COI Edit Request

Hi there! I have a COI: LegalShield is a client of my employer, Porter Novelli.

History

Pre-Paid Legal Services

After "Initially, members could choose their own lawyer and seek reimbursement from Pre-Paid, but by the 1980s, the company directed members needing legal help to pre-selected firms.", add:

The company began using multilevel marketing to grow sales in 1983, partnering with a company called TVC Marketing Associates. Within a few years, sales doubled from $4 million to $8 million, and Pre-Paid Legal acquired TVC in 1985. ^[1] Between 1982 and 1986, the company grew rapidly, doubling its business every year with sales ultimately increasing from $2.5 million to $42.2 million. ^[2] By 1987, Pre-Paid was the biggest provider of individual enrollment legal insurance in the United States, covering nearly 500,000 subscribers in 22 states. ^[3] ^[4]

References

^ Thompson, Roger (November 1987). "Ready, Fire, Aim". Nation's Business. p. 77.
^ Brooks, George (July 1994). "Pre-Paid Legal: A Lesson from a Little Old Lady". Equities. Vol. 42, no. 7. p. 21.
^ Reid, Jeanne (April 1987). "-- Prepaid Legal Services: They Offer Advice without Criminally High Prices". Money. Vol. 16, no. 4. p. 43.
^ Urbanski, Al (August 1987). "Lawyers go mass market". Sales & Marketing Management.

[1] Thompson, Roger (November 1987). "Ready, Fire, Aim". Nation's Business. p. 77.

[2] Brooks, George (July 1994). "Pre-Paid Legal: A Lesson from a Little Old Lady". Equities. Vol. 42, no. 7. p. 21.

[3] Reid, Jeanne (April 1987). "-- Prepaid Legal Services: They Offer Advice without Criminally High Prices". Money. Vol. 16, no. 4. p. 43.

[4] Urbanski, Al (August 1987). "Lawyers go mass market". Sales & Marketing Management.

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