Cardmaking

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Handmaking greeting cards is becoming an increasingly popular pastime. Craft shops that previously stocked knitting patterns and artist supplies are overflowing with supplies to support this new craze. Many people with interests in allied topics such as scrapbooking and rubberstamping have also begun to use their skills to start making cards.

Publishers have also been quick to cash in, with several monthly magazines in the US and UK devoted to the topic. There have also been over 150 books on handmade cards (source: Amazon.com) published.

Traditional high street stores have begun to devote an increasing amount of their floorspace to handmade cards. Handmade products have always been seen by retailers as a way to increase margins, and handmade cards are no exception. This is particularly the case as traditional greeting cards have been faced with competition from online electronic greeting cards. Over 7 billion greeting cards were sent in the US alone last year; greeting cards are a multi-billion dollor business.

But in contrast, hundreds of small businesses being setup by avid crafters keen to make a return on their cardmaking efforts. Many of these are taking advantages of the low setup costs of web-based selling and the wide customer-base of auction sites like eBay.

A condemned killer on Texas Death Row is even making money selling 'artistic' greeting cards, much to the dismay of victims rights advocates.

History of Handmade cardmaking

The custom of sending greeting cards can be traced back to the ancient Chinese, who exchanged messages of good will to celebrate the New Year, and to the early Egyptians, who conveyed their greetings on papyrus scrolls.

By the early 1400s, handmade paper greeting cards were being exchanged in Europe. The Germans are known to have printed New Year’s greetings from woodcuts as early as 1400, and handmade paper Valentines were being exchanged in various parts of Europe in the early to mid-1400s.

However, by the 1850s, the greeting card had been transformed from a relatively expensive, handmade and hand-delivered gift to a popular and affordable means of personal communication, due largely to advances in printing and mechanization.

This trend continued, fuelled by new trends like christmas cards, the first of which appeared in published form in London in 1843 when Sir Henry Cole hired artist John Calcott Horsley to design a holiday card that he could send to his friends and acquaintances. Technical developments like color lithography in 1930 propelled the manufactured greeting card industry forward.

During the 1980s the trend began to turn, with consumers increasing looking for greeting cards that were differentiated from the standard offering. In the late 1990s the market was clearly beginning to separate in to three different segments:

• handmade and premium cards
• mass-manufactured cards
• e-cards

External Links

Examples of new small businesses selling handmade cards include Crafty Jane's Handmade Cards and Ashiki.

Resellers of handmade cards include Violet and Blue

References

Forsyth, J. (2004) WOAI News Retrieved Aug. 19, 2004

Greeting Card Association Facts and Figures Retreived Aug. 19, 2004