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Catia Fonseca

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In this Portuguese name, the first or maternal family name is de Souza and the second or paternal family name is Pedreschi.
Catia Fonseca
Fonseca in 2017
Born
Catia Cilene de Souza Pedreschi

(1969-02-01) February 1, 1969 (age 55)
São Paulo, Brazil
OccupationTelevision presenter
Spouse
Dafnis da Fonseca
​
​
(m. 1986; div. 2013)​
PartnerRodrigo Riccó (2013–present)
Children2
Websitehttp://www.tvcatiafonseca.com.br

Catia Cilene de Miranda e Fonseca (née de Souza Pedreschi), best known as Catia Fonseca (born February 1, 1969) is a Brazilian television presenter. Graduated in Radio and Television by SENAC,[1] she is consistently called the "Queen of Merchandising" by the press, as she is one of the most sought-after entertainers for the credibility of sales, becoming a poster girl of 23 companies simultaneously in 2015.[2][3]

Career

In 1986, at the age of 17, Catia saw a newspaper ad looking for a secretary for radio Antena 1, winning the position and staying at the company for six years.[4] At this time, she became interested in the craft and, after studying Radio and TV, took some tests on television and radio, although she did not pass.[5] In 1994, she learned of the opening of a new station in São Paulo, Rede Mulher (currently Record News), which was looking for aspiring presenters to hire.[6] Catia performed the tests and, without receiving a response, went on to go to the station several days in a row to ask the directors to give her a chance.[6] Hired that year, she debuted the cooking show Com Sabor (English: With Taste).[7] In 1995, she joined the morning presenter Universo Feminino (English: Female Universe), which addressed general topics related to women, such as quality of life, positioning in the job market and family issues. At the end of 1997, she left the station, refusing a contract renewal to invest in her own venture, a bakery.[7]

In January 1998, she is invited by Rede Manchete to take over the program Mulher de Hoje (English: Woman of Today) and, after rejecting the invitation first to dedicate herself to bakery, closes an agreement that she would only stay three months while the station tried to find another presenter.[7] In March 1998, she signed with TV Gazeta and took over the program Pra Você (English: To You).[8] In 1999, she signed with RecordTV to lead Note e Anote (English: Note and Note) in place of Ana Maria Braga, after being targeted by the good repercussion with the sponsors.[8] In 2000, she also went on to direct Note e Anote.[9] In September of the same year, she was removed from the program after a year and a half.[10] At the time, Catia explained to Isto É Gente magazine that presenter Claudete Troiano had planned to take her post at Note e Anote: "I wouldn't use the means she used. I heard that she asked a director to tell the station's executives that it was more into account and accepted to earn half of what I did".[11][12] The station even offered a program in the afternoons for Catia, but the presenter preferred to end her contract because she considered the situation unpleasant and did not want to find the replacement in the corridors of the station.[13]

In 2002, Catia returned to TV Gazeta and took over Mulheres (English: Women), restructuring the program, removing the sensationalism and tragic cases and bringing back the original format with reports aimed at the female audience, cuisine and service provision.[14][15] On September 4, 2015, she launches her own YouTube channel, TV Catia Fonseca, featuring interviews, recipes and travel videos.[16][17] On September 30, 2017, she launches her own website, also called TV Catia Fonseca, with recipes, fashion, beauty, travel and other tips. On December 12, 2017, Catia announced her departure from Gazeta after fifteen years in charge of Mulheres and signed a contract with Band to premiere Melhor da Tarde, on March 1, 2018.[18][19] On August 1, 2020, she made her debut on radio as a presenter on Rádio Bandeirantes, with the program Do Bom e do Melhor (English: Of The Good and The Best), together with Danilo Gobatto, broadcast on Saturday mornings.[20] Fonseca presented the program until August 28, 2021.[21]

Personal life

In 1986, at age 17, she married journalist Dafnis da Fonseca.[22] In 1987, her firstborn, Thiago, was born and, in 1992, her second child, Felipe.[23] Still in 1991, she joined the Radio and TV course at SENAC, graduating two years later.[22] In May 2013, after 27 years of marriage, she announced her separation, revealing that she had been putting off the decision for a few years.[24][25] In November of the same year, she assumes a relationship with director Rodrigo Riccó.[26]

Works

Television

Year Title Role Notes
1994 Com Sabor (With Taste) presenter
1995-97 Universo Feminino (Female Universe) presenter
1998 Mulher de Hoje (Woman of Today) presenter
1998-99 Pra Você (To You) presenter
1999-00 Note e Anote (Note and Note) presenter
2002–2017 Mulheres (Women) presenter
2018–present Melhor da Tarde (Best of the Afternoon) presenter
2019 Noite Feliz (Happy Night)[27] presenter End of year special
2020 Mulheres (Women) special presenter Episode: "September 23"

