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10 (Spice album)

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10
Studio album by
Spice
Released6 August 2021 (2021-08-06)
Recorded2013–2021[1][2]
GenreDancehall[3]
Length40:59
LabelVP
Producer
Spice chronology
Captured
(2018) 		10
(2021) 		Emancipated
(2022)
Singles from 10
  1. "Frenz"
    Released: 18 December 2020
  2. "Go Down Deh"
    Released: 30 April 2021
  3. "Send It Up"
    Released: 29 July 2021
  4. "Po-Po"
    Released: 11 March 2022
Professional ratings
Review scores
SourceRating
DancehallMag[4]

10 is the debut studio album by Jamaican dancehall artist Spice. It was released on 6 August 2021 by VP Records. The album's writing and production were primarily handled by Shaggy, who executively produced the record, along with other members of Ranch Entertainment. It features guest appearances by Shaggy, Sean Paul, Olaf Blackwood, Melissa Musique and Spice's son Nicho. 10 was nominated for Best Reggae Album at the 64th Grammy Awards in 2022.[5]

Background

[edit]

In July 2009, Spice signed a recording contract with New York-based independent record label, VP Records. Her debut studio album was stated as planned to be released in November of that year,[6] although it ultimately did not materialise. From 2015 to 2017, Spice announced several release dates for the album, which was continuously delayed by VP.[7][8][9] In 2018, she took legal action against VP in order to be released from her recording contract.[10] However, VP released a statement that it was working on "finalizing the album and all the necessary clearances".[11] Spice eventually self-released her debut mixtape, Captured, on 2 November 2018. She further expressed her feelings towards the label in the mixtape's title track.[12]

In March 2020, Spice announced on Love & Hip Hop: Atlanta that she is finally working on her debut album, which would be executively produced by Shaggy.[13] She credited Shaggy for helping her to reconcile with VP, stating, "he got me and VP Records back on track. Everybody knows the story of us not seeing eye to eye for the past ten years, so Shaggy was the one who came in the middle and said 'OK, I will be the producer for the project, let me get this together'. I have to give thanks to Shaggy for making this happen for me". She also explained the album's title, stating, "I decided to call it 10 so it will mark the events of the last decade. My fans have been waiting for a decade, I know they're eager and I'm eager to give them this good music as well".[14] Prior to working on the album, Spice signed a production deal with Shaggy, who commented, "I co-write with her, I write some of the songs, I produce songs, and I work with the team at VP [Records] and give them whatever expertise I have", adding, "we've come together and collectively, I brought some people from my team and some from theirs, and we created a synergy that has obviously worked, and we are doing incredibly well at it".[15]

Singles

[edit]

The album's lead single, "Frenz", was released to streaming platforms on 18 December 2020. The song's accompanying music video was created as a mini-movie and was released on 23 February 2021.

"Go Down Deh", which features Sean Paul and Shaggy, was released on 30 April 2021 as the second lead single, while its music video was released the following day. The music video features cameo appearances from Major Lazer member Walshy Fire, reggae singer Naomi Cowan, dancehall artist Kemar Highcon, among others.[16]

"Send It Up" premiered on 29 July 2021 on Jamaican radio station Zip 103 FM,[17] and was later announced as the album's third single.[18] Its music video was released on 14 August.[19]

"Po-Po" featuring Nicho was released to streaming platforms on 11 March 2022 as the fourth single, while its music video was released on 26 February.

Release and promotion

[edit]

Prior to the release of 10, Spice promoted the single "Go Down Deh" in several live performances alongside Shaggy and Sean Paul. The three performed the song on Good Morning America as part of their Summer Concert Series on 11 June 2021,[20] on Jimmy Kimmel Live! on 15 June,[21] and on The Wendy Williams Show on 18 June.[22]

Track listing

[edit]
10 track listing
No.TitleWriter(s)Producer(s)Length
1."S.P.I.C.E"
2:43
2."Send It Up"
  • Hamilton
  • Blackwood
  • Burrell
  • Hoosong
  • Shaggy
  • Shane Hoosong
2:54
3."Go Down Deh" (featuring Shaggy and Sean Paul)
2:34
4."So Mi Like It"
  • Hamilton
  • Ainsley Morris
Notnice2:34
5."Size Matters"
  • Hamilton
  • Blackwood
  • Burrell
  • Hoosong
  • Shaggy
  • Hoosong
2:36
6."Po-Po" (featuring Nicho)
  • Hamilton
  • Nicholas Hamilton
  • Burrell
  • Hoosong
  • Shaggy
  • Hoosong
2:27
7."Don't Care"
  • Hamilton
  • Omar Thompson
  • Burrell
  • Sheldon Harris
  • Shaggy
  • Teflon
2:56
8."On Your Mind" (featuring Olaf Blackwood)
  • Hamilton
  • Blackwood
  • Burrell
  • Hoosong
  • Shaggy
  • Hoosong
2:57
9."Top"
  • Shaggy
  • Tony "CD" Kelly
2:50
10."Love Her"
  • Hamilton
  • Hunte
  • Burrell
  • Hoosong
  • Shaggy
  • Hoosong
2:32
11."Frenz"
3:02
12."Different Shit" (featuring Melissa Musique)
  • Hamilton
  • Fernandez Griffiths
  • Blackwood
  • Burrell
  • Paul Edmund
  • Musical Masquerade
  • Shaggy
  • Teetimus
2:13
13."FIT"
  • Hamilton
  • Thompson
  • Burrell
  • Hoosong
  • Shaggy
  • Hoosong
2:14
14."Bad Girl" (featuring Shaggy)
  • Hamilton
  • Kelly
  • Grant Valentine
  • Burrell
  • Blackwood
  • Shaggy
  • Kelly
3:34
15."Nitey"
  • Hamilton
  • Joshua William Meeks
  • Blackwood
  • Burrell
  • Shaggy
  • Tessellated
2:55
Total length:40:59

