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'''Wrap rage''' (or '''wrapping rage''' or wrape ragging) is the common name for heightened levels of anger, frustration and violence resulting from the inability to open hard-to remove food and household product packaging.
'''Wrap rage''' (or '''wrapping rage''') is the common name for heightened levels of [[anger]], [[frustration]] and [[violence]] resulting from the inability to open hard-to-remove [[packaging]].

In 2006, ''[[Consumer Reports]]'' [[magazine]] officially recognized the "wrap rage" phenomenon when it created the Oyster Awards for the products with the hardest-to-open packaging.<ref>Mackenzie Carpenter, "Packaging provokes consumer 'wrap rage' ", ''[[Journal Gazette]]'', 12 March 2006, 3D.</ref>


Tools and implements used in attempts to open packages while under the influence of wrap rage are typically applied in a reckless and unsafe manner, and with the use of excessive force.
Tools and implements used in attempts to open packages while under the influence of wrap rage are typically applied in a reckless and unsafe manner, and with the use of excessive force.
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Bleach-bottle tops, shrink-wrapped cheese, small electronics, milk cartons, child-proof bottles and ring-pull cans are common products that induce wrap rage.
Bleach-bottle tops, shrink-wrapped cheese, small electronics, milk cartons, child-proof bottles and ring-pull cans are common products that induce wrap rage.

==References==
<references/>


[[Category:Popular psychology]]
[[Category:Popular psychology]]

Revision as of 22:12, 22 July 2006

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Wrap rage (or wrapping rage) is the common name for heightened levels of anger, frustration and violence resulting from the inability to open hard-to-remove packaging.

In 2006, Consumer Reports magazine officially recognized the "wrap rage" phenomenon when it created the Oyster Awards for the products with the hardest-to-open packaging.[1]

Tools and implements used in attempts to open packages while under the influence of wrap rage are typically applied in a reckless and unsafe manner, and with the use of excessive force.

Wrap rage may result in, or result from, minor injuries, such as cuts, sprains and bruises to the fingers and hands or strains to the shoulder muscle caused by exerting excessive efforts in attempting to open packages. In addition to personal injuries, wrap rage can result in damaged goods and damages within the vicinity upon the product’s eventual opening.

Bleach-bottle tops, shrink-wrapped cheese, small electronics, milk cartons, child-proof bottles and ring-pull cans are common products that induce wrap rage.

References

  1. ^ Mackenzie Carpenter, "Packaging provokes consumer 'wrap rage' ", Journal Gazette, 12 March 2006, 3D.