Jump to content

OrderUp: Difference between revisions

From Wikipedia, the free encyclopedia
Browse history interactively
← Previous editNext edit →
Content deleted Content added
VisualWikitext
mNo edit summary
m Punctuation/citation formatting
Line 2: Line 2:
<!--- Important, do not remove this line before article has been created. --->
<!--- Important, do not remove this line before article has been created. --->


OrderUp is an online food ordering franchise. Each OrderUp franchisee owns rights to a geographic territory while OrderUp provides ordering technology, customer service support, and training <ref>{{cite web|title=Digital Franchises: New Spin on an Old Business Model|url=http://www.inc.com/minda-zetlin/orderup-founder-tells-vcs-to-get-lost-and-creates-first-digital-franchise-instea.html|publisher=Inc|accessdate=10/22/13}}</ref>.
OrderUp is an online food ordering franchise. Each OrderUp franchisee owns rights to a geographic territory while OrderUp provides ordering technology, customer service support, and training.<ref>{{cite web|title=Digital Franchises: New Spin on an Old Business Model|url=http://www.inc.com/minda-zetlin/orderup-founder-tells-vcs-to-get-lost-and-creates-first-digital-franchise-instea.html|publisher=Inc|accessdate=10/22/13}}</ref>
OrderUp started as an online food ordering business, called LionMenus, which served State College, PA <ref name="wearecentralpa">{{cite web|title=PSU Grads Make Ordering Out Even Easier|url=http://www.wearecentralpa.com/story/psu-grads-make-ordering-out-even-easier/d/story/fuXpIn5zjEOWSUMX38_vFw|publisher=WTAJ-TV|accessdate=10/22/13}}</ref>. In 2009, the founders relocated to Baltimore, MD and formed LocalUp to expand the LionMenus menu and food ordering technology to additional markets <ref>{{cite web|last=Zaleski|first=Andrew|title=OrderUp: Canton startup invests in 'digital franchising' to bring online food-ordering nationwide|url=http://technical.ly/baltimore/2013/01/28/orderup-localup-digital-franchise/|publisher=Technically Baltimore|accessdate=10/22/13}}</ref>. The company used $1.5 million in investments to facilitate growth into small markets <ref>{{cite web|last=Sentementes|first=Gus|title=LocalUp finds footing in online food ordering|url=http://articles.baltimoresun.com/2012-07-02/business/bs-bz-localup-solutions-expands-20120702_1_baltimore-startup-online-order-online-menu|publisher=The Baltimore Sun|accessdate=10/22/13}}</ref>.
OrderUp started as an online food ordering business, called LionMenus, which served State College, PA.<ref name="wearecentralpa">{{cite web|title=PSU Grads Make Ordering Out Even Easier|url=http://www.wearecentralpa.com/story/psu-grads-make-ordering-out-even-easier/d/story/fuXpIn5zjEOWSUMX38_vFw|publisher=WTAJ-TV|accessdate=10/22/13}}</ref> In 2009, the founders relocated to Baltimore, MD and formed LocalUp to expand the LionMenus menu and food ordering technology to additional markets.<ref>{{cite web|last=Zaleski|first=Andrew|title=OrderUp: Canton startup invests in 'digital franchising' to bring online food-ordering nationwide|url=http://technical.ly/baltimore/2013/01/28/orderup-localup-digital-franchise/|publisher=Technically Baltimore|accessdate=10/22/13}}</ref> The company used $1.5 million in investments to facilitate growth into small markets.<ref>{{cite web|last=Sentementes|first=Gus|title=LocalUp finds footing in online food ordering|url=http://articles.baltimoresun.com/2012-07-02/business/bs-bz-localup-solutions-expands-20120702_1_baltimore-startup-online-order-online-menu|publisher=The Baltimore Sun|accessdate=10/22/13}}</ref>
OrderUp is one of a growing number of companies geared towards capitalizing on online food ordering. Other companies, including [[GrubHub|Grubhub]], provide similar services to restaurants and consumers. They target large cities and focus on broad marketing strategies across different locations <ref name = streetfightmag”> {{cite web|title= LocalUp: Building Online Ordering Hubs for Restaurateurs|url=http://streetfightmag.com/2011/08/02/localup-solutions-restaurateurs/|accessdate=01/20/14}}</ref>.
