ref>"Both Feet on the Ground" by Marco R. della Cava, USA Today January 2005</ref>


Other bike companies have introduced bikes with a similar [[crank forward]] design. These bikes include Day 6 Comfort Bicycles, the Giant Suede, the Trek Pure, the K2 Big Easy, the Sun Bicycles Ruskin and Rover, and the Rans Fusion. The Raleigh Gruv and the Cannondale Day Tripper were introduced after the Electra Townie, but as of 2009 are no longer in production.
Other bike companies have introduced bikes with a similar [[crank forward]] design. These bikes include Day 6 Comfort Bicycles, the Giant Suede, the Trek Pure, the K2 Big Easy, the Sun Bicycles Ruskin and Rover, and the Rans Fusion. The Raleigh Gruv and the Cannondale Day Tripper were introduced after the Electra Townie, but as of 2009 are no longer in production.


==Current Activity==
==Current activity==
The company continues to reach out to non-cyclists, Over the past few years, Electra has partnered with fashion design firm [[Petro Zillia]] to produce a high-end fashion bike with eye-popping colors. Not only has the bike been featured widely in the fashion press, but Petro Zillia’s chief designer, [[Nony Tochterman]], rode an Electra up the runway at a major fashion show, garnering even more widespread coverage.<ref>”Best Designer” [[Zink magazine|Zink Magazine]] June 2004</ref>
The company continues to reach out to non-cyclists, Over the past few years, Electra has partnered with fashion design firm [[Petro Zillia]] to produce a high-end fashion bike with eye-popping colors. Not only has the bike been featured widely in the fashion press, but Petro Zillia’s chief designer, [[Nony Tochterman]], rode an Electra up the runway at a major fashion show, garnering even more widespread coverage.<ref>"Best Designer" [[Zink magazine|Zink Magazine]] June 2004</ref>


Electra sales have grown rapidly. Although the firm is privately held and does not release sales figures, Erforth has told reporters that sales have doubled over the past two years{{Fact|date=March 2009}}. Other cruiser firms report similar jumps in demand{{Fact|date=March 2009}}. According to Michael Gamstetter, editor-in-chief of Bicycle Retailer & Industry News, cruisers still represent a small part of the bike industry, but are the only important segment currently enjoying growth{{Fact|date=March 2009}}. Bänziger says, "We’ve spent the last eleven years making casual cycling cool." "We’ve begun to fulfill our original dream, which was to make bikes for the people who would not normally ride. We are suddenly riding an incredible wave." <ref>”Retro Rides” by Michale F. Tevlin Alaska Airlines Magazine June 2004</ref> In fact, bike shops report that Electras are selling “obnoxiously well." <ref>”Riding in Retro Style” by Bill Hutchens, Tacoma News-Tribune August 2005</ref> <ref>Anchorage Daily News June 2005</ref>
Electra sales have grown rapidly. Although the firm is privately held and does not release sales figures, Erforth has told reporters that sales have doubled over the past two years.{{citation needed|date=March 2009}} Other cruiser firms report similar jumps in demand{{citation needed|date=March 2009}}. According to Michael Gamstetter, editor-in-chief of Bicycle Retailer & Industry News, cruisers still represent a small part of the bike industry, but are the only important segment currently enjoying growth{{citation needed|date=March 2009}}. Bänziger says, "We've spent the last eleven years making casual cycling cool." "We've begun to fulfill our original dream, which was to make bikes for the people who would not normally ride. We are suddenly riding an incredible wave."<ref name="tevlin" /> In fact, bike shops report that Electras are selling "obnoxiously well".<ref name="Hutchens" /><ref>Anchorage Daily News June 2005</ref>

⚫
==References==
<references/>

⚫
==External links==
⚫
* [http://www.electrabike.com/ Electra Company Website]
* [http://store.electrabike.com/eSource/ecom/eSource/default/default.aspx Electra Store]
* [http://shops.electrabike.com/ Electra Bike Shops Dealer Locator]


==See also==
==See also==
*[[Cruiser bicycle]]
*[[Cruiser bicycle]]
*[[Single speed]]
*[[Single speed]]

⚫
==References==
{{reflist}}

⚫
==External links==
⚫
*[http://www.electrabike.com/ Electra company website]


[[Category:Road cycles]]
[[Category:Road cycles]]

Revision as of 05:21, 3 May 2012

Current Electra headbadge
Electra Logo.

Electra Bicycle Company is a Vista, California, US-based bicycle brand/company, founded in 1993 by Benno Bänziger and Jeano Erforth. The company offers a wide range of modern cruiser bicycles and is credited with re-popularizing the cruiser bike. Additionally Electra designed and sells comfort bicycles, and hybrid bicycles. Electra also sells an extensive line of accessories, apparel, and bicycle parts.[1]

History

Idea

Bänziger, a Swiss national, grew up in the Swiss Embassy in West Berlin fascinated with California and action sports. When he was a teenager, he began designing and manufacturing snowboards in Germany. Bänziger moved to California after graduating with a degree in graphic design. Banziger founded his own firm, Projekt Design, in 1990 while doing work for companies like K2 and Adidas.[2] He had originally planned to start manufacturing snowboards or skateboards, but found that those markets were crowded with competitors and seemed a poor bet for a beginning manufacturer; so he turned his attention to bicycles.

