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  • Thumbnail for Syagnik Banerjee
    Interactive Marketing. Banerjee, S. S., & Dholakia, R. R. (2012). Location‐based mobile advertisements and gender targeting. Journal of Research in Interactive...
    13 KB (1,246 words) - 17:10, 30 June 2024
  • Thumbnail for Coupon
    "Enhancing Mobile Coupon Redemption in Fast Food Campaigns", Journal of Research in Interactive Marketing, Vol. 4 Iss: 2, pp.97 - 110 Banerjee, Syagnik (Sy), Poddar...
    16 KB (1,602 words) - 10:11, 14 June 2024
  • Thumbnail for Banner blindness
    Retrieved 2016-11-07. Margarida Barreto, A. (2013). Do users look at banner ads on Facebook?. Journal of Research in Interactive Marketing, 7(2), 119-139....
    16 KB (2,303 words) - 00:40, 10 April 2024
  • Thumbnail for Ibrahim Sirkeci
    music downloading in the UK: a multi‐attribute model". Journal of Research in Interactive Marketing. 5 (1): 90–110. doi:10.1108/17505931111121543. Ratha...
    12 KB (1,143 words) - 00:36, 26 April 2024
  • conceptual model for context-aware B2B sales applications. Journal of Research in Interactive Marketing. Rogers B (2011). "Business development" in "The marketing...
    6 KB (615 words) - 14:15, 3 May 2022
  • communication on brand equity through facebook" (PDF). Journal of Research in Interactive Marketing. 9 (1): 31–53. doi:10.1108/jrim-02-2014-0007. So, J....
    38 KB (4,516 words) - 16:36, 19 June 2024
  • systematic literature review in management studies". Journal of Research in Interactive Marketing. 13 (4): 547–577. doi:10.1108/JRIM-11-2018-0139. hdl:11576/2671593...
    21 KB (2,908 words) - 04:27, 15 July 2024
  • consumer engagement: a review and research agenda". Journal of Research in Interactive Marketing. 10 (4): 268–287. doi:10.1108/JRIM-06-2016-0065. ISSN 2040-7122...
    107 KB (12,627 words) - 22:57, 5 July 2024
  • Thumbnail for Cara Wrigley
    touchpoints: designing multi-channel digital strategies. In: Journal of Research in Interactive Marketing, Vol 9, Issue 2, pp. 110–128. Matthews, j., Wrigley,...
    9 KB (804 words) - 07:36, 6 May 2024
  • touchpoints: designing multi-channel digital strategies". Journal of Research in Interactive Marketing. 9 (2): 110–128. doi:10.1108/JRIM-06-2014-0039. Hamish...
    77 KB (10,075 words) - 19:49, 27 June 2024
  • Thumbnail for Consumer behaviour
    customer journeys: implications for interactive marketing". Journal of Research in Interactive Marketing. 16 (1): 22–36. doi:10.1108/JRIM-03-2021-0078. ISSN 2040-7122...
    157 KB (20,402 words) - 06:34, 12 July 2024
  • touchpoints: designing multi-channel digital strategies". Journal of Research in Interactive Marketing. 9 (2): 110–128. doi:10.1108/jrim-06-2014-0039. Appel...
    113 KB (16,169 words) - 00:07, 21 March 2024