Tayto (Republic of Ireland)
- This article refers to Tayto in the Republic of Ireland. For the entirely separate Northern Ireland-based firm, see Tayto (Northern Ireland).
Tayto is a major Irish crisps and popcorn manufacturer, credited with having developed cheese and onion crisps in 1954, having developed the technology to flavour crisps in the process. Tayto's crisps are mainly sold in the Republic of Ireland. The company is owned by Largo Foods. Previously owned by Cantrell & Cochrane, they were based in Coolock, County Dublin, until their factory was closed in September 2005, when production was outsourced to Largo. Largo bought the brand in July 2006.
Tayto also produce other similar products which are not made directly from, or even contain potato; their Chickatees and Wheelies products marketed at children are made from corn starch, and their Chipsticks are made from reprocessed potato starch.
In the early 2000s, the company partially retargeted its product line towards the healthier eating market, with its low salt, low fat crisps, originally called LFC's, but in 2004 renamed to Honest.
Tayto has entered the Irish vocabulary (see Hiberno-English) as a synonym to crisp (noun) and as a genericized trademark, particularly in rural areas.
Tayto crisps, along with Club Orange, Lyons Tea or Barry's Tea, and Galtee or Denny meat products are among the most commonly exported food products to Irish ex-patriates.[citation needed]
A Northern Irish company of the same name, and in the same business, was formed in 1956 with a technology and brandname licence from the Irish Tayto. They trade as Tayto (NI) Ltd. Their products are available in the United Kingdom and in other countries.
Flavours
Tayto crisps come in three standard flavours - Cheese & Onion, Salt and Vinegar and Smokey Bacon. There have also been other flavours available, sometimes as limited editions, including Ready Salted, Roast Chicken, Prawn Cocktail and Tex Mex flavours.[1]
Categories
Other ranges of crisps are also sold by this company:
Tayto Ripples Crisps
A crinkle cut crisp, available in the following flavours:
- Cheese and Onion
- Sour Cream and Onion
Tayto Occasions
A premium crisp which comes in the following flavours:
- Thai Sweet Chili
- Mature Cheddar Cheese and Spring Onion.
Also available are Totilla Crisps in the following flavours:
- Cool
- Nacho Cheese
Honest
A healthier snack - lower in fat and salt (sodium chloride) compared to Tayto standard crisps.Come in the following flavours:
- Cheese and Onion
- Salt and Black Pepper
Also in the honest range:
- Popcorn
Snacks
- Snax-Light and crispy potato puff, cheese and onion flavour.
- Chipsticks-Salt and vinegar corn sticks.
- Popcorn
- Waffles-Bacon flavour
- Texicanos-Corn chips in 2 flavours. Cool Ranch and Chilli
- Mighty Munch
- Treble Crunch-Low fat chip in Farmhouse cheese and spring onion
Kids Snacks
- Wheelies
- Jonnie Onion Rings
- Snaps