As Bänziger told the San Diego Union-Tribune, "The one thing I found when I looked at cycling in the US was that everything was some kind of sport, but very few people used bikes for fun or for transportation. I wanted to introduce the 'having a bike in your life' factor, as opposed to 'being a cyclist'".[3]

Founding the company

Classic Electra Headbadge

At the time, there were very few cruisers, the classic "fun" bike, on the market. "Back in 1993, there were no cruisers available", Erforth told the Carlsbad Local News, "You could buy a $99 Huffy at Wal-Mart, or you could try to find an old one and restore it, which is very expensive",[4] Bänziger decided there was a market niche for a stylish, affordable cruiser bicycle for twentysomethings and began working on designs that combined classic looks with contemporary technology. About this time, Bänziger met Erforth, a fellow German transplant who was selling pieces of the Berlin Wall. Erforth said he could sell the kind of bikes Bänziger was designing, so the two pooled $30,000 in personal savings and founded Electra Bicycle Company. The two remain the firm's sole shareholders.[3][2]

The new Electra cruisers were manufactured by a Taiwanese contractor and the two partners began trying to sell them to bike shops. At first, "Dealers laughed at us," says Bänziger. "But people realized they didn't need a mountain bike to go to the grocery store."[2] However, when bike shops tried stocking the Electras, they began to sell, and word-of-mouth convinced more dealers to sign on. In fact, the fledging company's cruiser sales were so strong that larger firms were spurred to start offering their own cruiser models. Today, Electras are available in bike shops throughout Europe, the USA, Japan and Australia.Cite error: The <ref> tag has too many names (see the help page).

Hot rod influence

In 2002, the company diversified its products, introducing the new "Stream Ride" series.[5] These new bikes were still in the cruiser tradition, but were inspired by the Southern California hot rod "kustom kar" culture. The lines of the bike frames became more exaggerated, chrome plating was applied liberally, and paint jobs became much more elaborate with flames, metal flakes, and wild colors. "Chopper" style elements like shortened rear fenders, racing "slik" tires, and elongated forks were introduced. Models carried hot-rod names like "Rockabilly Boogy" or "Rat Rod". The company even offered balloon tires with flame-patterned tread.[6]

In a more explicit tribute to the car culture, Electra brought out a "Rat Fink" model, licensed by the estate of legendary hot-rodder 'Big Daddy" Ed Roth. "We have spent a lot of time at hot rod hangouts during our time in California," Erforth told the Tacoma News-Tribune. 'We made a connection with the people who have the licensing for the Rat Fink (logo and name). We wanted to make something that would be appreciated by that community."[7] The bike's strikingly curved frame and poison green color has inspired widespread press attention, bringing new riders to the Electra brand. Car enthusiasts have begun buying Electra bikes.[8]

New geometry

In 2003, the company introduced a major new design: the Townie. This bike's innovation was what the company calls "Flat Foot Technology", now more widely known as the crank forward design. When the rider is sitting on the saddle, his or her feet can still stand flat on the ground, which feels safer and more comfortable for some riders. The design also allows riders to get full extension when they pedal. The design combines aspects of the cruiser frame with some of the geometry of recumbent bikes, moving the pedals forward and the seat back.

The design has won wide acclaim[citation needed] and has enticed many older Americans back onto a bike[citation needed]. The Townie has advantages as a first bike or a re-entry bike for lapsed riders, because it is easy and comfortable to ride, and the "flat foot" design mitigates one fear of many non-cyclists: falling off the bike.[9] "The bike had to be easy to ride and put a smile on your face," Bänziger says.[10]

Other bike companies have introduced bikes with a similar crank forward design. These bikes include Day 6 Comfort Bicycles, the Giant Suede, the Trek Pure, the K2 Big Easy, the Sun Bicycles Ruskin and Rover, and the Rans Fusion. The Raleigh Gruv and the Cannondale Day Tripper were introduced after the Electra Townie, but as of 2009 are no longer in production.

Current activity

The company continues to reach out to non-cyclists, Over the past few years, Electra has partnered with fashion design firm Petro Zillia to produce a high-end fashion bike with eye-popping colors. Not only has the bike been featured widely in the fashion press, but Petro Zillia’s chief designer, Nony Tochterman, rode an Electra up the runway at a major fashion show, garnering even more widespread coverage.[11]

Electra sales have grown rapidly. Although the firm is privately held and does not release sales figures, Erforth has told reporters that sales have doubled over the past two years.[citation needed] Other cruiser firms report similar jumps in demand[citation needed]. According to Michael Gamstetter, editor-in-chief of Bicycle Retailer & Industry News, cruisers still represent a small part of the bike industry, but are the only important segment currently enjoying growth[citation needed]. Bänziger says, "We've spent the last eleven years making casual cycling cool." "We've begun to fulfill our original dream, which was to make bikes for the people who would not normally ride. We are suddenly riding an incredible wave."[2] In fact, bike shops report that Electras are selling "obnoxiously well".[7][12]

See also

References

  1. ^ http://store.electrabike.com/eSource/ecom/eSource/default/default.aspx
  2. ^ a b c d "Retro Rides" by Michale F. Tevlin Alaska Airlines Magazine June 2004
  3. ^ a b "Pedal Pushers: Electra Bicycle Co. Aims to put Non-cyclists Back on Bikes" by Conor Dougherty, San Diego Union-Tribune, January 25, 2004
  4. ^ "Electra-fying" Carlsbad Today's Local News September 2005
  5. ^ Electra
  6. ^ "One Speed is Enough" by Andrew Curry, US News and World Report May 10, 2004
  7. ^ a b "Riding in Retro Style" by Bill Hutchens, Tacoma News-Tribune August 2005
  8. ^ Anchorage Daily News June 2005
  9. ^ It's True: You don't forget, even after 25 years Lexington Herald August 2005
  10. ^ "Both Feet on the Ground" by Marco R. della Cava, USA Today January 2005
  11. ^ "Best Designer" Zink Magazine June 2004
  12. ^ Anchorage Daily News June 2005
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