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Zambezi, LLC is an independent creative agency based in Culver City, California. Founded in 2016 in Venice Beach by former Widen & Kennedy executives ^[1] the agency originally specialized in sports marketing. After buying out its principal owner, the agency’s management team shifted its focus to communications for consumer brands, beyond sports and entertainment.^[2] They also moved their headquarters to Culver City. ^[3]

Zambezi was named to Inc. Magazine's list of 500/500 Fastest Growing Private Companies in 2011, 2012 and 2013^[4] and recognized as an Advertising Age Small Agency of the Year in 2011 ^[5] and 2016 ^[6]. Zambezi also made the list of 100 Largest Woman-Owned Business in Los Angeles County by the Los Angeles Business Journal in 2016 and 2015. ^[7] In 2016, the agency’s campaign for STANCE, “Shop With the Force” won a One Show Gold Pencil, an Advertising Age Digital Campaign of the Year Silver Award and a Gold Lion at the Cannes International Festival of Advertising. ^[8]

The agency has worked with companies including The TaylorMade-adidas Golf Company, The Coca-Cola Company, Footlocker Inc., The Honest Company, Las Vegas Sands Corp., Cox Automotive, Champs Sports, Vitaminwater, PopChips, the L.A. Lakers and Beats by Dr. Dre. Early on, the agency earned a reputation for creating a Jennifer Aniston "Sex Tape" for Smartwater, which went viral, with nearly 10 million views on YouTube. ^[9] ^[10]

HISTORY AND LEADERSHIP

The agency name comes from the bull shark that lives in the waters of Zambezi, an African river. ^[11] ^[12] The agency’s vision is “Putting extraordinary into culture.” ^[13]

Current leadership team and agency partners include Founder and Chief Executive Officer Chris Raih ^[14],Principal and Chief Operating Officer Jean Freeman ^[15], Executive Creative Director Josh DiMarcantonio, Chief Strategy Officer Kristina Jenkins ^[16], Managing Director Pete Brown ^[17], Creative Director Kevin Buth ^[18], Head of Content Alex Cohn ^[19], Executive Director of Technology Justice Erolin ^[20](20), Executive Director of Marketing & Business Development Josie Brown ^[21].

COMPANY CULTURE

Zambezi founder Chris Raih explained the story behind the agency name and described the company culture in an interview with Mediapost. He said "The Zambezi name comes from the river in Africa, but more specifically the Zambezi shark. The Zambezi shark is an extremely resourceful and versatile being in nature. It can swim in saltwater into freshwater. Similarly, at Zambezi, we try to recruit versatile talent. We look for staffers who are able to perform more than simply one function. We demand that everyone in our company be creative, not just in the creative department." ^[22]

NOTABLE CAMPAIGNS

AUTOTRADER CONCERT Youtube: ^[23] Adweek: Autotrader Bets on Indie Band ^[24]

AUTOTRADER DRIVEN BY STYLE Creativity: Autotrader Matches a Car to Your Clothing ^[25]

THE VENETIAN COME AS YOU ARE Youtube: ^[26] Adweek: In a Break From the Usual Vegas Hotel Ads ^[27]

TAYLORMADE THE WAIT Youtube: ^[28] Agency Spy: Tailor-made Reminds Golfers that Spring is Near ^[29]

STANCE THE UNCOMMON FORCE Youtube: ^[30] Adage: Campaign of the Year Digital Silver ^[31]

SMARTWATER JENNIFER ANISTON SEX TAPE Youtube: ^[32] Ad Age: Jennifer Anniston’s Sex Tape Reels in Big Numbers for Smartwater ^[33]

POPCHIPS TASTE WITHOUT COMPROMISE Youtube: ^[34] Adweek: Katy Perry Brings Popchips Back ^[35]

AWARDS

Ad Age Small Agency of the Year, Gold: 2011, 2016 Ad Age Digital Campaign of the Year, Silver: 2016 Inc 500 | 5000 Fastest Growing Companies: 2011, 2012, 2013 LA Business Journal 100 Fastest Growing Private Companies: 2013 LA Business Journal Largest Women Owned Business: 2015, 2016 Cannes Lions Festival of Creativity, Mobile Gold Winner: 2016 One Show, Interactive: 2012 One Show, Gold Winner: 2016 Pixel Awards, Gold Winner: 2016 FWA Site of the Day: 2015 FWA Mobile of the Day: 2015 Sports Clio, Bronze Winner: 2016 The A-List Awards, Bronze Winner: 2016

References

[1] ttp://www.adweek.com/news/advertising-branding/next-wave-here-silicon-beach-150998

