Double bottom line

Double bottom line is a business term used in socially responsible enterprise and investment.

While all businesses have a conventional bottom line to measure their fiscal performance—financial profit or loss—enterprises which seek a second bottom line look to measure their performance in terms of positive social impact.

A related phrase is triple bottom line Another formulation is Blended Value Promulgated by Jed Emerson one of the leaders in Social Return on Investment or SROI. <http://www.Blendedvalue.org> It attempts to get out of the binary thinking of double bottom line.