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How Sweet

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"How Sweet"
Single by NewJeans
Language
  • English
  • Korean
B-side"Bubble Gum"
ReleasedMay 24, 2024 (2024-05-24)
GenreMiami bass[1]
Length3:39
LabelADOR
Composer(s)
Lyricist(s)
  • Gigi
  • Sarah Aarons
  • Elvira Anderfjärd
  • Oscar Scheller
  • Stella Bennett
  • Tove Burman
  • Danielle
Producer(s)250
NewJeans singles chronology
"ETA"
(2023) 		"How Sweet"
(2024) 		"Supernatural"
(2024)
Music video
"How Sweet" on YouTube

"How Sweet" is a song by South Korean girl group NewJeans. It was released by ADOR as a CD single on May 24, 2024, along with the B-side track "Bubble Gum". NewJeans began promoting the single in April 2024, through the release of the music video for "Bubble Gum" on YouTube, featuring the Japanese version of the track in advertisements and television programs in Japan, and appearing on music shows and variety shows in South Korea.

Background

After debuting in 2022, South Korean girl group NewJeans had their international breakthrough in 2023 with the release of the single album OMG and their second extended play (EP), Get Up.[2] In January 2023, NewJeans entered the Billboard Hot 100 for the first time with the singles "Ditto" and "OMG".[2] In South Korea, "Ditto" became the most successful song of the year, topping the Circle Digital Chart for a record-breaking thirteen weeks,[3][4] receiving numerous accolades,[5] and introducing the breakbeat trend in the K-pop music industry.[6] Released in July 2023, Get Up internationally established NewJeans as one of the most prominent music acts of the year,[7] becoming the group's first entry and number-one on the Billboard 200,[2] selling over two million copies,[5] and being named among the best albums of 2023 by several publications.[7]

Music and lyrics

"Bubble Gum" is a pop track containing lyrics in both English and Korean.[8] Ahead of its release, NewJeans described "How Sweet" as a Miami bass song.[1]

Release and promotion

On March 27, 2024, ADOR announced that NewJeans would host a fan meeting in Japan and release two double singles in 2024: "How Sweet" and "Bubble Gum" on May 24 and "Supernatural" and "Right Now" on June 21.[9] ADOR stated that NewJeans would be making their debut in the Japanese music market with the release of "Supernatural", their first song in Japanese, while they would focus on promoting "How Sweet" and "Bubble Gum" in South Korea.[9] In conjuction with the singles' announcement, ADOR stated that NewJeans would release an album in the second half of 2024 and embark on a worldwide tour in 2025.[9] The press release caused Hybe Corporation's daily market capitalization to increase by nearly ₩1 trillion.[10] In April 2024, ADOR announced that member Hyein would not participate in promotional activities to recover from an injury.[11]

A snippet of the Japanese version of "Bubble Gum" became available on April 8, 2024, after first being featured on Japanese television in Kao's advertisement for their hair care brand Essential and in the morning show Mezamashi 8 [ja] as its new theme song.[12][13] The CD single became available for pre-order on April 26, 2024. It will be released in two physical formats: a vinyl LP-sized version and a Weverse-exclusive version. Additional items available with the CD include a book containing interviews with the members, a photo book, stickers, posters, photo cards, and post cards.[14] The following day, a music video for "Bubble Gum" directed by Youngeum Lee was released on YouTube and subsequently gained over six million views in 15 hours.[15][16] In the video, the members are seen enjoying a summer day, blowing bubbles, weaving friendship bracelets, making ballon animals, and playing with soap bubbles and marbles in a variety of settings.[17] "Bubble Gum" debuted at number 15 on Billboard's Hits of the World chart for South Korea and number 166 on the Billboard Global Excl. US in the chart issue dated May 11, 2024.[18][19] The track also topped the popular music video and popular song categories on YouTube Korea.[20]

In May 2024, NewJeans began making appearances on South Korean music shows, including Music Bank, and variety shows, including 2 Days & 1 Night and Park Myung-soo's web show on YouTube.[21][22] NewJeans will perform at the K-Wave Concert Inkigayo on June 2, 2024.[23]

Track listing

All tracks are arranged by 250.

"How Sweet" track listing
No.TitleLyricsMusicLength
1."How Sweet"
  • 250
  • Aarons
  • Anderfjärd
  • Scheller
  • Bennett
  • Burman
3:39
2."Bubble Gum"
  • 250
  • Bell
  • Simmons
3:20
3."How Sweet" (Instrumental) 
  • 250
  • Aarons
  • Anderfjärd
  • Scheller
  • Bennett
  • Burman
3:39
4."Bubble Gum" (Instrumental) 
  • 250
  • Bell
  • Simmons
3:20
Total length:13:58

Release history

Release history and formats for "How Sweet"
Region Date Format Label Ref.
Various May 24, 2024
ADOR [9]
South Korea CD
United States
[24]

