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Greenbee

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Greenbee
Company typePartnership
GenreDirect Services Company
FoundedOctober 2006
Headquarters
London
,
OwnerJohn Lewis Partnership
Websitehttp://www.greenbee.com

Greenbee is a company owned by the John Lewis Partnership, which provides travel, leisure and financial services. It operates via website (greenbee.com) but also publishes a magazine called Source on a bi-monthly basis.

Greenbee launched in October 2006, promoting itself via it's direct association with John Lewis and Waitrose. The company's products include holidays, honeymoons, flights, theatre and concert tickets, telecoms packages, plus Home Insurance, Specialist Home Insurance, Car Insurance, Travel Insurance, Life Cover, Pet Insurance, Wedding Insurance and Events Insurance.

On 29th August 2007, Greenbee launched its broadband and telephone service, known as Greenbee Phone & Broadband. The service was promoted in John Lewis department stores, on johnlewis.com, and as well as in Waitrose supermarkets and on Greenbee's own website. Figures indicate customer interest and to be high, and the number of full sign-ups appears to be on target for Greenbee's projections.

In August 2008, apparently after the company received an overwhelming amount of interest from existing customers, Greenbee Car Insurance was launched. With the John Lewis Partnership's reputation for trust-worthiness Greenbee has been seen, by loyal and new customers alike, as a valuable addition to the market.

Greenbee offers various promotional offers and discounts to both customers and John Lewis Partners on a variety of it's products. This is constantly being reviewed.

References

Further reading

Greenbee.com targets niche home insurance market (Money - Scotsman.com)
Greenbee Life Insurance (LifeInsurance.co.uk)
Steak Media lands Greenbee brief (BrandRepublic - MediaWeek)
Greenbee shops are 'unlikely' (GOLIATH - Business Knowledge On Demand)
Greenbee enters car insurance market (Insurance Daily)