BlimE!
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BlimE! (Norwegian slang for "join in") is a friendship campaign hosted by the Norwegian Broadcasting Corporation with the slogan "Say hello! Be a friend! Join in". The primary purpose is to inspire children to see each other, care for each other and include each other.[1]
The campaign consists of a song and a corresponding dance that is performed simultaneously by approximately 400.000 children every year.[2] Although the actual effect of the campaign is debated, it is generally agreed that it does support a sense of community by providing common experiences among children.[3]
It was introduced in 2010 and has since then been an annual event. In 2020 It was extended to an international event named #SayHi , hosted by broadcasters from 13 different countries.[4]
In 2021 the campaign was supplemented with cross diciplinary learning resources for primary schools focusing on ethical dilemmas and social competences.
References
- ^ www.nordvision.org. "Si hei, vær en venn. Blime!". Nordvision - Det nordiska public service-samarbetet. Retrieved 2021-10-07.
- ^ "BlimE 10 år: Fra snill barneboogie til omfavnelse av den kommersielle popkulturen". Periskop (in Norwegian Bokmål). 2020-11-05. Retrieved 2021-10-07.
- ^ Madsen, Ole Jacob (2020-11-30). "Blir alle med av BlimE?". Aftenposten. Retrieved 2021-10-07.
- ^ Union (EBU), European Broadcasting (2020-11-05). "EBU launches worldwide #SayHi campaign to promote friendship for kids". www.ebu.ch. Retrieved 2021-10-07.
External Links
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