Bagpiper (whisky): Difference between revisions
Content deleted Content added
→History: Added sales figures for 2011. Reformatted earlier news citation for 2010 sales figures. |
Inserted information about Bagpiper being overtaken by Officer's Choice as the leading whiskey brand in 2011. |
||
| Line 13: | Line 13: | ||
}} |
}} |
||
'''Bagpiper Whisky''' is an [[Indian whisky]] made by [[United Breweries]]. Bagpiper whisky |
'''Bagpiper Whisky''' is an [[Indian whisky]] made by [[United Breweries]]. Bagpiper whisky was India's largest selling whisky until 2010<ref>http://www.unitedspirits.in/bagpiper.aspx</ref>, when it was overtaken by [[Officer's Choice]], which is manufactured by [[Allied Blenders & Distillers]] (ABD) in 2011<ref>{{cite web|title=Allied Blenders & Distillers|url=http://www.abdindia.com/home.asp|accessdate=10 May 2012}}</ref>. Bagpiper whisky was launched in October 1976. It is similar to a [[blended whisky]] flavored with [[pot still]] [[malt whisky]] but the [[neutral spirits]] used as base are distilled from molases instead of grain. Outside of India, such a drink would more likely be labelled a [[rum]]. |
||
==History== |
==History== |
||
Revision as of 12:01, 10 May 2012
 | |
| Type | Indian whisky |
|---|---|
| Manufacturer | United Breweries |
| Country of origin | India |
| Introduced | 1976: Blended with Scotch and Premium |
| Variants | Black Label |
| Website | www |
Bagpiper Whisky is an Indian whisky made by United Breweries. Bagpiper whisky was India's largest selling whisky until 2010[1], when it was overtaken by Officer's Choice, which is manufactured by Allied Blenders & Distillers (ABD) in 2011[2]. Bagpiper whisky was launched in October 1976. It is similar to a blended whisky flavored with pot still malt whisky but the neutral spirits used as base are distilled from molases instead of grain. Outside of India, such a drink would more likely be labelled a rum.
History
- 1976- Launch of Bagpiper.
- 1987- Annual sales of 1 million cases.
- 1991- Annual sales of 2 million cases.
- 1993- Annual sales of 3 million cases.
- 1996- Annual sales of 4 million cases.
- 1998- Annual sales of 5 million cases.
- 2003- Annual sales of 6 million cases.
- 2005- Becomes India's largest selling whisky.
- 2006- Annual sales of 10 million cases.
- 2008- Annual sales of 15.4 million cases.
- 2009- Annual sales of 16 million cases.
- 2010- Annual sales of 16.5 million cases.[3]
- 2011- Annual sales of 15.8 million cases.[4]
References
- ^ http://www.unitedspirits.in/bagpiper.aspx
- ^ "Allied Blenders & Distillers". Retrieved 10 May 2012.
- ^ "Royal Stag, Officer's Choice challenge Mallya's empire". The Times of India. December 16, 2010.
- ^ "Officer's Choice world's largest whisky brand". Economic Times. April 29, 2012.