Tui (beer)
 | |
| Manufacturer | DB Breweries |
|---|---|
| Introduced | 1889 |
| Alcohol by volume | 4.0% |
| Style | East India Pale Ale |
Tui is a brand of beer from New Zealand. Although it claims to be brewed in the IPA style, Tui is a brown lager with little hop aroma or bitterness. The New Zealand Consumers' Institute recently criticised Tui for claiming to be an "East India Pale Ale" when it is in fact a lager.
Tui East India Pale Ale originated from the Tui Brewery in Mangatainoka in the Wairarapa region of North Island New Zealand. Tui East India Pale Ale is now a brand owned and brewed by Dominion Breweries. The Mangatainoka brewery and its historic tower are featured in the breweries advertising campaigns for Tui Beer.
It is known for having humorous advertising campaigns such as its billboards with a supposedly sarcastic statement on the left hand side followed by the tag line "Yeah right" on the right hand side.
E.G "War will bring peace... YEAH RIGHT"
Sponsorship
Tui is a sponsor of Wairarapa Bush, Taranaki and Hawkes Bay rugby teams as well as Super 14 rugby teams Canterbury Crusaders, Auckland Blues and the Wellington Hurricanes. They also sponsor Annerley Football Club in Brisbane, Queensland, Australia.
External link
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