Outbox (company)
Outbox Enterprises was founded in 2011 and based in Los Angeles.[1] It offers a white label system to sell tickets directly to customers, allowing live entertainment venues to control their inventory, pricing, and consumer data without third party involvement. The Cirque du Soleil, a client, is also a shareholder.[2]
History
In 2011, Outbox and AEG created AXS, a competitor to Ticketmaster.[3] The former Ticketmaster CEO Frederic D. Rosen became the CEO of Outbox Enterprises.[4] After a year, Fred Rosen had to step down, which suggests a sign of internal troubles at Outbox.[5]
In 2015, it changed its name to OutboxAXS,[6] indicating a clash of visions between Outbox and AEG. In 2019, Outbox sold its stake in AXS to AEG.[7]
In 2020, the Cirque du Soleil, a major shareholder of Outbox, went bankrupt.
References
- ^ Morris, Chris, 2010, Ticketmaster exec to head Outbox, Variety, https://variety.com/2010/music/news/ticketmaster-exec-to-head-outbox-1118025504/
- ^ "A second chance at the ticket promotion business is a global success". financialpost.
- ^ Ben Sisario, 2011, Ticketmaster Competitor to Unveil a Web Site, The New York Times, https://www.nytimes.com/2011/08/23/business/media/aeg-starts-ticket-selling-site-to-take-on-ticketmaster.html
- ^ Smith, Ethan, 2010, Ticketmaster Ex-CEO to Lead a New Rival, The Wall Street Journal, https://www.wsj.com/articles/SB10001424052748703712604575543153885240466
- ^ Waxman, Sharon, Fred Rosen Out as CEO of Outbox, Concert Ticketing Start-Up (Exclusive), https://www.thewrap.com/?p=36047
- ^ Vilarreal, Yvonne, AEG’s event ticket-selling service Outbox AXS is merging with Veritix, The Los Angeles Times, https://www.latimes.com/entertainment/envelope/cotown/la-et-ct-aeg-ticket-selling-service-outbox-axs-to-merge-with-veritix-20150611-story.html
- ^ "AEG Confirms Buyout of Partners for Full Ownership of AXS". September 20, 2019.
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