Customer equity: Difference between revisions
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'''Customer Equity''' is the [[Net Present Value]] of a customer from the perspective of a supplier. It can - and should - also include customer goodwill that is normally not expressed in financial terms, eg a customer's level of [[customer loyalty|loyalty]] and [[customer advocacy|advocacy]]. |
'''Customer Equity''' is the [[Net Present Value]] of a customer from the perspective of a supplier. It can - and should - also include customer goodwill that is normally not expressed in financial terms, eg a customer's level of [[customer loyalty|loyalty]] and [[customer advocacy|advocacy]]. |
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==See also== |
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*[[Customer service]] |
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*[[Customer]] |
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*[[Customer relationship management]] |
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*[[Customer value proposition]] |
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[[Category:Marketing]] |
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Revision as of 08:28, 10 January 2007
Customer Equity is the Net Present Value of a customer from the perspective of a supplier. It can - and should - also include customer goodwill that is normally not expressed in financial terms, eg a customer's level of loyalty and advocacy.