[2] ttp://www.mediapost.com/publications/article/251366/agency-zambezi-repositions-after-buying-out-kobe-b.html

[3] ttp://adland.tv/adnews/zambezi-took-over-silicon-valleys-office/530699350

[4] ttp://www.inc.com/inc5000/list/2013/600/

[5] ttp://adage.com/article/small-agency-awards/small-agency-year-west-gold-zambezi/229132/

[6] ttp://adage.com/article/special-report-small-agency-conference-and-awards/zulu-alpha-kilo-humanaut-top-honors-small-agency-awards/304975/

[7] ttps://www.shootonline.com/spw/zambezi-named-top-woman-owned-business-los-angeles

[8] ttp://co.agencyspotter.com/top-six-2016-small-agency-award-winners/

[9] ttp://adage.com/article/special-report-small-agency-conference-and-awards/small-agency-year-11-75-employees-gold-zambezi/305143/

[10] ttp://adage.com/article/small-agency-awards/small-agency-year-west-gold-zambezi/229132/

[11] ttp://www.adweek.com/news/advertising-branding/these-sharks-are-ogs-venice-beach-157564

[12] ttp://adage.com/article/small-agency-awards/small-agency-year-west-gold-zambezi/229132/

[13] ttp://adage.com/lookbook/listing/zambezi/977

[14] ttp://www.adweek.com/agencyspy/op-ed-ad-agency-tells-the-tale-of-unplugging-for-a-day/54765?red=as

[15] ttp://www.thedrum.com/news/2016/06/01/you-know-yourself-better-anybody-exceptional-women-out-west-podcast-featuring-jean

[16] ttps://lbbonline.com/news/zambezi-hires-new-ecd-chief-strategy-officer/

[17] ttp://www.mediapost.com/publications/article/251366/agency-zambezi-repositions-after-buying-out-kobe-b.html

[18] ttp://www.campaignlive.com/article/popchips-bite-me-zambezi/1148577

[19] ttp://www.thedrum.com/creative-works/project/zambezi-venetian-come-you-are

[20] ttp://www.adweek.com/agencyspy/zambezi-names-justice-erolin-as-its-first-executive-director-of-technology/113254

[21] ttps://www.shootonline.com/node/66884

[22] ttp://www.mediapost.com/publications/article/251366/agency-zambezi-repositions-after-buying-out-kobe-b.html

[23] ttps://www.youtube.com/watch?v=zJ6TqcRsOng&feature=youtu.be

[24] ttp://www.adweek.com/adfreak/autotrader-bets-indie-band-sjowgren-its-latest-hook-millennial-car-buyers-171338

[25] ttp://creativity-online.com/work/autotrader-driven-by-style/48302

[26] ttps://www.youtube.com/watch?v=gn9xKVOE9GA&feature=youtu.be

[27] ttp://www.adweek.com/news/advertising-branding/quirky-campaign-venetian-las-vegas-says-anyone-can-enjoy-finer-things-life-172865

[28] ttps://www.youtube.com/watch?v=eEPB_gnuP0o&feature=youtu.be

[29] ttp://www.adweek.com/agencyspy/zambezis-first-brand-spot-for-taylormade-reminds-golfers-that-spring-is-near/103742

[30] ttps://www.youtube.com/watch?v=kV-c0AoG8pU&feature=youtu.be

[31] ttp://adage.com/article/special-report-small-agency-conference-and-awards/small-agency-year-campaign-year-digital-silver/305190/

[32] ttps://www.youtube.com/watch?v=kgX_IJPOifs&feature=youtu.be

[33] ttp://adage.com/article/the-viral-video-chart/jennifer-aniston-smartwater-sex-tape-reels-views/149433/

[34] ttps://www.youtube.com/watch?v=PleGOT0bI3k&feature=youtu.be

[35] ttp://www.adweek.com/adfreak/katy-perry-brings-popchips-back-brink-new-ads-143395

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 THE VENETIAN COME AS YOU ARE
 Youtube: <ref>https://www.youtube.com/watch?v=gn9xKVOE9GA&feature=youtu.be</ref>
-Adweek: In a Break From the Usual Vegas Hotel Ads <ref>http://www.adweek.com/news/advertising-branding/quirky-campaign-venetian-las-vegas-says-anyone-can-enjoy-finer-things-life-172865<ref>
+Adweek: In a Break From the Usual Vegas Hotel Ads <ref>http://www.adweek.com/news/advertising-branding/quirky-campaign-venetian-las-vegas-says-anyone-can-enjoy-finer-things-life-172865</ref>