Stride (gum)
Stride is one of the many brands of chewing gum created by Cadbury Adams, a subsidiary of Cadbury-Schweppes. Currently, only three flavors, Spearmint, Sweet Peppermint, and Winterblue, are being sold. The gum comes as a stick gum.
Recent activities
Throughout the last week of June 2006, Stride's website offered free samples of gum and there were an estimated 120,000 people who requested for the sample. Unfortunately, Stride's samples limit ran out and had to offer the remaining people who sent requests a "Buy One, Get One" coupon.
Stride gum's website were holding "What Would You Do for a Ridiculously Long Time?" contest in the summer of 2006. The contestants come up with an idea on what would they do for a long time while chewing Stride gum, seeming that the flavor lasts too long. The grand prize was $5000.
Stride has launched a promotion called "Where the Hell is Matt?" which Stride sponsored Matt Harding to travel the world and video himself dancing in various locations.
Stride, along with GameSpot, is hosting the Ridiculously Long Lasting Tournament for Counter-Strike: Source. [1]
Where It Is Sold
Stride gum is currently sold in the United States and Puerto Rico.
"The Edible Wrapper"
A secret of Stride gum is that you can eat the wrapper with the gum in it. The wrapper eventually dissolves and makes the gum a much darker color. This applies to all flavors of Stride gum, but the blue has the most noticeable effect. It is not known if this was done by accident or a secret made to be discovered by the consumer.