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Social value orientations

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Social value orientations (also referred to as social motives) is a social psychology motivational theory of choice behavior in game situations advanced by David M. Messick and Charles G. McClintock in 1968.[1] Unlike the traditional rational choice theory in mainstream economics, which assumes that all individuals make choices for maximizing their own payoffs in social dilemma situations, social value orientations consider personality differences that correspond to a range of degrees of preferences for one’s own well-being and the well-being of others.

References

  1. ^ Messick, D. M. (1968). "Motivational Bases of Choice in Experimental Games". Journal of Experimental Social Psychology. 4: 1–25. {{cite journal}}: Unknown parameter |coauthors= ignored (|author= suggested) (help)

See also

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