Internet

Year Title Role Platform
2015–present TV Catia Fonseca[28] presenter YouTube

Radio

Year Title Role Radio station
2020-2021 Do Bom e do Melhor (Of The Good and The Best) presenter Rádio Bandeirantes

References

  1. ^ "Catia Fonseca". TV Square (in Brazilian Portuguese). Archived from the original on July 3, 2014. Retrieved June 8, 2022.
  2. ^ Faccini, Flávia (April 10, 2014). "Rainha do merchandising, Catia Fonseca nunca viajou de primeira classe e adora bolacha de submarca" [Queen of merchandising, Catia Fonseca has never traveled first class and loves sub-brand cookies]. Caras (in Brazilian Portuguese). Archived from the original on September 28, 2017. Retrieved June 8, 2022.
  3. ^ Redation (December 13, 2017). "Catia Fonseca sai do programa "Mulheres", da TV Gazeta" [Catia Fonseca leaves the program “Mulheres”, on TV Gazeta]. Claudia (in Brazilian Portuguese). Archived from the original on December 13, 2017. Retrieved June 8, 2022.
  4. ^ Quental, Paula (September 6, 1999). "A antiperua está no ar" [The anti-whore is on air]. IstoÉ Gente (in Brazilian Portuguese). Archived from the original on October 31, 2001. Retrieved June 8, 2022.
  5. ^ "BIOGRAFIA DE CÁTIA FONSECA PARA O MUSEU DA TELEVISÃO BRASILEIRA" [BIOGRAPHY OF CÁTIA FONSECA FOR THE BRAZILIAN TELEVISION MUSEUM]. Museu da TV (in Brazilian Portuguese). Archived from the original on July 20, 2014. Retrieved June 8, 2022.
  6. ^ a b Redation (April 29, 2015). "Sobre bullying, Cátia Fonseca afirma: "nada me deixa em uma saia justa"" [About bullying, Cátia Fonseca says: "nothing leaves me in a tight spot"]. Jovem Pan (in Brazilian Portuguese). Archived from the original on July 31, 2017. Retrieved June 8, 2022.
  7. ^ a b c "Relembre a trajetória de Cátia Fonseca na TV, que hoje é considerada a "Rainha do merchandising"" [Remember the trajectory of Cátia Fonseca on TV, who is now considered the “Queen of merchandising”]. Famosos na Web (in Brazilian Portuguese). August 13, 2014. Archived from the original on June 5, 2015. Retrieved June 8, 2022.
  8. ^ a b Machado, Gaya (March 26, 2010). "Cátia Fonseca: a mulher por trás da apresentadora" [Cátia Fonseca: the woman behind the presenter]. Estilo Fashion (in Brazilian Portuguese). Archived from the original on December 30, 2011. Retrieved June 8, 2022.
  9. ^ Redation (October 22, 2000). "Cátia Fonseca: sem pressa de voltar ao ar" [Cátia Fonseca: no rush to get back on the air]. Estadão (in Brazilian Portuguese). Archived from the original on December 13, 2017. Retrieved June 8, 2022.
  10. ^ Redation (September 10, 2000). "Claudete vai para Record; Márcia assume "Mulheres"" [Claudete goes to Record, Márcia takes over "Mulheres"]. Folha de S.Paulo (in Brazilian Portuguese). Archived from the original on September 20, 2016. Retrieved June 8, 2022.
  11. ^ Cardoso, Rodrigo (September 4, 2000). "Cozinha em chamas" [Kitchen on fire]. Terra (in Brazilian Portuguese). Archived from the original on July 17, 2001. Retrieved June 8, 2022.
  12. ^ Redation (September 6, 2000). "Record demite Cátia Fonseca" [Record fires Cátia Fonseca]. JC OnLine (in Brazilian Portuguese). Archived from the original on December 13, 2017. Retrieved June 8, 2022.
  13. ^ Baena, Gustavo (September 4, 2000). "Record troca Cátia Fonseca por Claudete Troiano" [Record exchanges Cátia Fonseca for Claudete Troiano]. Diário do Grande ABC (in Brazilian Portuguese). Archived from the original on August 14, 2016. Retrieved June 8, 2022.
  14. ^ Redation (March 4, 2002). "Gazeta tira Cátia Fonseca da padaria para o Mulheres" [Gazeta removes Cátia Fonseca from the bakery for Mulheres]. Terra (in Brazilian Portuguese). Archived from the original on April 4, 2002. Retrieved June 8, 2022.
  15. ^ Feltrin, Ricardo (February 20, 2002). "Notinhas da Fama" [Notes of Fame]. Folha de S.Paulo (in Brazilian Portuguese). Archived from the original on September 20, 2016. Retrieved June 8, 2022.
