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Mynewsdesk

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Mynewsdesk
Company typepart of NHST Media Group
IndustryPublic relations
Founded2003
FounderKristofer Björkman, Peter Ingman, David Wennergren
HeadquartersStockholm, Sweden
Key people
Louise Barnekow (CEO)
Daniel Wagnerius (CTO)
Polly Hussain (CCO)
RevenueSEK 100 million (2013)[1]
Number of employees
160 (2013)
Websitemynewsdesk.com

Mynewsdesk is a brand newsroom and multimedia public relations platform where companies can set up newsrooms to publish and distribute their content, simultaneously publishing it on social media or embed the newsroom to their own site.

Mynewsdesk was founded in 2003 and is based in Stockholm, Sweden, but the company also has sales offices in Malmö, Gothenburg, Oslo, Copenhagen, and Leipzig.[2]

Metropolitan Police security incident

In July 2019 a series of bizarre tweets appeared on the Twitter account of Scotland Yard, the headquarters of the Metropolitan Police Service in London. The account has 1.2 million followers. These messages were also repeated in press releases emailed out to journalists from the police force's official email address. On Saturday 20 July the police force indicated that the incident was caused by "unauthorized access" to its MyNewsDesk account which publishes content via the Met's website, Twitter account and email ID.[3][4][5]

References

  1. ^ Mynewsdesks fördubblar sitt resultat, article in Dagensmedia.se discussing 2012 revenue and profit for Mynewsdesk (in Swedish).
  2. ^ SGEntrepreneurs, Have Your Own PR News Room With MyNewsDesk
  3. ^ Rawlinson, Kevin (2019-07-20). "Scotland Yard's Twitter account breached in series of bizarre posts". The Guardian. ISSN 0261-3077. Retrieved 2019-07-20.
  4. ^ Reporters, Telegraph (2019-07-20). "Hackers target Metropolitan Police website as bizarre posts appear on official Twitter feed". The Telegraph. ISSN 0307-1235. Retrieved 2019-07-20.
  5. ^ "Hackers post bizarre series of tweets on Metropolitan Police Twitter account". Sky News. Retrieved 2019-07-20.
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