References

  1. ^ a b Kim, Ji-hye (May 21, 2024). 뉴진스 표 힙합은 어떨까… ‘하우 스위트’ 24일 발매 [How about New Jeans table hip-hop... 'How Sweet' will be released on the 24th]. Ilgan Sports (in Korean). Archived from the original on May 21, 2024. Retrieved May 21, 2024.
  2. ^ a b c "Billboard's Greatest Pop Stars of 2023: Introduction & Honorable Mentions (Staff List)". Billboard. December 8, 2023. Archived from the original on December 13, 2023. Retrieved December 13, 2023.
  3. ^ Kim, Hyun-sik (March 23, 2023). '온 차트가 뉴진스'…'디토' 1위 질주 언제까지? ['On the chart is New Jeans'... How long will 'Ditto' run for first place]. Edaily (in Korean). Archived from the original on March 24, 2023. Retrieved March 23, 2023.
  4. ^ Moon, Wan-shik (March 30, 2023). 뉴진스, 12주차 써클차트 2관왕 [New Jeans, won 2 awards on the 12th week circle chart]. Star News (in Korean). Archived from the original on March 30, 2023. Retrieved March 30, 2023 – via Naver.
  5. ^ a b Yoon, So-yeon (January 14, 2024). "K-pop 2024: A forecast for this year's top Korean acts". Korea JoongAng Daily. Archived from the original on March 26, 2024. Retrieved March 28, 2024.
  6. ^ Jang, Jun-hwan (December 12, 2023). "[BTS/NewJeans] 2023 K-pop Wrapped-up ①The remarkable advancement of Hybe". Mnet Plus Magazine. Archived from the original on March 2, 2024. Retrieved January 11, 2024.
  7. ^ a b Herman, Tamar (January 9, 2024). "NewJeans in 2023: a look back at their year of dominance". NME. Archived from the original on January 30, 2024. Retrieved January 11, 2024.
  8. ^ Guy, Zoe (April 26, 2024). "NewJeans Is Sweet Like 'Bubble Gum'". Vulture. Archived from the original on May 21, 2024. Retrieved May 21, 2024.
  9. ^ a b c d Lim, Se-jung (March 28, 2024). 뉴진스 5월 24일 컴백, 6월 일본 데뷔 [New Jeans May 24 comeback, June debut in Japan]. Kookmin Ilbo (in Korean). Archived from the original on March 27, 2024. Retrieved March 28, 2024.
  10. ^ Heo, Min-nyeong (March 28, 2024). ‘1조 그룹’ 뉴진스 [‘KRW 1 trillion group’ NewJeans]. Sports Donga (in Korean). Archived from the original on April 2, 2024. Retrieved April 2, 2024.
  11. ^ Kim, Ju-yeon (April 11, 2024). "NewJeans' Hyein temporarily suspends activities due to injury". Korea JoongAng Daily. Archived from the original on May 13, 2024. Retrieved May 17, 2024.
  12. ^ Ziwei, Puah (April 8, 2024). "Listen to a preview of NewJeans' upcoming single 'Bubble Gum'". NME. Archived from the original on April 24, 2024. Retrieved May 12, 2024.
  13. ^ NewJeans『めざまし8』で初の日本TV番組テーマ曲「明るく元気に1日を始められるように」 [NewJeans' first Japanese TV program theme song "Mezamashi 8" "Start your day brightly and energetically"]. Oricon News (in Japanese). April 1, 2024. Archived from the original on April 2, 2024. Retrieved April 2, 2024.
  14. ^ Yoon, So-yeon (April 26, 2024). "NewJeans press ahead with promo photos as HYBE-ADOR feud continues". Korea JoongAng Daily. Archived from the original on May 16, 2024. Retrieved May 17, 2024.
  15. ^ "NewJeans releases music video for 'Bubble Gum'". The Korea Times. Yonhap News Agency. April 27, 2024. Archived from the original on May 11, 2024. Retrieved May 17, 2024.
  16. ^ Chelosky, Danielle (April 27, 2024). "NewJeans – "Bubble Gum"". Stereogum. Archived from the original on May 7, 2024. Retrieved May 17, 2024.
  17. ^ Kaufman, Gil (April 26, 2024). "NewJeans Hit the Beach, Blow Bubbles and Live Their Best Pop Live in Effervescent 'Bubble Gum' Video". Billboard. Archived from the original on May 9, 2024. Retrieved May 17, 2024.
  18. ^ "NewJeans Chart History (South Korea Songs)". Billboard. Archived from the original on January 19, 2024. Retrieved May 7, 2024.
  19. ^ "NewJeans Chart History (Billboard Global Excl. US)". Billboard. Archived from the original on July 21, 2023. Retrieved May 7, 2024.
  20. ^ Shin, Young-eun (May 6, 2024). 뉴진스 ‘버블 검’, 유튜브 주간차트 강타 [New Jeans' 'Bubble Gum' hits YouTube's weekly charts]. Maeil Business Newspaper (in Korean). Archived from the original on May 23, 2024. Retrieved May 17, 2024.
  21. ^ Myung, Hee-sook (May 12, 2024). [단독] '대세' 뉴진스, 첫 공중파 예능 출격…'1박2일' 촬영 완료 [[Exclusive] ‘Top’ New Jeans, first public broadcast entertainment show… ‘2 Days & 1 Night’ filming completed]. Xports News (in Korean). Archived from the original on May 15, 2024. Retrieved May 17, 2024.
  22. ^ Han, Hae-seon (May 17, 2024). '할명수' 뉴진스 "24일 신곡 'How Sweet'=찐 힙합" 스포일러[★밤TView] ['Hal Myung-soo' New Jeans "New song 'How Sweet' = True hip-hop" on the 24th Spoiler [★Bam TView]]. Star News (in Korean). Archived from the original on May 23, 2024. Retrieved May 17, 2024.
  23. ^ Won, Sung-yoon (May 14, 2024). 뉴진스, 투어스 등 SBS ‘케이-웨이브 콘서트 인기가요’ 2차 라인업 이름 올렸다 [New Jeans, Tours and other SBS 'K-Wave Concert Popular Song' 2nd lineup was named]. Sports Seoul (in Korean). Archived from the original on May 14, 2024. Retrieved May 14, 2024.
  24. ^ "NewJeans – NewJeans 'How Sweet' (Target Exclusive, CD)". Archived from the original on May 25, 2024. Retrieved May 25, 2024 – via Target.
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