  16. ^ Ricco, Flávio (December 12, 2017). "Cátia Fonseca e Band chegam a um acordo para contratação" [Cátia Fonseca and Band reach an agreement to hire]. UOL (in Brazilian Portuguese). Archived from the original on December 13, 2017. Retrieved June 8, 2022.
  17. ^ Redation (December 13, 2017). "Após 15 anos no 'Mulheres', Cátia Fonseca troca Gazeta pela Band" [After 15 years on 'Mulheres', Cátia Fonseca exchanges Gazeta for Band]. Yahoo (in Brazilian Portuguese). Archived from the original on December 16, 2017. Retrieved June 8, 2022.
  18. ^ Ricco, Flávio (December 12, 2017). "Cátia Fonseca assina por dois anos com a Band" [Cátia Fonseca signs for two years with Band]. UOL (in Brazilian Portuguese). Archived from the original on December 14, 2017. Retrieved June 8, 2022.
  19. ^ Redation (December 12, 2017). "Catia Fonseca assume programa nas tardes da Band" [Catia Fonseca takes over program on the afternoons of Band]. Band.com.br (in Brazilian Portuguese). Archived from the original on December 13, 2017. Retrieved June 8, 2022.
  20. ^ Massaro, Carlos (July 27, 2020). "Rádio Bandeirantes estreia programa com apresentadora Catia Fonseca no próximo sábado" [Rádio Bandeirantes premieres program with presenter Catia Fonseca next Saturday]. tudoradio.com (in Brazilian Portuguese). Archived from the original on July 27, 2020. Retrieved June 8, 2022.
  21. ^ Brocanelli, Rodney (August 28, 2021). "Catia Fonseca deixa Do Bom e do Melhor na Rádio Bandeirantes; atração seguirá com Danilo Gobatto" [Catia Fonseca leaves Do Bom e do Melhor at Rádio Bandeirantes; attraction will continue with Danilo Gobatto]. Radioamantes (in Brazilian Portuguese). Retrieved June 8, 2022.
  22. ^ a b Redation (October 17, 2013). "Cátia Fonseca desabafa: 'Me separei, porque há anos queria me separar'" [Cátia Fonseca vents: 'I broke up, because I wanted to break up for years']. Quem (in Brazilian Portuguese). Archived from the original on June 30, 2016. Retrieved June 8, 2022.
  23. ^ Ferreira, Vinícius (October 29, 2013). "Cátia Fonseca: "Dedico 80% do que sou ao sofrimento que passei na Record"" [Cátia Fonseca: "I dedicate 80% of what I am to the suffering I went through at Record"]. iG (in Brazilian Portuguese). Archived from the original on October 30, 2013. Retrieved June 8, 2022.
  24. ^ Redation (May 9, 2013). "Cátia Fonseca está se separando do marido" [Cátia Fonseca is separating from her husband]. Área VIP (in Brazilian Portuguese). Archived from the original on May 13, 2013. Retrieved June 8, 2022.
  25. ^ Redation (October 17, 2013). "Cátia Fonseca fala sobre polêmica: "me separei porque há anos queria me separar"" [Cátia Fonseca talks about controversy: “I broke up because I wanted to break up for years”]. Papo Feminino (in Brazilian Portuguese). Archived from the original on June 11, 2016. Retrieved June 8, 2022.
  26. ^ Redation (October 16, 2013). "Apresentadora Cátia Fonseca assume namoro com diretor do "Mulheres"" [Presenter Cátia Fonseca assumes a relationship with the director of "Mulheres"]. UOL (in Brazilian Portuguese). Archived from the original on September 20, 2016. Retrieved June 8, 2022.
  27. ^ Brandão, Felipe (December 19, 2019). "Band prepara especial de Natal com Cátia Fonseca" [Band prepares Christmas special with Cátia Fonseca]. Observatório da Televisão (in Brazilian Portuguese). Archived from the original on September 24, 2020. Retrieved June 9, 2022.
  28. ^ Perline, Gabriel (December 13, 2017). "Após 15 anos, Cátia Fonseca deixa a TV Gazeta e assina com a Band" [After 15 years, Cátia Fonseca leaves TV Gazeta and signs with Band]. Estadão (in Brazilian Portuguese). Archived from the original on December 13, 2017. Retrieved June 9, 2022.
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