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Sebastian Masuda

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Sebastian Masuda (増田 セバスチャン, Masuda Sebasuchan, born August 7, 1970), is a Japanese artist, art director, and producer of the Harajuku shop 6%DOKIDOKI. Born in Matsudo City, Chiba Prefecture. He has been active from 1995 to current day.[1][2][3]

He has directed and designed performances for Kyary Pamyu Pamyu.[4]

Career

In 1995, Sebastian opened 6%DOKIDOKI in Ura-Harajuku.[5] In 2009, 2010, he held a world tour called Harajuku"Kawaii"Experience. In 2010, he held fashion shows in Harajuku, London, San Francisco, and Paris, including J-POP Summit which was sponsored by Viz Pictures.[6]

He was the art director for Kyary Pamyu Pamyu's Pon Pon Pon music video in 2011, which garnered international attention.[7] He designed the Kawaii Monster Cafe in Harajuku[8][9] and "Miracle Gift Parade" to commemorate the 25th anniversary of the opening of Sanrio Puroland.

In 2014, he began his first solo exhibition Colorful Rebellion -Seventh nightmare- in New York.[10]

In 2017, he was appointed as a Cultural Envoy by the Agency for Cultural Affairs and he has lived in the Netherlands while producing artwork, he has traveled to the African continent doing workshops and lectures. He is a visiting professor for Kyoto University of Art and Design and Yokohama College of Art and Design.[11] He was also a Visiting Scholar at the Department of East Asian Studies at NYU[12]

References

  1. ^ "Sebastian Masuda's "True Colors" Art Exhibition Opens To The Public in Tokyo – Tokyo Fashion". Retrieved 2021-04-13.
  2. ^ Dazed (2014-06-26). "Kawaii champion Sebastian Masuda invites us in". Dazed. Retrieved 2021-04-13.
  3. ^ Kelts, Roland (2014-03-13). "Masuda's mission to take Harajuku art global". The Japan Times. Retrieved 2021-04-13.
  4. ^ Greta (2021-02-17). "Sebastian Masuda: Godfather of Kawaii". The COMM. Retrieved 2021-04-13.
  5. ^ Thomas, Samuel (2013-07-02). "Let's talk 100 percent kawaii!". The Japan Times. Retrieved 2021-04-10.
  6. ^ Inc, Kurashicom. "始まりは雑居ビルの3階。世界でKawaiiムーブメントが起こる、ちょっと前のお話。増田セバスチャンインタビュー前編 | クラシコムジャーナル". フィットするビジネスを考えるコーポレートメディア | クラシコムジャーナル (in Japanese). Retrieved 2021-04-07. {{cite web}}: |last= has generic name (help)
  7. ^ Michel, Patrick St (2012-06-19). "How J-Pop Stars Gain From the West's Obsession With 'Weird' Japan". The Atlantic. Retrieved 2021-04-13.
  8. ^ "sebastian masuda brings chromatic craziness to kawaii monster cafe". designboom | architecture & design magazine. 2015-08-07. Retrieved 2021-04-13.
  9. ^ "Tokyo's Kawaii Monster Cafe". Atlas Obscura. Retrieved 2021-04-13.
  10. ^ Dazed (2014-06-26). "Kawaii champion Sebastian Masuda invites us in". Dazed. Retrieved 2021-04-10.
  11. ^ "Japan Cultural Envoy Official Website".{{cite web}}: CS1 maint: url-status (link)
  12. ^ "Sebastian Masuda - PAST VISITING SCHOLARS -Department of East Asian Studies - NYU".{{cite web}}: CS1 maint: url-status (link)