User:Sunnydayreading/Evaluate an Article
![]() | Evaluate an article
Complete your article evaluation below. Here are the key aspects to consider: Lead sectionA good lead section defines the topic and provides a concise overview. A reader who just wants to identify the topic can read the first sentence. A reader who wants a very brief overview of the most important things about it can read the first paragraph. A reader who wants a quick overview can read the whole lead section.
ContentA good Wikipedia article should cover all the important aspects of a topic, without putting too much weight on one part while neglecting another.
Tone and BalanceWikipedia articles should be written from a neutral point of view; if there are substantial differences of interpretation or controversies among published, reliable sources, those views should be described as fairly as possible.
Sources and ReferencesA Wikipedia article should be based on the best sources available for the topic at hand. When possible, this means academic and peer-reviewed publications or scholarly books.
Organization and writing qualityThe writing should be clear and professional, the content should be organized sensibly into sections.
Images and Media
Talk page discussionThe article's talk page — and any discussions among other Wikipedia editors that have been taking place there — can be a useful window into the state of an article, and might help you focus on important aspects that you didn't think of.
Overall impressions
Examples of good feedbackA good article evaluation can take a number of forms. The most essential things are to clearly identify the biggest shortcomings, and provide specific guidance on how the article can be improved. |
Which article are you evaluating?
[edit]Marketing Mix [1]
Why you have chosen this article to evaluate?
[edit]I am taking a marketing class this semester. And I think it will be interesting to learn more by this evaluation. Originally, I was typing to search 4Ps concept. However, the WIKI redirects me to marketing mix. Marketing mix is foundational model for business. 4Ps ( Price, Product, Promotion, Place) and 4Cs (customer, communication, cost, convenience) are two important theories under marketing mix.
Evaluate the article
[edit]- Lead section: It provides a good introduction about the term. It is also very detailed about the history and development. However. I feel it is too detailed, since someone also addressed same concept later.
- Content: All of the content is relevant, not updated. Most of content stopped at 2018.
- Tone and Balance: Neutral overall.
- Organization and. writing quality: This article still need some improvement. For example, the explanation of communication is missing citation. Through the references, some citations does not come from high credit resources.
- Image: Only has one image about 4Ps concept, which is related to article topic. And looks fit this page and topic.
- Talk page discussion: In the talk page, there is a memo showing that this topic is Start- class and high-importance. Also, this article assigned to Tongxin Liu as Wiki education assignment between Oct 2018 and Dec 2018.
- Overall impression: I feel article still need some improvements on the citation, and structure. Too much information in the leading section, which is repeating too much time and overwhelmed.
References
[edit]- ^ "Marketing mix", Wikipedia, 2021-10-22, retrieved 2021-10-29