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Bobby Rich

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Bobby Rich (American Broadcaster)

Bobby R. Rich is a life-long radio broadcaster, programmer and manager best known for his role as Program Director and Morning Show Host on KFMB-fm San Diego, CA "B-100" (1975-79 and 1984-89) and KMXZ-fm Tucson, AZ "MIX fm" (1993-present).

He began his radio career at age 14 in Ephrata, WA as a dj. While attending Eastern Washington University in Cheney, WA he worked as a radio dj in Spokane, Wa. His first Program Director position was at KSTT Davenport, IA. In the 70's he was also morning host at WMYQ Miami, FL "The Q"; Asst. program director/afternoon dj at WAVZ New Haven, CT "The New Waves"; dj at KHJ Los Angeles, CA "93 KHJ".

In the 80's he was Program Director of WXLO New York, NY "99X"; KHTZ Los Angeles "K-HITS 97"; and WWSH Philadelphia, PA. "FM 106". He was a dj on KFI Los Angeles and Director of Programming Consultation at Drake-Chenault in Canoga Park, CA. In 1985 he returned to KFMB-fm where he developed the "Hot AC" format by melding top hits from the Adult Contempory and the CHR/Top 40 music charts. He created a San Diego version of a "Zoo" show as "The Rich Brothers B Morning Zoo.".

In the 90's Rich was VP/General Manager and morning show host for KMGI/KIXI Seattle, WA "I-107.7" before moving to Tucson in 1992.

Rich is a multiple winner of Billboard Magazine's, The Gavin Report's and Radio&Records' "Program Director of the Year" and "Personality of the Year" and was awarded the "Golden Mic" for community service by Tucson's Advertising Federation. His biography is in the 1998--2002 editions of Marquis “Who’s Who In America” and “Who’s Who In The Media”.