KMMA (FM)

KTZR-FM

File:KTZR Logo.jpg
Green Valley, Arizona
Broadcast area	Tucson, Arizona
Frequency	97.1 (MHz)
Branding	97.1 La Precciosa FM
Programming
Format	Spanish Oldies
Ownership
Owner	Clear Channel Communications
Technical information
Class	A
ERP	1750 watts
Links
Website	http://tucson.lapreciosa.com/main.html

KTZR-FM is a Spanish Oldies / Spanish Variety radio station that serves Tucson, Arizona. KTZR broadcasts on the frequency of 97.1 MHz and is licenced to broadcast from Green Valley, Arizona (a southern suburb of Tucson). It is owned by Clear Channel Communications. Because of the low power, the signal is hard to pick up in northern parts of the city.

History

Starting in the early 1990s, KGMS was a Christian CHR station that played new Christian pop, rock, and even dance songs in the mix. This format seemed to last the longest.

In 2001, it became Cool FM - KWFM-FM, an oldies station. KWFM originally was on 92.9, but was moved to 97.1 to make way for Clear Channel's Coyote Country. Problems with signal reception across the city were evident. Plans to move the station's license to Tucson and increase ERP never went through, leaving poor ratings for Cool FM.

In 2003, KWFM-FM was moved to AM, which opened the door for KTZR-FM, a Spanish language station. This has so far proven to have little success, with ratings for the station being any where from 15th to 20th place in the Arbitron ratings.

See also

• List of radio stations in Arizona

External links

• Offical KTZR Website In English
• Official KTZR Website In Spanish
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