OrderUp is one of a growing number of companies geared towards capitalizing on online food ordering. Other companies, including [[GrubHub|Grubhub]], provide similar services to restaurants and consumers. They target large cities and focus on broad marketing strategies across different locations.<ref name = streetfightmag”> {{cite web|title= LocalUp: Building Online Ordering Hubs for Restaurateurs|url=http://streetfightmag.com/2011/08/02/localup-solutions-restaurateurs/|accessdate=01/20/14}}</ref>
Initially, LocalUp licensed their technology to entrepreneurs who created online food ordering sites in their own communities <ref name="techcrunch">{{cite web|last=Rao|first=Leena|title=LocalUp Wants To Be a Hyper-Local Grubhub for Smaller Cities and Neighborhoods|url=http://techcrunch.com/2011/07/06/localup-wants-to-be-a-hyper-local-grubhub-for-smaller-cities-and-neighborhoods/|publisher=TechCrunch|accessdate=10/22/13}}</ref>. These licensees white-labeled the technology and ran the everyday operations<ref name="wearecentralpa">{{cite web|title=PSU Grads Make Ordering Out Even Easier|url=http://www.wearecentralpa.com/story/psu-grads-make-ordering-out-even-easier/d/story/fuXpIn5zjEOWSUMX38_vFw|publisher=WTAJ-TV|accessdate=10/22/13}}</ref>.
Initially, LocalUp licensed their technology to entrepreneurs who created online food ordering sites in their own communities<ref name="techcrunch">{{cite web|last=Rao|first=Leena|title=LocalUp Wants To Be a Hyper-Local Grubhub for Smaller Cities and Neighborhoods|url=http://techcrunch.com/2011/07/06/localup-wants-to-be-a-hyper-local-grubhub-for-smaller-cities-and-neighborhoods/|publisher=TechCrunch|accessdate=10/22/13}}</ref> These licensees white-labeled the technology and ran the everyday operations.<ref name="wearecentralpa">{{cite web|title=PSU Grads Make Ordering Out Even Easier|url=http://www.wearecentralpa.com/story/psu-grads-make-ordering-out-even-easier/d/story/fuXpIn5zjEOWSUMX38_vFw|publisher=WTAJ-TV|accessdate=10/22/13}}</ref>
LocalUp operated under this licensing model until 2012, when the company rebranded and switched to a franchising model. Now, OrderUp has switched most local sites to the national brand<ref name="wearecentralpa">{{cite web|title=PSU Grads Make Ordering Out Even Easier|url=http://www.wearecentralpa.com/story/psu-grads-make-ordering-out-even-easier/d/story/fuXpIn5zjEOWSUMX38_vFw|publisher=WTAJ-TV|accessdate=10/22/13}}</ref>, and sells franchise locations under a national brand <ref>{{cite web|last=Zaleski|first=Andrew|title=OrderUp: Canton startup invests in 'digital franchising' to bring online food-ordering nationwide|url=http://technical.ly/baltimore/2013/01/28/orderup-localup-digital-franchise/|publisher=Technically Baltimore|accessdate=10/22/13}}</ref>. OrderUp is one of the first companies to provide a digital franchise in order to target local markets<ref>{{cite web|title=Digital Franchises: New Spin on an Old Business Model|url=http://www.inc.com/minda-zetlin/orderup-founder-tells-vcs-to-get-lost-and-creates-first-digital-franchise-instea.html|publisher=Inc|accessdate=10/22/13}}</ref>.
LocalUp operated under this licensing model until 2012, when the company rebranded and switched to a franchising model. Now, OrderUp has switched most local sites to the national brand,<ref name="wearecentralpa">{{cite web|title=PSU Grads Make Ordering Out Even Easier|url=http://www.wearecentralpa.com/story/psu-grads-make-ordering-out-even-easier/d/story/fuXpIn5zjEOWSUMX38_vFw|publisher=WTAJ-TV|accessdate=10/22/13}}</ref> and sells franchise locations under a national brand.<ref>{{cite web|last=Zaleski|first=Andrew|title=OrderUp: Canton startup invests in 'digital franchising' to bring online food-ordering nationwide|url=http://technical.ly/baltimore/2013/01/28/orderup-localup-digital-franchise/|publisher=Technically Baltimore|accessdate=10/22/13}}</ref> OrderUp is one of the first companies to provide a digital franchise in order to target local markets.<ref>{{cite web|title=Digital Franchises: New Spin on an Old Business Model|url=http://www.inc.com/minda-zetlin/orderup-founder-tells-vcs-to-get-lost-and-creates-first-digital-franchise-instea.html|publisher=Inc|accessdate=10/22/13}}</ref>


