Giacomina Lapenna
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Giacomina Lapenna | |
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.jpg) Giacomina Lapenna in 1978 | |
| Born | December 14, 1924 Trieste, Italy |
| Died | September 30, 2013 (aged 88) |
| Alma mater | University of Trieste |
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Giacomina Lapenna (born Giacomina Lapenna, December 14, 1924 - died September 30, 2013) was an Italian entrepreneur, journalist, teacher, and communication expert. She was the first woman in Italy to work in the field of public relations.[1][2] In 1958, she Co-founded the National Union of Public Relations Experts, Italy.[1][2] She was also a member of several international public relations organizations and of the European association of women executives.[2]
Personal life
Lapenna, born in Trieste in 1924 to Donato, father and Maddalena Raccamarich, mother. She graduated in modern literature at the University of Trieste. In 1951, on behalf of the University of Trieste, she served as director, the cultural initiatives office, which was the first structure for public relations in an Italian university.[3] In 1954 she founded the Italian language and culture courses for foreigners in Gargnano, an initiative of the University of Milan.
She opened a public relations firm in Milan in 1962. She was co-founder in 1958 of UNERP (National Union of Public Relations Experts), which was later renamed FIRP (Italian Federation of Public Relations) in 1968.[2] Founding member in 1970 in Milan of FERPI (FEderation Italian Public Relations),[1][2] was vice-president from 1970 to 1973 and board member for over 20 years. From 1975 to 1990 the Persona Project was conceived and implemented,[4] a psychological training program for managers. It was an intensive training course, through individual consultancy or seminars, for the enhancement and improvement in communication of managers, entrepreneurs, freelancers and politicians. Since 1980, she was an advisor and trainer of the Donne in Carriera network, founded by Federica Olivares, later called EWMD (European Women's Management Development) Italy, the association of women managers in Europe.[2] In 1999 she began organizing and carrying out advanced training summer camps in Gargnano, on Lake Garda.
References
- ^ a b c "Lapenna: this is how Ferpi was born" (PDF). Ferpi (in Italian). Retrieved February 1, 2024.
- ^ a b c d e f "È morta Giacomina Lapenna fondatrice FERPi". Ferpi (in Italian). Retrieved February 1, 2024.
- ^ "Giacomina Lapenna, L'arte delle "pr" cominciò con la festa della Befana" (in Italian). Retrieved January 25, 2022.
- ^ "Small industry sends entrepreneurs to school". November 3, 2004. Retrieved April 26, 2020.
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