Rivella
| Type | Soft drink |
|---|---|
| Manufacturer | Rivella SA |
| Country of origin |  Switzerland |
| Introduced | 1952 |
| Variants | Red, Blue Green |
| Website | www |
Rivella is a soft drink from Switzerland, created by Robert Barth in 1952, which is produced from milk plasma, and therefore includes ingredients such as lactose, lactic acid and minerals. It comes in four varieties:
- Red Rivella, the original version
- Blue Rivella, a low calorie version of Red Rivella
- Green Rivella, which is aromatized with green tea extract
- Yellow Rivella, which is made with soya rather than dairy milk extracts
History
Rivella first appeared in the fifties, and has become since then one of the most popular drinks in Switzerland.[1] Due to the saturation in the swiss market, Rivella SA tried to expand selling its products in other countries, like the UK in 1999 and in the USA five years later, but both attempts failed.[2] Since then the company concentrates its efforts on Switzerland's neighbors. 90 per cent of Rivella's foreign sales are generated in Netherlands. This amounts to 15 million liters annually.
References
- ^ "Rivella turns yellow in break with tradition". World Radio Switzerland. 2008-08-06. Retrieved 2008-08-13.
- ^ Faryal, Mirza (2005-10-25). "Americans fail to get a taste for Rivella". swissinfo. Retrieved 2008-08-13.
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