Charts

[edit]
Chart performance for 10
Chart (2021) Peak
position
US Reggae Albums (Billboard)[23] 6

Release history

[edit]
Release history of 10
Region Date Format Label Ref.
Various 6 August 2021
VP [24]
3 September 2021 CD [25]

References

[edit]
  1. ^ "Spice – "So Mi Like It" Explicit (Viral Video)". Retrieved 25 July 2021.
  2. ^ "Shaggy Says He's Having Fun Making Spice's New Album". DancehallMag. 21 May 2021. Retrieved 25 July 2021.
  3. ^ "Spice 10 – Tracklist & Release Date For Debut Album Confirmed". Reggaeville. Retrieved 25 July 2021.
  4. ^ "Spice: "10" Album Review". DancehallMag. 6 August 2021. Retrieved 17 December 2022.
  5. ^ "2022 GRAMMYs Awards: Complete Nominations List". GRAMMY.com. 23 November 2021. Retrieved 23 November 2021.
  6. ^ "Dancehall artiste Spice Lands VP Records Deal & Rocks Sumfest!". South Florida Caribbean News. 26 July 2009. Retrieved 25 June 2021.
  7. ^ "Spice to drop album". Jamaica Observer. Retrieved 29 May 2021.
  8. ^ "Star of the Month: Spice hopes to release debut album". jamaica-star.com. 8 February 2016. Retrieved 29 May 2021.
  9. ^ Tropixs, The (3 August 2017). "Spice Releasing Debut Album 'Spice It Up' This Year". The Tropixs. Retrieved 29 May 2021.
  10. ^ "Inside Dancehall Artist and 'Love and Hip-Hop' Star Spice's Battle To Get Out of Her Label Contract". Billboard. Retrieved 15 August 2021.
  11. ^ Augustin, Camille (13 December 2018). "On 'Captured,' Spice Proves Women Can Rule Dancehall One Hit At A Time". VIBE.com. Retrieved 15 August 2021.
  12. ^ "Dancehall Legend Spice Is Combating Colorism". PAPER. 13 February 2019. Retrieved 15 August 2021.
  13. ^ Romieikon (1 April 2020). "Spice Announces 2020 Debut Album, Executively Produced By Shaggy | British Linkz". Archived from the original on 1 August 2020. Retrieved 29 May 2021.
  14. ^ "Countdown To 'TEN': 7 Questions With The Queen Of Dancehall Spice". DancehallMag. 4 May 2021. Retrieved 29 May 2021.
  15. ^ "Shaggy Goes To Bat For Spice". DancehallMag. 9 May 2021. Retrieved 29 May 2021.
  16. ^ reggaeville. "Go Down Deh - Spice Teams Up With Sean Paul & Shaggy For New Single". www.reggaeville.com. Retrieved 25 July 2021.
  17. ^ "Spice Drops New Song "Send It" Ahead Of Album Release". Radio Dubplate. Retrieved 6 August 2021.
  18. ^ "10! The Debut Album From Spice – Queen of Dancehall! | VP Records". vprecords.com. Retrieved 6 August 2021.
  19. ^ "New Video: Spice - 'Send It Up' - That Grape Juice". thatgrapejuice.net. Retrieved 14 August 2021.
  20. ^ "Shaggy, Sean Paul and Spice perform 'Go Down Deh'". Good Morning America. 11 June 2021. Retrieved 19 June 2021.
  21. ^ Zemler, Emily (16 June 2021). "Sean Paul and Shaggy Join Spice for 'Go Down Deh' on 'Kimmel'". Rolling Stone. Retrieved 19 June 2021.
  22. ^ "Sean Paul Joins Shaggy & Spice". The Wendy Williams Show. 18 June 2021. Retrieved 19 June 2021.
  23. ^ "Spice Chart History (Reggae Albums)". Billboard. Retrieved 17 August 2021.
  24. ^ "10 by Spice on Apple Music". Apple Music. Retrieved 23 July 2021.
  25. ^ ""10" – Spice". VP Reggae. Retrieved 23 July 2021.
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