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In 2015, the Taiwan office was opened,<ref>{{Cite web|url=http://en.acnnewswire.com/press-release/english/24425/goanimate-expands-to-taiwan|title=GoAnimate Expands to Taiwan|website=en.acnnewswire.com|access-date=2016-03-13}}</ref> making it GoAnimate’s third location (after [[Hong Kong]] and San Francisco).<ref>{{Cite web|url=http://www1.investhk.gov.hk/success-stories/go-animate-go/|title=GoAnimate|last=MW|first=Chloe|website=www1.investhk.gov.hk|access-date=2016-03-10}}</ref> By the end of 2015, the company had over 50 employees.
In 2015, the Taiwan office was opened,<ref>{{Cite web|url=http://en.acnnewswire.com/press-release/english/24425/goanimate-expands-to-taiwan|title=GoAnimate Expands to Taiwan|website=en.acnnewswire.com|access-date=2016-03-13}}</ref> making it GoAnimate’s third location (after [[Hong Kong]] and San Francisco).<ref>{{Cite web|url=http://www1.investhk.gov.hk/success-stories/go-animate-go/|title=GoAnimate|last=MW|first=Chloe|website=www1.investhk.gov.hk|access-date=2016-03-10}}</ref> By the end of 2015, the company had over 50 employees.


In October 2015, it was announced that GoAnimate was migrating off [[Adobe Flash|Flash]] and onto [[HTML5]].<ref>{{Cite web|url=http://blog.goanimate.com/html5-animation|title=HTML5 Is Coming!|website=blog.goanimate.com|access-date=2016-03-10}}</ref>
In October 2015, it was announced that GoAnimate was migrating off [[Adobe Flash|Flash]] and onto [[HTML5]], turning it into a business only website, most themes created in 2007 and 2012 would also be removed.<ref>{{Cite web|url=http://blog.goanimate.com/html5-animation|title=HTML5 Is Coming!|website=blog.goanimate.com|access-date=2016-03-10}}</ref>


== Product ==
== Product ==

Revision as of 18:04, 21 March 2016

GoAnimate
Company typePrivate
FoundedAugust 2007 (2007-08)[1][2]
FounderAlvin Hung
HeadquartersSan Mateo, CA, United States
Key people
Gary Lipkowitz (COO)
ServicesVideo production
Websitegoanimate.com

GoAnimate is a cloud-based, animated video creation platform. It is designed to allow business people with no background in animation to quickly and easily create animated videos. These videos can be created in multiple styles, including 2D animation, whiteboard animation (aka videoscribing or scribing) and video infographics.

History

Early history

GoAnimate was founded in 2007 by Alvin Hung. He wanted to create an animated video online and could not find any suitable tools. He further realized that the available animation software all required the user to be able to draw or code. So he set out to create an online animation platform serving non-animators.

The first version of GoAnimate went live in mid 2008.[3]

In early 2011, GoAnimate became a founding partner of YouTube Create – a suite of apps available to content creators within YouTube.[4][5]

In late 2011, a custom set of “Election 2012” characters proved very popular.[6][7][8]

By July 2013, over ten million videos had been created using the GoAnimate platform.[9]

Growth

Despite the heady number of videos being created, revenue growth was tepid. So GoAnimate refocused its efforts on serving business professionals. The first step was the creation of the U.S. office in San Francisco in June 2011.

In late August 2011, GoAnimate for Schools was publicly launched. GoAnimate for Schools is a school-safe version of GoAnimate featuring dedicated privacy, security, content moderation and group management features.

In April 2012, the first business-oriented subscription plans were publicly launched. These included 1080p download, logo removal & replacement, and new business-oriented visual themes. These plans led to increased popularity and exposure for GoAnimate.[10][11]

At the end of 2013, the “paper cutout” assets of explainer video pioneer Common Craft were integrated into GoAnimate as a new visual theme.[12]

In April 2014, multi-seat business subscription plans were launched, including full-featured administrative tools along with group collaboration and review. Around the same time, GoAnimate also released the Whiteboard Animation theme and a publishing integration with elearning courseware authoring platform Lectora.[13]

By the end of 2014, GoAnimate’s library contained over 10,000 assets, including a new set of Supreme Court justices and settings.[14]

In 2015, the Taiwan office was opened,[15] making it GoAnimate’s third location (after Hong Kong and San Francisco).[16] By the end of 2015, the company had over 50 employees.

In October 2015, it was announced that GoAnimate was migrating off Flash and onto HTML5, turning it into a business only website, most themes created in 2007 and 2012 would also be removed.[17]

Product

GoAnimate provides its users with a library containing tens of thousands of pre-animated assets, which can be controlled through a simple drag & drop interface. Asset types include characters, actions, backgrounds, props, text boxes, music tracks and sound effects. Users can also upload their own assets, such as audio files, image files or video files.

There is also a drag & drop composition tool, which users can employ to create pans and zooms.

Spoken dialogue and narration can be recorded directly into the platform or imported as an audio file. Characters can automatically lip-sync dialogue that is assigned to them. Alternatively, audio can be set as voiceover narration. Users can download their finished videos as MP4 files, GIFs or video presentations. They can also export them directly to a variety of video hosting sites including YouTube, Wistia and Vidyard.

References

  1. ^ Sciacca, Annie (August 16, 2013). "Alvin Hung: Founder & CEO, GoAnimate". Entrepreneur profile. San Francisco Business Times. Retrieved November 25, 2013.
  2. ^ "Who we are". About GoAnimate. goanimate.com. 2012. Retrieved November 25, 2013.
  3. ^ "Alvin Hung: Founder & CEO, GoAnimate - San Francisco Business Times". San Francisco Business Times. Retrieved March 10, 2016.
  4. ^ "YouTube Now Helps You Make Movies Without a Camera". TechCrunch.
  5. ^ "YouTube Adds Animation Tools for Easier Content Creation". Mashable.
  6. ^ "GoAnimate goes political: You can make and post your own election-season cartoons". Washington Post.
  7. ^ "GoAnimate Unveils New Political Characters and Backgrounds". Search Engine Watch.
  8. ^ "Look Out Politicians - Animated Videos Just Got Easier To Make". WebPro News.
  9. ^ goanimateairfoil. "GoAnimate Corporate Fact Sheet". GoAnimate Press Page. Retrieved March 13, 2016.
  10. ^ "Go and Animate with GoAnimate". Learning Solutions Magazine.
  11. ^ "Service Simplifies Creation of Marketing and Product Animations". ZDNet.
  12. ^ "GoAnimate Team Up With Common Craft For New Explainer Video Tool". blog.goanimate.com. Retrieved March 13, 2016.
  13. ^ "GoAnimate Launches Whiteboard Theme and Lectora Online Integration by News Editor : Learning Solutions Magazine". Learning Solutions Magazine. Retrieved March 10, 2016.
  14. ^ Barnes, Robert (October 22, 2014). "The Supreme Court's devotees go DIY". The Washington Post. ISSN 0190-8286. Retrieved March 10, 2016.
  15. ^ "GoAnimate Expands to Taiwan". en.acnnewswire.com. Retrieved March 13, 2016.
  16. ^ MW, Chloe. "GoAnimate". www1.investhk.gov.hk. Retrieved March 10, 2016.
  17. ^ "HTML5 Is Coming!". blog.goanimate.com. Retrieved March 10, 2016.