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== Self Promotion Tactics ==
== Self Promotion Tactics ==

Revision as of 22:46, 2 March 2016

Self Promotion Tactics

Indirect Agression

Variables that influence female competition

Female often compete using low-risk strategies comparing to males, this can be explained by the responsibilities of taking care of offsprings. Hence, Fisher(2015) [1]suggested that attractiveness is the single route in which women compete. Factors that influence women's intrasexual competition are:

Ovulatory hormones

The ovulatory cycle phase is raising concern in exploring issues in female intrasexual competitive behaviour. Fisher (2004)[2] found that when fertility rate was maximised during ovulation phase, women gave significantly lower ratings on attractiveness on other females. Ovulatory hormones affect how female view their potential competitors and help them to behave more competitively.

Hormonal variation

Testosterone is produced in the brain and gonads in both genders, the androgen receptors in neural and peripheral tissues are being possessed and trigger behavioural and physiological responses to testosterone.The role of androgenic steroids is to activate or facilitate aggressive behaviour.

Ratio of potential mating opportunities vs mating rivals

Ratio of females to males in a context might alter testosterone levels in both genders.[3]

References