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Mizzen+Main
Founded2012
FounderKevin Lavelle
Headquarters
Dallas, Texas
,
U.S.A.
Key people
Ryan Kent (President), Rachel Oliveira (CFO)
ProductsPerformance Menswear
Websitemizzenandmain.com

Mizzen and Main (styled Mizzen+Main) is an American clothing company that specializes in performance menswear. Their products are available online and produced in the United States [1] including performance fabric dress shirts, polos, flannels, pullovers, joggers, chinos, jackets, vests, and blazers. The brand was launched in 2012 with headquarters based in Dallas, Texas.

History

Mizzen+Main was co-founded in 2012 by Kevin Lavelle who served as the company CEO until stepping down in April 2019.[2] Chris Phillips, formerly head of men's clothing at Stitch Fix, became CEO of Mizzen+Main in April 2019.[3] Chris Phillips exited Mizzen and Main early January 2021. Ryan Kent, the former COO, is now acting CEO.

Lavelle, a graduate of Southern Methodist University, worked as a management consultant.[4] The idea for the firm's signature product, a fabric performance dress shirt, originated in 2005 when he was in Washington D.C. as an intern.[5] He said that he noticed sweat stains on the shirt of a congressional staffer, leading to the idea of producing a moisture-wicking dress shirt similar in style to athletic clothing.[6] He experimented with numerous fabrics before finding a combination that became the first prototype.[7] The company officially launched in July 2012.[8]

The firm was initially self-funded but later received an investment from several angel investors.[9] It began by selling its products online and adding boutiques that carried the products in large stores.[8] The brand made wholesale retail a part of its distribution strategy, partnering with men's specialty stores and golf pro shops.[10] The initial offering included two dress shirt designs. In 2013, it caught the eye of executives from Saks Fifth Avenue,[11] and was invited to be one of two pop-up stores inside of Saks' New York store as part of Super Bowl XLVIII weekend.[12][11] In the summer of 2014, the firm raised an additional round of capital from a variety of investors.[13][9]

Endorsements

In September 2015, Houston Texans defensive end J.J. Watt signed an endorsement deal with the company in return for an undisclosed equity share of the business.[14] In July 2017, J.J. Watt and Mizzen+Main launched "The J.J. Watt Collection,"[15] a clothing line "that includes eight pieces ranging from polos to dress shirts."[16] In April 2018, golfer Phil Mickelson wore a Mizzen+Main's long-sleeve dress shirt while playing in a golf tournament, part of an agreement with the company in which he received an undisclosed stake in Mizzen+Main as well as cash.[17][18]

Products

Some Mizzen+Main products are manufactured in the United States with a portion of each sale being donated to charities and programs for veterans.[4] Its product line includes moisture-wicking and wrinkle-free dress shirts as well as polos, flannels, pullovers, joggers, chinos, jackets, vests, and blazers.[9][19]

References

  1. ^ "Stocklists". Mizzen+Main official website. Retrieved 13 March 2015.
  2. ^ "Mizzen+Main CEO to step down to fight 'crony capitalism' with Koch-funded policy group". Dallas News. 2019-04-11. Retrieved 2019-10-05.
  3. ^ Thomas, Lauren (2019-04-11). "Stitch Fix's head of men's clothing is leaving to become CEO of online retailer Mizzen+Main". CNBC. Retrieved 2019-10-05.
  4. ^ a b Ward, Patricia. "SMU Alumni Name To '40 Under 40' Business Leaders List". Southern Methodist University. Retrieved 13 March 2015.
  5. ^ Ramsey, Raya (June 2014). "Mizzen+Main's 'Co Sweat' Success". D Magazine. Retrieved 13 March 2015.
  6. ^ Zak, David (20 September 2013). "So Long, Pit Stains: This 'Performance Dress Shirt' Eliminates Your Sweat Problem". Fast Company. Retrieved 13 March 2015.
  7. ^ Teeman, Tim (18 December 2013). "A No-Sweat Work Shirt? No Sweat". The New York Times. Retrieved 13 March 2015.
  8. ^ a b Cho, Hannah; Gales, Arsella (15 March 2014). "Dallas Becomes A Mini Hub of Fashion and E-commerce Startups". Dallas News. Retrieved 13 March 2015.
  9. ^ a b c Kolodny, Lora (28 August 2014). "Mizzen+Main Raises $1.2M for Clothes That Look Upscale, Feel Athletic". The Wall Street Journal. Retrieved 13 March 2015.
  10. ^ Danziger, Pamela N. "Why Digitally Native Menswear Fashion Brand Mizzen+Main Made Wholesale Retail Part Of Its Distribution Strategy". Forbes. Retrieved 2020-03-30.
  11. ^ a b Eaton, Dan (27 January 2014). "Mizzen & Main getting Super Bowl showcase". Columbus Business Journal. Retrieved 13 March 2015.
  12. ^ Heine, Christopher (26 January 2014). "Marketers Are Pushing Hard to Be Seen at This Year's Super Bowl". AdWeek. Retrieved 13 March 2015.
  13. ^ Cho, Hanah (28 August 2014). "$1.2 million capital for new Design District digs, fulfillment center and showroom". Dallas News. Retrieved 13 March 2015.
  14. ^ "J.J. Watt, shirtmaker Mizzen+Main strike endorsement deal". ESPN. September 16, 2015.
  15. ^ "J.J. Watt debuts menswear collection with Dallas-based Mizzen+Main". Houston Chronicle. July 11, 2017.
  16. ^ "Mizzen + Main + NFL Star JJ Watt = Your Next Shirt". Men's Journal. September 1, 2017.
  17. ^ "Phil Mickelson to endorse, wear shirt brand he popularized at Masters". ESPN. May 9, 2018.
  18. ^ "The reason why Phil Mickelson was wearing a dress shirt at The Players Championship". USA Today. May 10, 2018.
  19. ^ Eaton, Dan (10 December 2013). "Online dress shirt retailer Mizzen & Main experimenting with Short North showroom". Columbus Business Journal. Retrieved 13 March 2015.
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