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Power Wheels

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This is an old revision of this page, as edited by Timeagain (talk | contribs) at 21:50, 21 February 2007 (Added history section utilizing existing history info and expanding it; added current product image). The present address (URL) is a permanent link to this revision, which may differ significantly from the current revision.


Power Wheels® is a brand of battery-powered ride-on toy cars for kids ages 12 months to seven years old. Power Wheels ride-ons are built with kid-sized, realistic features – in some cases, real working features like radios, opening/closing doors and hoods, power lock brakes, and both forward and reverse motion.

History

File:Powerwheels-digger.jpg
The Fisher-Price Power Wheels Grave Digger ATV

The history of the Power Wheels brand dates back to 1984, when San Francisco-based toy company Kransco acquired Pines of America, makers of battery-powered vehicles for children. Two years later, Kransco renamed the line "Power Wheels". By 1990, as a result of stronger marketing efforts aimed at the Power Wheels brand name, sales of the battery-powered vehicles reached over 1,000,000 units per year.

In 1994, Power Wheels was purchased by Mattel. Following Mattel's acquisition of Kransco, the Power Wheels line immediately became part of the extensive line of Fisher-Price® toys designed, engineered and marketed out of East Aurora, New York. With the addition of new vehicle licenses and parent-directed marketing, the new Power Wheels by Fisher-Price line flourished.

In 1999, Fisher-Price announced an exciting new Power Wheels vehicle - the Harley-Davidson® Motorcycle Ride-On – which spawned a renewed excitement and confidence in the Power Wheels brand, contributing to a year of record sales for the entire product line.

Power Wheels Vehicles

Power Wheels vehicles have included child sized ride-on versions of the Jeep CJ, Jeep Wrangler, Chevrolet Corvette, Bigfoot Monster Truck, Lamborghini Countach and Porsche 911 Turbo.

The latest Power Wheels models include the Cadillac Escalade EXT, Kawasaki KFX quad, Grave Digger Monster Truck and Lightning McQueen from Pixar's Cars.

Power Wheels offers various sized ride-on vehicles for kids ages 12 months to seven years old.

Power Wheels vehicles have been the subject of Safety Recalls.

The first recall in 1991, involved the 18 Volt Porsche 911. The contacts in the foot pedal switch could weld together in use. If this were to happen, the motor would remain running and the vehicle would continue moving forward, unable to stop. A new accellerator pedal was fitted that eliminated the possibility of welded contacts.

A major recall of Power Wheels took place in 1998 that affected up to 10 million Power Wheels. This recall was for various reasons, but mainly for instances of overheating and fires during both use and battery recharging. The main differences of a post recall Power Wheel are that the original "H" (or on very early Power Wheels, "S") connectors are removed and replaced with the larger, black "A" connectors. If your Power Wheel was built in 1998 or earlier and has the Black "A" connectors, more than likely the recall work has been performed.


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