James Blackstone Taylor
James Blackstone Taylor | |
|---|---|
| Born | 14 December, 1921 New York, NY |
| Died | 17 January, 2003 Bridgeport, CT |
| Nationality | American |
| Other names | Mr. BizJet |
| Occupation | Aviation Marketing Executive |
| Known for | Creating business jet marketing programs for Pan Am, Cessna, and Canadair and rescuing Gates LearJet |
James Blackstone Taylor was an American marketing executive known for revolutionizing the way corporate aircraft were marketed.[1][2]
Early life
Taylor was born on December 14, 1921, in New York. He was the son of James Blackstone Taylor, Jr, and Aileen (Sedgwick) Taylor Lippincott.[3]
Caree
Taylor was appointed as the Vice President of sales for Mallard Air Service at Teterboro Airport in New Jersey in 1946. One of his initial customers was Arthur Godfrey, a well-known radio and television personality.[4]
He played a significant role in the success of Cessna's first business jet by introducing an all-inclusive package, which was a novel concept in the industry at that time. Each purchase of the Citation included a fully equipped aircraft, training for two pilots and two mechanics, and one year of computerized maintenance scheduling. Additionally, Taylor's innovative direct-mail marketing campaigns were tailored to different target groups, such as chief pilots, aviation departments, and top executives, with personalized messages that were effective in generating interest and sales.[5]
- ^ Archives, L. A. Times (26 January 2003). "James B. Taylor III, 81; International Marketer Known as 'Mr. Biz Jet'". Los Angeles Times.
- ^ "James B. Taylor, former president and CEO of Gates Learjet Corp. during the late 1980s died Friday". www.bizjournals.com.
- ^ "James Taylor Obituary (2003) - Fairfield, CT - Connecticut Post". Legacy.com.
- ^ Krebs, Albin (7 March 1976). "Teterboro Cites Godfrey". The New York Times.
- ^ Bennett, Robert A.; Gilpin, Kenneth N. (12 September 1985). "BUSINESS PEOPLE; Gates Learjet Names Chief Operating Officer". The New York Times.