CeX (retailer)

CeX Limited
	File:Logo-cex.png
Company type	Private (Ltd)
Industry	Entertainment Retail
Founded	Tottenham Court Road, London (1992)
Headquarters	Watford, Hertfordshire, UK
Products	Electronics, Music, Phones and Games; ; Other; Homepage = CeX.co.uk

CeX is a second hand goods chain in the United Kingdom specialising in technology, computing and video games.

Some Background to CeX

CeX (commonly pronounced "kex" or "sex" - "sex" being the correct pronunciation) is a second hand entertainment chain who buy, sell and exchange a focused but complementary range of entertainment and electronics items which include games, DVDs, mobile phones, computers, MP3 players and in some cases, music. Some CeX stores also offer a number of specialist services such as mobile phone unlocking and disk cleaning. Staff are also able to provide unbiased advice on a number of different areas like computing, entertainment and mobiles, as the chain isn't linked to any networks or product manufacturers.

The CeX experience is intended to be a unique one on today's high street and mall shopping areas. The chain, now rapidly expanding, operate as though they're a small company right to the heart. Staff and customers are encouraged to be informal and to have fun whilst they're "cexing" either side of the counter. Some of the company's older stores continue to trade under "Computer Exchange" branding, this was later evolved into CeX, which stands for "Complete Entertainment Xchange" - both brands are however, the same company (cex ltd).

CeX Stores

The first CeX store opened on London's Tottenham Court Road in 1992. The company has around 65 stores, the vast majority of which are within the UK and at present there are around 15 which are franchise owned - further expansion, mainly via franchising, is planned going forward into 2008/09.

The company has recently opened new, bigger stores in towns which already have one, examples of this would be Coventry XL (currently the flagship & biggest store) and Croydon - each of which now have two stores.

Each store varies greatly in size from those which are comparatively tiny to those which are of a huge multi-floor size, such as Coventry XL, Stoke-on-Trent (Hanley) and Boston in the USA. The chain's overseas branches currently total 5; 3 are located in the United States of America and 2 are located in Spain. The company have plans to expand rapidly during 2008 with a number of new stores opening in the first two quarters.

CeX Ltd. now operate Phone Kiosks under the name "CeX Phone Exchange" where the shop is 90% Phones and 10% electronics (iPods, Computing etc). As of September 2008 they have opened Phone Exchanges in Birmingham, Rugby, Merry Hill, Leicester and Coventry, with the latter being located in the former, smaller CeX location.

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CeX on The Net

Customer Services

[1] WeCare@Webuy

From the first of August 2008, all CeX customer services were moved from a phone based system to a completely online service. The number 0871 434 5449.

Internet References

CeX Franchising Review (Article by "WhatFranchise")