Roy Spence
Roy Spence, along with 4 others, founded the advertising agency GSD&M Idea City in 1971. Based in Austin Texas, the agency has past and current clients that include Wal-Mart, Southwest Airlines, BMW, AT&T and Chili’s. They are also accredited with the slogan, "Don’t Mess With Texas." [1]
Biography
Roy was born in Brownwood, Texas in 1948. In 1967 he enrolled at UT Austin, where he met Tim McClure, Judy Trabulsi and Steve Gurasich – with whom he would found GSD&M in 1971. [2] In 2004, he won the Distinguished Alumnus Award from The University of Texas. The American Advertising Federation and Texas Monthly magazine have previously named Spence Adman of the Century and Adman of the Year [3] Roy and his wife, Mary, live in Austin and have three children. [4]
Books
In September 2006, The Amazing Faith of Texas by Roy Spence and the People of Texas was published by the University of Texas Press. The author traveled to small and large cities throughout Texas, exploring the idea of “faith”. [5]
In February 2008, Spence’s second book is set to release. It’s Not What You Sell, It’s What You Stand Forwas co-authored with Haley Rushing.
References
- ^ http://www.hoovers.com/gsd&m-idea-city/--ID__52465--/free-co-factsheet.xhtml Hoover’s executive summary
- ^ http://www.utexas.edu/friends/popups/spotlight_29.html University of Texas Alumni Office “Quick Facts on Roy Spence”
- ^ "Eyes of Texas Grads Are Upon Spence” Adweek. Author: P. Kelly Smith. Tuesday, September 28, 2004.
- ^ http://www.hoovers.com/gsd&m-idea-city/--ID__52465--/free-co-factsheet.xhtml Hoover’s executive summary
- ^ http://www.utexas.edu/utpress/books/speama.html UT Press Website, “The Amazing Faith of Texas; Common Ground on Higher Ground”