OrderUp: Difference between revisions
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LocalUp operated under this licensing model until 2012, when the company rebranded and switched to a franchising model. Now, OrderUp has switched most local sites to the national brand<ref name="wearecentralpa" />, and sells franchise locations under a national brand.<ref>{{cite web|last=Zaleski|first=Andrew|title=OrderUp: Canton startup invests in 'digital franchising' to bring online food-ordering nationwide|url=http://technical.ly/baltimore/2013/01/28/orderup-localup-digital-franchise/|publisher=Technically Baltimore|accessdate=10/22/13}}</ref> As of August 2013, OrderUp had sites in about 25 American cities<ref>{{cite web|last=Lawler|first=Ryan|title='Hometown' Food Delivery Startup OrderUp Launches a Mobile App|url=http://techcrunch.com/2013/08/20/orderup-mobile/|publisher=TechCrunch|accessdate=12/11/13}}</ref>. |
LocalUp operated under this licensing model until 2012, when the company rebranded and switched to a franchising model. Now, OrderUp has switched most local sites to the national brand<ref name="wearecentralpa" />, and sells franchise locations under a national brand.<ref>{{cite web|last=Zaleski|first=Andrew|title=OrderUp: Canton startup invests in 'digital franchising' to bring online food-ordering nationwide|url=http://technical.ly/baltimore/2013/01/28/orderup-localup-digital-franchise/|publisher=Technically Baltimore|accessdate=10/22/13}}</ref> As of August 2013, OrderUp had sites in about 25 American cities<ref>{{cite web|last=Lawler|first=Ryan|title='Hometown' Food Delivery Startup OrderUp Launches a Mobile App|url=http://techcrunch.com/2013/08/20/orderup-mobile/|publisher=TechCrunch|accessdate=12/11/13}}</ref>. |
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==== Services ==== |
==== Services ==== |
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OrderUp users can browse local delivery and takeout restaurants and their specials, and then order food online<ref name="wearecentralpa" />. On OrderUp’s mobile application, launched in 2013, users can order food from Android or iOS devices.<ref>{{cite web|title=OrderUp now offering mobile ordering from local restaurants|url=http://www.fastcasual.com/article/218253/OrderUp-now-offering-mobile-ordering-from-local-restaurants|publisher=Fast Casual|accessdate=10/22/13}}</ref> |
OrderUp users can browse local delivery and takeout restaurants and their specials, and then order food online<ref name="wearecentralpa" />. On OrderUp’s mobile application, launched in 2013, users can order food from Android or iOS devices.<ref>{{cite web|title=OrderUp now offering mobile ordering from local restaurants|url=http://www.fastcasual.com/article/218253/OrderUp-now-offering-mobile-ordering-from-local-restaurants|publisher=Fast Casual|accessdate=10/22/13}}</ref> OrderUp focuses on cities and communities that don’t have extensive existing access to online food ordering<ref name="techcrunch" />. Additionally, OrderUp’s franchise owners focus on local restaurants.<ref>{{cite web|last=Bond|first=Hannah|title=OrderUp's New App Makes Ordering Food on the Go Simpler|url=http://www.mobilecommerceinsider.com/topics/mobilecommerceinsider/articles/350342-orderups-new-app-makes-ordering-food-the-go.htm|publisher=Mobile Commerce Insider|accessdate=10/22/13}}</ref> |
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OrderUp’s focuses on cities and communities that don’t have extensive existing access to online food ordering<ref name="techcrunch" />. Additionally, OrderUp’s franchise owners focus on local restaurants.<ref>{{cite web|last=Bond|first=Hannah|title=OrderUp's New App Makes Ordering Food on the Go Simpler|url=http://www.mobilecommerceinsider.com/topics/mobilecommerceinsider/articles/350342-orderups-new-app-makes-ordering-food-the-go.htm|publisher=Mobile Commerce Insider|accessdate=10/22/13}}</ref> |
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== References == |
== References == |
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Revision as of 16:42, 11 December 2013
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OrderUp is an online food ordering franchise. Each OrderUp franchisee owns rights to a geographic territory while OrderUp provides ordering technology, customer service support, and training.[1]
OrderUp started as an online menu business, called LionMenus, which served State College, PA.[2]. In 2009, the founders relocated to Baltimore, MD, and formed LocalUp to expand the LionMenus technology to additional markets[3]. LocalUp licensed the technology to entrepreneurs who created online food ordering sites in their own communities[4]. These licensees white-labeled the technology and ran the everyday operations[2]
LocalUp operated under this licensing model until 2012, when the company rebranded and switched to a franchising model. Now, OrderUp has switched most local sites to the national brand[2], and sells franchise locations under a national brand.[5] As of August 2013, OrderUp had sites in about 25 American cities[6].
Services
OrderUp users can browse local delivery and takeout restaurants and their specials, and then order food online[2]. On OrderUp’s mobile application, launched in 2013, users can order food from Android or iOS devices.[7] OrderUp focuses on cities and communities that don’t have extensive existing access to online food ordering[4]. Additionally, OrderUp’s franchise owners focus on local restaurants.[8]
References
- ^ "Digital Franchises: New Spin on an Old Business Model". Inc. Retrieved 10/22/13.
{{cite web}}: Check date values in:|accessdate=(help) - ^ a b c d "PSU Grads Make Ordering Out Even Easier". WTAJ-TV. Retrieved 10/22/13.
{{cite web}}: Check date values in:|accessdate=(help) - ^ Sentementes, Gus. "LocalUp finds footing in online food ordering". The Baltimore Sun. Retrieved 10/22/13.
{{cite web}}: Check date values in:|accessdate=(help) - ^ a b Rao, Leena. "LocalUp Wants To Be a Hyper-Local Grubhub for Smaller Cities and Neighborhoods". TechCrunch. Retrieved 10/22/13.
{{cite web}}: Check date values in:|accessdate=(help) - ^ Zaleski, Andrew. "OrderUp: Canton startup invests in 'digital franchising' to bring online food-ordering nationwide". Technically Baltimore. Retrieved 10/22/13.
{{cite web}}: Check date values in:|accessdate=(help) - ^ Lawler, Ryan. "'Hometown' Food Delivery Startup OrderUp Launches a Mobile App". TechCrunch. Retrieved 12/11/13.
{{cite web}}: Check date values in:|accessdate=(help) - ^ "OrderUp now offering mobile ordering from local restaurants". Fast Casual. Retrieved 10/22/13.
{{cite web}}: Check date values in:|accessdate=(help) - ^ Bond, Hannah. "OrderUp's New App Makes Ordering Food on the Go Simpler". Mobile Commerce Insider. Retrieved 10/22/13.
{{cite web}}: Check date values in:|accessdate=(help)