As of August 2013, OrderUp had sites in about 25 American cities and had launched a mobile application from which users can order food using Android or iOS devices <ref>{{cite web|last=Lawler|first=Ryan|title='Hometown' Food Delivery Startup OrderUp Launches a Mobile App|url=http://techcrunch.com/2013/08/20/orderup-mobile/|publisher=TechCrunch|accessdate=12/11/13}}</ref>.
As of August 2013, OrderUp had sites in about 25 American cities and had launched a mobile application from which users can order food using Android or iOS devices.<ref>{{cite web|last=Lawler|first=Ryan|title='Hometown' Food Delivery Startup OrderUp Launches a Mobile App|url=http://techcrunch.com/2013/08/20/orderup-mobile/|publisher=TechCrunch|accessdate=12/11/13}}</ref>


== References ==
== References ==

Revision as of 16:58, 26 January 2014

OrderUp is an online food ordering franchise. Each OrderUp franchisee owns rights to a geographic territory while OrderUp provides ordering technology, customer service support, and training.[1]

OrderUp started as an online food ordering business, called LionMenus, which served State College, PA.[2] In 2009, the founders relocated to Baltimore, MD and formed LocalUp to expand the LionMenus menu and food ordering technology to additional markets.[3] The company used $1.5 million in investments to facilitate growth into small markets.[4]

OrderUp is one of a growing number of companies geared towards capitalizing on online food ordering. Other companies, including Grubhub, provide similar services to restaurants and consumers. They target large cities and focus on broad marketing strategies across different locations.[5] Initially, LocalUp licensed their technology to entrepreneurs who created online food ordering sites in their own communities[6] These licensees white-labeled the technology and ran the everyday operations.[2]

LocalUp operated under this licensing model until 2012, when the company rebranded and switched to a franchising model. Now, OrderUp has switched most local sites to the national brand,[2] and sells franchise locations under a national brand.[7] OrderUp is one of the first companies to provide a digital franchise in order to target local markets.[8]

As of August 2013, OrderUp had sites in about 25 American cities and had launched a mobile application from which users can order food using Android or iOS devices.[9]

References

  1. ^ "Digital Franchises: New Spin on an Old Business Model". Inc. Retrieved 10/22/13. {{cite web}}: Check date values in: |accessdate= (help)
  2. ^ a b c "PSU Grads Make Ordering Out Even Easier". WTAJ-TV. Retrieved 10/22/13. {{cite web}}: Check date values in: |accessdate= (help)
  3. ^ Zaleski, Andrew. "OrderUp: Canton startup invests in 'digital franchising' to bring online food-ordering nationwide". Technically Baltimore. Retrieved 10/22/13. {{cite web}}: Check date values in: |accessdate= (help)
  4. ^ Sentementes, Gus. "LocalUp finds footing in online food ordering". The Baltimore Sun. Retrieved 10/22/13. {{cite web}}: Check date values in: |accessdate= (help)
  5. ^ "LocalUp: Building Online Ordering Hubs for Restaurateurs". Retrieved 01/20/14. {{cite web}}: Check date values in: |accessdate= (help)
  6. ^ Rao, Leena. "LocalUp Wants To Be a Hyper-Local Grubhub for Smaller Cities and Neighborhoods". TechCrunch. Retrieved 10/22/13. {{cite web}}: Check date values in: |accessdate= (help)
  7. ^ Zaleski, Andrew. "OrderUp: Canton startup invests in 'digital franchising' to bring online food-ordering nationwide". Technically Baltimore. Retrieved 10/22/13. {{cite web}}: Check date values in: |accessdate= (help)
  8. ^ "Digital Franchises: New Spin on an Old Business Model". Inc. Retrieved 10/22/13. {{cite web}}: Check date values in: |accessdate= (help)
  9. ^ Lawler, Ryan. "'Hometown' Food Delivery Startup OrderUp Launches a Mobile App". TechCrunch. Retrieved 12/11/13. {{cite web}}: Check date values in: |accessdate= (help)
Retrieved from "https://en.wikipedia.org/w/index.php?title=OrderUp&oldid=592498182"