Midem
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MIDEM | |
---|---|
Status | Active |
Genre | Trade fair |
Frequency | Annual |
Venue | Palais des Festivals et des Congrès, Cannes |
Country | ![]() |
Years active | 1967–present |
Previous event | 5 June 2018 – 8 June 2018 |
Next event | 1 June 2021 - 4 June 2021 |
Area | world |
Organised by | Reed MIDEM |
Website | midem.com |
Midem is the acronym for Marché International du Disque et de l'Edition Musicale, which is organised annually in and around the Palais des Festivals et des Congrès in Cannes, France. The trade show, which is billed as the leading international business event for the music ecosystem, has been held since 1967.[1] Several thousand musicians, producers, agents, managers, lawyers, executives, entrepreneurs and journalists from around the globe regularly attend the event, which is usually held at the end of January or early February. While delegates from recording, artist management, and publishers network, new artists showcase their material.[2] Also live music is on show in the evenings.
The event is developing like the industry and is now focused on the core music business (labels, publishers, rights societies and more), the technology sector (startups, developers and big tech companies), and brands and the agencies that represent them (for music and brand campaigns). Since 2007, the Midemlab competition for companies working in musictech has grown in importance. SoundCloud, Spotify and Songkick are among the companies that have risen to prominence after showcasing there.
Business role
Midem provides a forum for business talks, political and legal discussions. It is a market where global distribution and music deals are sealed. It also is a platform for showcasing new artists, musical trends and music-related products and services. So-called musictech, or music technology services, has featured more prominently over later years.
Attendance
In January 2013, Midem was attended by 6,400 delegates from 3,000 companies (out of which 1,350 had stands or pavilions of their own).[3] The event was covered by 350 international journalists. Although there are attendees from all over the world, the majority of delegates have been from Western Europe and North America. In 2015 many more international delegates registered.[4]
In 2020 and again in 2021, the event went entirely online due to Covid-19 restrictions. Not only was the south of France still undergoing curfews and restrictions, it was felt that many international participants would not be able to reach Cannes, and major companies would be reticent about sending employees into a potentially infectious environment. Midem promised to be back in Cannes in June 2022.[5]
References
- ^ "Meet, network and make deals at Midem". midem.com. Vivendi. Archived from the original on 9 August 2013. Retrieved 9 August 2013.
- ^ "Midem Festival 2013 - Live In Cannes, France". Retrieved 9 August 2013.
- ^ "#Midem 2013 Attendance Down 7%" Hypebot. 01/29/2013. Retrieved Nov. 18, 2019.
- ^ Cannes or Bust website
- ^ "MIDEM 2021 will be fully digital"