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IKEA Heights is a comedic melodrama web series created by Dave Seger, Paul Bartunek, Delbert Shoopman, Spencer Strauss and Tom Kauffman for Channel 101. The series is a spoof of soap operas and filmed covertly inside the IKEA store in Burbank, California.^[1]

Entertainment Weekly's Whitney Pastorek said of the series, "[IKEA Heights] is so brilliant and awesome that its glories can really only be diminished by additional words."^[2]

Madeleine Löwenborg-Frick, a spokesperson for IKEA's Canadian branch, said of the series, "Absolutely, we think it’s funny. We see the humour in it and we approach our own marketing with a similar tongue-in-cheek humour. But unauthorized filming in our stores isn’t a good thing. There’s proper channels that people who want to film in our stores can go through."^[3]

References

External links

Official website
episodes on YouTube

[1] IKEA's Burbank store and the guerrillas in housewares - Los Angeles Times

[2] This week in guerrilla filmmaking: 'Ikea Heights' | PopWatch | EW.com

[3] Taking the Ikea name to new heights - Business - Macleans.ca

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	'''''IKEA Heights''''' is an [[comedy\|comedic]] [[melodrama]] [[web series]] created by [[Dave Seger]], [[Paul Bartunek]], [[Delbert Shoopman]], [[Spencer Strauss]] and [[Tom Kauffman]] for [[Channel 101]]. The series is a [[parody\|spoof]] of [[soap opera]]s and [[Guerrilla filmmaking\|filmed covertly]] inside the [[IKEA]] store in [[Burbank, California\|Burbank]], [[California]].<ref>[http://www.latimes.com/business/la-fi-neil8-2009sep08,0,3168538.column IKEA's Burbank store and the guerrillas in housewares - Los Angeles Times<!-- Bot generated title -->]</ref>		'''''IKEA Heights''''' is a [[comedy\|comedic]] [[melodrama]] [[web series]] created by [[Dave Seger]], [[Paul Bartunek]], [[Delbert Shoopman]], [[Spencer Strauss]] and [[Tom Kauffman]] for [[Channel 101]]. The series is a [[parody\|spoof]] of [[soap opera]]s and [[Guerrilla filmmaking\|filmed covertly]] inside the [[IKEA]] store in [[Burbank, California\|Burbank]], [[California]].<ref>[http://www.latimes.com/business/la-fi-neil8-2009sep08,0,3168538.column IKEA's Burbank store and the guerrillas in housewares - Los Angeles Times<!-- Bot generated title -->]</ref>

	''[[Entertainment Weekly]]'''s [[Whitney Pastorek]] said of the series, "[IKEA Heights] is so brilliant and awesome that its glories can really only be diminished by additional words."<ref>[http://popwatch.ew.com/2009/10/30/ikea-heights-is-awesome/ This week in guerrilla filmmaking: 'Ikea Heights' \| PopWatch \| EW.com<!-- Bot generated title -->]</ref>		''[[Entertainment Weekly]]'''s [[Whitney Pastorek]] said of the series, "[IKEA Heights] is so brilliant and awesome that its glories can really only be diminished by additional words."<ref>[http://popwatch.ew.com/2009/10/30/ikea-heights-is-awesome/ This week in guerrilla filmmaking: 'Ikea Heights' \| PopWatch \| EW.com<!-- Bot generated title -->]</ref>