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| company_slogan = The Music Video Site
| company_slogan = The Music Video Site
| owner =
| owner =
| company_logo = [[File:Muzutvlogo.jpg|thumb|MUZU.TV Official Logo]]
| company_logo = [[File:Muzuwikilogo.png|thumb|Love Music, Love Video]]
| caption = Screenshot of MUZU TV's homepage
| caption = Screenshot of MUZU TV's homepage
| company_type =
| company_type =

Revision as of 13:13, 5 September 2013

MUZU.TV
Love Music, Love Video
Type of site
Video hosting service
FoundedJuly 2008
Headquarters
South William Street,[1] Dublin
,
Ireland
Area servedSelected countries
Founder(s)Ciarán Bollard
Mark French
Key peopleCiarán Bollard (business development director)
Mark French (managing director)
URLmuzu.tv
RegistrationOptional
(required to upload, rate, and comment on videos, but not required to watch videos)
LaunchedJuly 16, 2008 (2008-07-16)
Current statusActive

MUZU.TV is an Irish owned global music website featuring free music content[2] and legal[3][4] video sharing. Co-founded by Ciarán Bollard and Mark French, it was launched in Ireland and the United Kingdom on 16 July 2008.[5] Seven million videos were played monthly and there were two million users within one year of the launch, with users creating their own TV channel.[6]

The company's headquarters are divided between three cities, Dublin, Waterford, and London, and it employs 25 people.[5] It allows videos to be uploaded to the website and external websites, with the original copyright holder maintaining their ownership, while the website is funded through embedded advertising.[5] Artists are granted 50 per cent of advertising revenue.[6]

Company history

Before the launch Sony BMG signed an agreement with MUZU TV to allow more than 6,000 videos by artists, including The Ting Tings and Kylie Minogue, to appear on the site, with a further 2,000 hours of footage from entities such as Cherry Red, Eagle Rock Entertainment, Hollywood Music, Ministry of Sound, Ninja Tune and Planet Rock Profiles.[5] Converse, Heineken International, O2, Pioneer Corporation, Ray-Ban and Sony were among the earliest companies to advertise on the website.[5] On 20 August 2008, it was announced that a deal had been signed with ITN,[7] which gave MUZU TV access to archive footage of TV shows such as The Tube and Calendar Goes Pop.[8]

EMI signed a deal on 16 January 2009 which permitted the website to feature more than 5,000 videos.[9] On 19 January 2009, it was announced that Beggars Group had signed.[10] On 27 January 2009, Cooking Vinyl announced it had signed a global deal, with its founder commenting that MUZU TV was "purpose-built for the music industry and we believe it holds great revenue potential".[11][12] On 21 July 2009, it was announced that Merlin Network, which had previously refused both MySpace and YouTube, had signed.[6] Announced on 25 January 2010 were deals with AOL Music, Bebo and the Telegraph Media Group.[3]

The Samsung Group said in January 2010 it would allow the development of a MUZU TV app for its televisions.[13]

In November 2011, Sony started offering Muzu videos through its Sony Entertainment Network on several home entertainment devices.[14]

Awards

The Irish Internet Association named Bollard and French as the 2009 Net Visionaries.[6] IIA Chair Maeve Kneafsey announced the winner at a ceremony on 21 May 2009 by describing the website as "an inspiration to the current and future generations of internet entrepreneurs who know that the internet means that there are no boundaries on what we can do in Ireland, the only limit being our imagination".[15] Bollard and French spoke at the Dublin Web Summit on internet business in Trinity College, Dublin on 4 February 2010.[16]

References

  1. ^ "MUZU TV goes live with music videos old and new". Hot Press. 16 July 2008. Retrieved 14 March 2010. MUZU TV, an online video streaming service which allows bands and labels to share in advertising money, has officially gone live from its studios on South William St. {{cite web}}: Italic or bold markup not allowed in: |publisher= (help)
  2. ^ Ciara O'Brien (6 February 2009). "Several online services offering free access to music and videos". The Irish Times. Retrieved 14 March 2010. The service works on a simple basis. It allows users to build their own playlists and TV channels with videos of their favourite artists. The service is free for viewers. {{cite web}}: Italic or bold markup not allowed in: |publisher= (help)
  3. ^ a b Ciara O'Brien (25 January 2010). "Muzu.tv signs lucrative new deals". The Irish Times. Retrieved 14 March 2010. The company, which provides a legal music service, has also signed agreements with the Irish Independent, Communicorp, Spinner UK, Drowned In Sound, Habbo Hotel, Virtual Festivals, Mama Group, Meanfiddler, and The Fly Magazine {{cite web}}: Italic or bold markup not allowed in: |publisher= (help)
  4. ^ Mike Butcher (15 July 2008). "Muzu TV turns artists into ad-men". The Washington Post. Retrieved 14 March 2010. The legal aspect is key - the player is designed to protect copyright holders buy giving the artist control and allowing it to earn revenue from adverts in the video player. {{cite web}}: Italic or bold markup not allowed in: |publisher= (help)
  5. ^ a b c d e John Collins (17 July 2008). "Online video service launched". The Irish Times. Retrieved 14 March 2010. {{cite web}}: Italic or bold markup not allowed in: |publisher= (help)
  6. ^ a b c d Laura Slattery (21 July 2009). "Muzu.tv signs major licence deal with indie music agency". The Irish Times. Retrieved 14 March 2010. {{cite web}}: Italic or bold markup not allowed in: |publisher= (help)
  7. ^ "Muzu TV pens deal with ITN". Hot Press. 20 August 2008. Retrieved 14 March 2010. {{cite web}}: Italic or bold markup not allowed in: |publisher= (help)
  8. ^ "Muzu TV adds to online content". Irish Independent. 20 August 2008. Retrieved 14 March 2010. {{cite web}}: Italic or bold markup not allowed in: |publisher= (help)
  9. ^ "EMI signs with MUZU.TV". RTÉ. 16 January 2009. Retrieved 14 March 2010. [dead link]
  10. ^ Jen Wilson (19 January 2009). "Beggars Group Joins Muzu.tv Community". Billboard. Retrieved 14 March 2010. {{cite web}}: Italic or bold markup not allowed in: |publisher= (help)
  11. ^ Kate Holton, Dan Lalor and Paul Casciato (28 January 2009). "Cooking Vinyl signs deal with YouTube rival MUZU". Reuters. Retrieved 14 March 2010.
  12. ^ "MUZU.TV signs new global deal". RTÉ. 2 February 2009. Retrieved 14 March 2010. [dead link]
  13. ^ Harry Wallop (7 January 2010). "CES 2010: apps on your TV". The Daily Telegraph. Retrieved 14 March 2010. {{cite web}}: Italic or bold markup not allowed in: |publisher= (help)
  14. ^ Sony (Press release) (14 November 2011). "Leading global music video site, MUZU.TV launches on Sony Home Entertainment Products".
  15. ^ "MUZU is Overall Net Visionary winner". RTÉ. 22 May 2009. Retrieved 14 March 2010. [dead link]
  16. ^ Charlie Taylor (29 January 2010). "Leading tech figures to speak in Dublin". The Irish Times. Retrieved 14 March 2010. {{cite web}}: Italic or bold markup not allowed in: |publisher= (help)

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