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==History==
==History==
Matari Advertising was established in 1971. it was founded by late Ken Sudarto, who is considered as one of the iconic figure in Indonesian advertising industry.<ref>http://www.tokohindonesia.com/biografi/article/286-direktori/1494-pendiri-matari-advertising</ref> Matari Advertising is also one of the founder of "''Persatuan Perusahaan Periklanan Indonesia''" (Indonesian Advertising Company association) or also known as PPPI. Matari advertising started as Matari Inc. which was a subsidiary company of [http://Mark%20Lean%20Advertising%20Agency Mark Lean Advertising Agency] and used most of their resources from the company, before finally separate themselves from the company and become an independent company which fully uses local resources, because they believe that the Indonesian understand their country better than anyone else. On 1973, Matari advertising have a problem with Indonesian Advertising Company Association and [[Grant International]], which resulted Matari advertising being suspended for a short period of time. During the period of 1975 - 1976, Matari advertising faced a hard time because they were trying to speculate outside advertising industry. However, they were saved by the financial supports from their old clients, one of them is [[Astra International]]. Matari also received a big financial support from Paul Karmadi,<ref>http://investing.businessweek.com/research/stocks/people/person.asp?personId=100658125&ticker=JSPT:IJ&previousCapId=11803596&previousTitle=DUTA%20ANGGADA%20REALTY%20TBK%20PT</ref> a well known Indonesian businessman and also and old friend of Ken Sudarto, by buying 30% of the share.
Matari Advertising was established in 1971. it was founded by late Ken Sudarto, who is considered as one of the iconic figure in Indonesian advertising industry.<ref>http://www.tokohindonesia.com/biografi/article/286-direktori/1494-pendiri-matari-advertising</ref> Matari Advertising is also one of the founder of "''Persatuan Perusahaan Periklanan Indonesia''" (Indonesian Advertising Company association) or also known as PPPI. Matari advertising started as Matari Inc. which was a subsidiary company of Mark Lean Advertising Agency and used most of their resources from the company, before finally separate themselves from the company and become an independent company which fully uses local resources, because they believe that the Indonesian understand their country better than anyone else. On 1973, Matari advertising have a problem with Indonesian Advertising Company Association and [http://www.grantinternational.com/ Grant International], which resulted Matari advertising being suspended for a short period of time. During the period of 1975 - 1976, Matari advertising faced a hard time because they were trying to speculate outside advertising industry. However, they were saved by the financial supports from their old clients, one of them is [[Astra International]]. Matari also received a big financial support from Paul Karmadi,<ref>http://investing.businessweek.com/research/stocks/people/person.asp?personId=100658125&ticker=JSPT:IJ&previousCapId=11803596&previousTitle=DUTA%20ANGGADA%20REALTY%20TBK%20PT</ref> a well known Indonesian businessman and also and old friend of Ken Sudarto, by buying 30% of the share.


==Charity==
==Charity==
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==References==
==References==
#http://www.linkedin.com/company/matari-advertising
*http://gemapariwara.blogspot.com/2011/06/dia-tokoh-periklanan-indonesia.html
*http://realita9th.wordpress.com/2011/08/11/internship-with-matari-advertising/
#http://gemapariwara.blogspot.com/2011/06/dia-tokoh-periklanan-indonesia.html
*http://www.tokohindonesia.com/biografi/article/286-direktori/1494-pendiri-matari-advertising
#http://realita9th.wordpress.com/2011/08/11/internship-with-matari-advertising/
*http://ykaki.org/id/news/content/donasi-matari-advertising-agency
#http://www.tokohindonesia.com/biografi/article/286-direktori/1494-pendiri-matari-advertising
#http://ykaki.org/id/news/content/donasi-matari-advertising-agency

Revision as of 15:59, 1 December 2013

Matari Advertising
IndustryAdvertising, Marketing
Founded1971
Headquarters
Jakarta
,
Indonesia
Area served
Indonesia
Websitewww.matari-ad.com

Matari Advertising is an Indonesian advertising agency which was established in 1971 with the reason that "Only Indonesian Would understand and could communicate with other Indonesian",[1] referring to the advertising industry in Indonesia which was dominated by foreign advertising companies.

History

Matari Advertising was established in 1971. it was founded by late Ken Sudarto, who is considered as one of the iconic figure in Indonesian advertising industry.[2] Matari Advertising is also one of the founder of "Persatuan Perusahaan Periklanan Indonesia" (Indonesian Advertising Company association) or also known as PPPI. Matari advertising started as Matari Inc. which was a subsidiary company of Mark Lean Advertising Agency and used most of their resources from the company, before finally separate themselves from the company and become an independent company which fully uses local resources, because they believe that the Indonesian understand their country better than anyone else. On 1973, Matari advertising have a problem with Indonesian Advertising Company Association and Grant International, which resulted Matari advertising being suspended for a short period of time. During the period of 1975 - 1976, Matari advertising faced a hard time because they were trying to speculate outside advertising industry. However, they were saved by the financial supports from their old clients, one of them is Astra International. Matari also received a big financial support from Paul Karmadi,[3] a well known Indonesian businessman and also and old friend of Ken Sudarto, by buying 30% of the share.

Charity

On August 2013, Matari advertising held a charity titled "Matari 4 Shared" with the purposes to give helps to Indonesian children who have cancer.

Clients

Matari Advertising have a wide range of clients from Food & Beverage, Computer, to automotive industry. Here are the list of clients of Matari Advertising:

FOOD & BEVERAGES

  • Sosro
  • Promina - Natural Balance Nutrition
  • Nano Nano
  • Calpico - Minuman Susu Fermentasi
  • Ajinomoto - Saori
  • Indocafe Coffeemix 3 in 1
  • Indomie
  • Sarimi

HEALTH & PERSONAL CARE

BANK & FINANCE

PROPERTY

CIGARETTE

  • Wismilak Diplomat

HOME CARE

  • Total
  • So Klin

HOME APPLIANCES

AUTOMOTIVE

PSA & SOCIAL MARKETING

  • Coremap - Selamatkan Terumbu Karang Sekarang!
  • Kekerasan Dalam Rumah Tangga(Domestic Violence)
  • Flu Burung - Aksi 100% Bersih(Bird Flu preventive action)
  • Pin - Pekan Imunasi Nasional(National immunization week)

CRM

COMPUTER

TELECOMMUNICATIONS

ACCESORIES

References

  1. http://www.linkedin.com/company/matari-advertising
  2. http://gemapariwara.blogspot.com/2011/06/dia-tokoh-periklanan-indonesia.html
  3. http://realita9th.wordpress.com/2011/08/11/internship-with-matari-advertising/
  4. http://www.tokohindonesia.com/biografi/article/286-direktori/1494-pendiri-matari-advertising
  5. http://ykaki.org/id/news/content/donasi-matari-advertising-agency
  1. ^ http://gustosign.wordpress.com/2013/04/26/laser-cut-laser-engrave-di-tangan-matari-advertising/
  2. ^ http://www.tokohindonesia.com/biografi/article/286-direktori/1494-pendiri-matari-advertising
  3. ^ http://investing.businessweek.com/research/stocks/people/person.asp?personId=100658125&ticker=JSPT:IJ&previousCapId=11803596&previousTitle=DUTA%20ANGGADA%20REALTY%20TBK%20PT
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