Above the Influence
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 | This article's factual accuracy is disputed. (March 2008) |
Above the Influence is an advertising campaign in the United States by the National Youth Anti-Drug Media Campaign that advocates against recreational drug use, focusing explicitly on cannabis use by American teenagers. The program's primary medium is television advertisements, but it also makes use of others such as online web banners.
Criticism
Some of Above the Influence's methods of relaying it's message to the audience have come under question by some. This may be due to Above the Influence's often heavy reliance on fictional stories to advocate it's purpose, as viewed by some, particularly cannabis users, who often feel unfairly "demonized" by such ads.
Paul Armentano, Deputy Director of NORML wrote an article about Stoners in the Mist, a recent ad campaign. Funded by the Office of National Drug Control Policy, the campaign feature cannabis users unable to perform even the most basic tasks such as moving, talking, bathing, and even recalling one's own name. Armentano has called the films "offensive" and "derogatory" for the use of stereotypes and quiz "chock-full of disinformation."[1]
See also
References
- ^ Amentano, Paul: "Must Not See TV: Stoners in the Mist", page 18. High Times, September 2008.